Tom Ray
Analyst · KeyBanc. Please go ahead with your question.
Sure. Again, for our business, it's important to think about market rents but also, again, product mix. So with regard to market rents, for the same leasing opportunity with the same customer in 2015 as in 2014, we expect some further strengthening. I don't think it will be dramatic, but you will see some further strengthening, probably in most marks other than New York, New Jersey. We don't expect New York, New Jersey to go down, but nor do we expect it to strengthen meaningfully, but perhaps in Virginia, in the Bay Area even more likely, you will see some strengthening. LA will probably have that same 3% growth that's it's been in LA for quite some time. So for the same lease and the same requirement, that's our view of market rents. That said, what we're really focused on accomplishing in 2015, as we said, is to increase the volume of smaller transactions and importantly, increase - to take it from other industries, the ARPU of each square foot or each kilowatt that we sell. So as you said, Jordan, that dovetails into what we've already executed on in the east. We brought in some anchors. We really want to start driving ROI. That dovetails into being limited on the capacity in the Bay Area and frankly in LA, that's pretty much all we've been doing for quite some time, are those smaller and mid-sized transactions. With that orientation, with the eastern region, Virginia and New York with anchor leases in there, with limited inventory in the Bay Area, I would be surprised if we sold as much square footage volume in 2015 as we done 2014. But I would say, we're very focused on working to maintain the rate of earnings growth of the company. You can see, just the math of our industry, a 20% increase in ARPU can point toward a 40% increase in adjusted EBITDA per unit of capital deployed. So we're very focused on that relationship and we'll work hard during the year to take advantage of where we stand and our ability to increase ROI. I hope that's helpful.