Aaron D. Berg
Analyst · SunTrust Robinson Humphrey
Thank you, John. John mentioned prescription growth in Q3. Let me quantify that growth before further discussing our progress. Normalized prescriptions for the quarter ended September 30, 2014, as estimated by Symphony Health Solutions and IMS Health, totaled approximately 132,000 and 113,000, respectively, representing growth of approximately 20% and 22%, respectively, over prescriptions during the previous quarter this year and representing growth of 78% as compared to the same period in 2013. Such prescription growth continues to be primarily generated from higher decile positions targeted by Amarin and Kowa sales representatives. For clarity, the term normalized prescriptions refers to prescriptions of 120 capsules of Vascepa representing a 1-month supply. We believe that Vascepa can grow considerably further based on the currently approved indication. Vascepa's scripts reached 10% share of the prescription omega-3 market in September, which is up from 8% in June despite the availability of multiple generic Lovaza products. Given the safety and efficacy profile of Vascepa, clearly, there is room to grow the omega-3 market share and of course, even greater room to grow based on Vascepa's current indication in the overall non-statin lipid lowering market. As has been true since we shifted the focus of our sales team earlier this year, overall prescription growth in Q3 was led by the group of target physicians who were in the highest deciles. In the most valuable group of the highest decile prescription omega-3 prescribing physicians, those in deciles 8 to 10, as targeted by Amarin's direct sales force, new prescription share rose to 18.2% in September from 16.6% at the end of June. Kowa has also significantly expanded our ability to reach additional physicians with Vascepa promotional messaging, many of whom have never been presented with a Vascepa detail. Q3 was the first full quarter that the Kowa sales force of 250 sales representatives were promoting Vascepa. In Q3, we saw growth in prescriptions coming from all 3 of our pools of targeted physicians: physicians called on only by Amarin sales representatives; physicians called on only by Kowa sales representatives; and physicians called on jointly by Amarin and Kowa. While the greatest growth came from the physicians who have been called on the longest, it's encouraging to see a reversal in prescription trends for some of the lower decile physicians who Amarin didn't have the bandwidth to address prior to Kowa. The Kowa sales team's working hard and very enthusiastically in their copromotion of Vascepa. As previously described, their sales team's targeting more than twice the number of physicians targeted by Amarin sales representatives. Whereas the Amarin sales team earlier this year began intentionally taking the approach of calling on a narrow set of physicians with high-frequency, the Kowa sales team is calling on a much broader set of physician targets with a lower frequency. As of the end of Q3, Kowa's sales team had called on each of their Vascepa targets an average of approximately 2 times. By the end of this year, the aim is for the Kowa sales team to have called on approximately 1/3 of their target physicians 5 times to educate these physicians about Vascepa. As previously stated, Amarin believes detailing efforts for new therapies that treat chronic, asymptomatic conditions typically require 5 or more calls to significantly affect physician prescribing habits, and that it typically takes 6 months or more for a copromotion relationship to begin showing meaningful impact. Early signs indicate that Kowa is having a positive impact. We expected that their contribution will grow as they cumulatively invest more time in educating physicians about Vascepa and as they become more proficient with Vascepa. However, we continue to rely on the Amarin sales team for the largest portion of our sales growth as it is the Amarin sales reps who are targeting the highest potential target physicians with the greatest frequency. We're convinced that Vascepa's well positioned for future revenue growth. One market factor of interest to investors has been the approval of generic forms of Lovaza, which, as the first approved prescription omega-3 therapy, is the market leader in the space. The concern was that the generic Lovaza would negatively impact Vascepa sales. Lovaza's now been generic since April. While we saw some pockets of disruption, overall, in Q3, we did not witness any major pattern of patients being switched away from Vascepa, and Vascepa prescriptions continue to grow despite generic Lovaza. Physicians, payers and pharmacists are being reminded that Vascepa and Lovaza are not AB rated and therefore not substitutable. Vascepa doesn't include DHA and therefore, doesn't increase LDL-C or bad cholesterol, and generic Lovaza is not a typical generic in that it's more expensive and periodically in short supply. There are 3 companies approved to market generic Lovaza: Par, Teva and Apotex. We've spoken in the past about the important labeled clinical differentiation between Vascepa and Lovaza, including that Vascepa has demonstrated that it does not increase LDL-C in its approved indication compared to placebo, while trials for Lovaza for this indication showed median increases in LDL-C of 49% relative to placebo as per the FDA approved label for Lovaza. This difference showed up in the respective Phase III