Moshe N. Gavrielov
Analyst · Bank of America
Okay. So we have -- last quarter, we delivered over $10 million, which was higher than what the competition delivered. And it is definitely still early days, so these are the early returns from them. But as we look at the breadth of our product offering and we look at the technical advantages that we have, we have no doubt that we have huge advantage. It manifests itself. There are 2 areas where we don't have any competition yet, and it's likely to be long period of time until there is competition, which is anywhere close to catch up. So that's one major differentiator, and that's on the 3D ICs and on the same product line, which has the embedded ARM core. In addition, if you look at the core product offering, then typically, what we find is at the high end, we have much lower power footprint than the competition, and we're hearing this from our customers and from our competitor's customers too, right, who are surprised at how significant the advantage is there at the high end. The 30s are operating much better in a competitive situation, that has significant impact. In the mid-range, Kintex basically, because of the choices we made, we achieve a certain level of performance, which enables us to sweep the wireless business. And so we're very convinced that there'll be huge shift in terms of shipments into wireless customers. And that, we actually believe that their -- our original -- our preliminary data shows that we have even 80% market share in terms of wireless. And then -- and so between the -- at the core business, between the better service performance, lower power at the high end, higher performance in the mid-range, that gives us confidence that we'll have the lion's share even in the core market then when you add to that these additional markets with the 3D ICs and Zynq that gives us confidence and our target is 70% and we're hell-bent on achieving it.