Sure, Anthony. So on the last piece of it, we did do something that's probably somewhat different than others have traditionally done, which is for those who are not aware of it, we launched multiple episodes of Rectify on cable VOD in advance of the premiere, which is in a certain sense, counterintuitive to how to launch a TV show because normally, one deprives people of the opportunity to see it and then tries to use what I would sort of call blunt-force marketing to bring every one to the television set when it airs because that's how it's monetized. And we got our piece of instruction from what we've seen occur between seasons, particularly on scripted dramas, our own and others, which is there's on cable VOD and digital SVOD, significant utilization between seasons 1 and 2, 2 and 3, 3 and 4, et cetera, and then we've seen subsequent seasons on Linear rise. And we think that there's a correlation, there's a cause and effect. And that is that new people are coming to the show, they are, to use the common parlance, binging on them. And then get they get excited enough that they watch, they don't want to wait till it's available a year later on SVOD, which is what we do. And they come to the next Linear season and we've actually built viewership between seasons. So we tried to, if this all makes sense, replicate some of that effect before season 1 of Rectify. We try to get people to watch and to refer their friends and others to it, and I think we met with a reasonable degree of success. This is deep in the weeds, but we also actually pre-premiered of the series at 60 movie theaters and actually invited through related companies, what we think is the right audience to come in and have a sort of movie binge experience with a community of people pre-premiere. And we think that we built up a bit of a head of steam, which resulted in good ratings for Sundance and also a lot of talk about it. So yes, we sort of ran that SVOD playbook in advance of season 1. Just on the competitive frame, the other part of your question is, we do think that the competition is increasing, and we do think that there are a number of channels that are making noises increasingly about scripted. And so we think that we'll operate in a competitive, increasingly competitive framework which is another reason that we want to step up our investment. And I'll turn it over to Ed, if I may, for comments about [indiscernible].