studies for the drugs and we've also seen multiple reports of LDL-C improvement in patients that switched from Lovaza to Vascepa. As discussed previously, generic Lovaza is priced in a manner which, while at less expensive wholesale pricing than branded Lovaza, is as expensive or more expensive to managed care and to patients than Vascepa, particularly when adjusted for discounts available to managed-care plans for coverage of Vascepa and co-pay card discounts available to patients. Our $9 co-pay card makes Vascepa available to patients at a monthly cost which is approximately the same as, and in some cases, less than, the monthly co-pay cost for generic Lovaza. As physicians, payers and pharmacists become more aware that pricing on Lovaza generics is not typical, or that Lovaza generics have periodic supply shortages, this could help Vascepa prescriptions. Manufacture of highly pure omega-3 products is not easy or inexpensive. While Lovaza doesn't have the 96% EPA-only purity of Vascepa, its EPA plus DHA content is approximately 84%, such that it will be difficult to profitably manufacture and sell it at discounted price levels typical of other classes of generic drugs. For now, we don't seem to be losing any business to generic Lovaza. As a reminder, it's the DHA component of omega-3 products which has been correlated to increases in bad cholesterol. Vascepa is the only FDA-approved omega-3 therapy which excludes DHA. Approximately half of patients treated for triglyceride-lowering therapies are also on statin therapy for cholesterol reduction. It's difficult for doctors to justify offsetting the value of LDL-C reduction from statin therapy by simultaneously using the drug or a dietary supplement that, because it contains DHA, increases LDL-C. The differences in clinical effect of omega-3 products containing DHA and excluding DHA are visible in the November publication within postgraduate medicine by Dr. Howard S. Weintraub entitled Overview of Omega-3 Fatty Acid Products for Hypertriglyceridemia that is currently available online ahead of the print version. In September 2014, the National Lipid Association released new recommendations for patient-centered management of dyslipidemia. There are several elements of these new recommendations that align to the clinical benefits of Vascepa. In particular, the NLA recommendations emphasize that omega-3 therapies that include DHA increase LDL-C, while those that contained EPA-only do not increase LDL-C. Vascepa is the only omega-3 therapy that has a single active ingredient, EPA, and no DHA. And we strongly believe that Vascepa has the best product profile for treating patients with very high triglycerides. In Q3, we continue to complement our field sales efforts with nonpersonal tactics, including our expanding digital presence, which delivers targeted content via WebMD and via Medscape. Further, we continued our support of promotional medical education via our speaker meeting programs, which now include support from our Kowa colleagues to drive attendance by high value targets and to conduct additional programs across the country in the area that Amarin does not have a direct sales presence. Amarin also continued our broader celebrity campaign we announced in June, in which Amarin is partnering with Rick Harrison, star of the #1 History Channel hit television show, Pawn Stars, to raise awareness of very high triglycerides and treating the condition with Vascepa. Rick is a very high-triglyceride patient and speaks passionately about the importance of talking to your doctor, the need to avoid dietary supplement omega-3 products to treat this disease and why EPA-only Vascepa works for him. We recently completed the next wave of this campaign with Rick being interviewed by numerous media outlets. We continue to see increases in consumer online engagement with our website, lowermytrigs.com, and we're planning further events with Rick in the months ahead and are using his image and story in some of our educational materials. From a managed-care perspective, we continue to gain additional Vascepa lives covered in Tier 2 in the third quarter of 2014. Vascepa's now available on formulary to over 200 million lives in the United States, including over 119 million lives in Tier 2 coverage. The continued conversion of lives to Tier 2 status has enabled Amarin to continue to grow Vascepa market share and accelerate new patient starts. And Vascepa Medicare Part D coverage remained strong in spite of generic competitor entrants, with 70% of all Medicare Part D lives covered. We've secured 95% of the existing Tier 2 coverage to 2015 and additional renewals are scheduled to review soon. While formulary coverage for Vascepa is good, there continue to be some health care plans that restrict access to Vascepa. In most cases, such plans restrict access to Lovaza as well. It's not uncommon for coverage to differ between health plans. Some health plans appear to focus more on costs than on optimal patient care. We're aware and thankful that many physicians have reached out to these outlier plans urging coverage for their patients. In parallel, we continue to emphasize the clinical advantage of Vascepa with the hope that these outlier health plans will follow the path of the majority of health plans in the support of good patient health and move Vascepa to Tier 2 coverage. I'll now turn the call over to Steve Ketchum, our President of Research and Development, for regulatory update. Steve?