Joshua Sapan
Analyst · Davenport & Company
Well, good morning, and thank you for joining us. We started the year off with a strong quarter. While in the first quarter, the company reported 20% growth in revenue and 26% growth in AOCF. Our growth was led by the success of our regional programming once again.
At AMC, the largest of our 4 networks, the second season of The Walking Dead continued to deliver record ratings. And the season 2 finale on March 18 delivered 9 million total viewers, the highest-rated episode in the series' history. Among the demo that is the most valuable and attractive to advertisers, the finale was the #3 show on all of TV for the week, behind American Idol and The Voice, and the series reigns as the most-watched scripted drama in basic cable history.
AMC's Mad Men debuted its fifth season at the end of March, the highly anticipated premiere attracted 3.5 million viewers, 3.5 million, a 21% increase over last season's premiere and this season currently ranks as the most-watched season ever of the series.
There's been a lot of discussions lately about the impact of online viewership on linear ratings and I want to take a moment to address some of what we're seeing on that front. As most of you know, we have an agreement with Netflix for some of our original content including The Walking Dead. In general, a guiding principle for our digital SVOD distribution is delayed windowing. Specifically, we make our shows available about a year after they air on our networks. We think this approach works and has several benefits: First, the year delay protects the cable ecosystem by maintaining the value of the premier window; secondly, the one year hold back drives rating. Based on the data we're seeing, all 3 shows like The Walking Dead, Mad Men and Breaking Bad, in a post home video digital syndication window, seems to be improving ratings for those shows on our linear channel.
It appears that new viewers who are finding these shows on a digital service are catching up on prior seasons and are then tuning into AMC for new seasons in greater numbers, many for the first time. Now it's somewhat uncommon for TV shows to experience notable ratings increases in seasons 2, 4 and 5, but that's exactly what we're seeing. For example, Breaking Bad season 4 increased 24% over the prior season, The Walking Dead season 2 increased 32%, and ratings for Mad Men season 5 to date are up 30% higher than for season 4.
So for us, the data suggests that this delayed digital distribution is in fact increasing linear viewership and in turn driving the value of the paid ecosystem.
So to turn back to AMC's programming. Breaking Bad is currently in production on its 5th season and is scheduled to return to air in July. The second season of our Western series Hell on Wheels and the third season of The Walking Dead are both scheduled to return later this year.
Just recently, AMC greenlit 2 scripted original pilots. We think they're both great stories and very well-crafted. One is an adaptation of an extremely well-regarded series out of the U.K., titled Low Winter Sun, and the other is a legal thriller from the Oscar-nominated screenwriter Richard LaGravenese, who wrote The Fisher King and The Bridges of Madison County, among many other celebrated films. Both pilots will begin shooting later in the year.
At WE tv, primetime ratings were up double-digits in the quarter in our key demos, women 25 to 54, and women 18 to 49, led by the success of the reality shows centered on the family of Toni Braxton called Braxton Family Values, which completed its second season and is hugely successful among African-American women.
IFC had its best quarter ever for the ratings perspective led by the success of the second season of the original comedy Portlandia, produced by Lorne Michaels and starring Fred Armisen from Saturday Night Live. The series recently won a Peabody Award and we've greenlit a third season.
IFC has 2 new comedies coming out next month. One called Bunk, the other called Comedy Bang! Bang, guest starring an A-list roster of some of the biggest names in comedy, including Amy Poehler, Paul Rudd, and Zach Galifianakis.
Sundance Channel has several new scripted series scheduled to air early next year. Top of the Lake is a miniseries from Oscar-winning filmmaker Jane Campion and stars Holly Hunter and Elizabeth Moss, who you may know from Mad Men, and Rectify is from the producers of Breaking Bad.
The ratings success of our original programming continued to drive our top line performance. On the advertising side, our National Networks grew advertising revenue by 30% versus the prior year. AMC was the largest contributor to that growth due to an increase in the airing of originals in the first quarter of this year, as compared to the first quarter of last year when we did not have any originals on the channel.
In particular, we saw a very strong interest from advertisers for commercial time during The Walking Dead. The comparisons for scripted originals in the second quarter of this year on AMC remain favorable for us, with the airing of 2 originals, Mad Men and The Killing versus just one original in the second quarter of 2011. However, we don't expect to see year-over-year growth rates similar to what we reported in the first quarter due to the relative size of the audience for the originals airing in the second quarter, as compared to The Walking Dead, which, as I just mentioned, aired in the first quarter and really is an absolute ratings juggernaut.
On the Affiliate side, our National Networks grew affiliate and other revenue by 15% over the prior-year period. That growth reflected 8% growth in Affiliate revenue, as well as increases in our International, Digital and Home Video revenue, most notably related to the sale of international licensing rights to The Walking Dead.
On the International front, we continue to move ahead with what we think is a disciplined approach and are encouraged by the progress that we've seen to date. Before I turn the call over to Sean Sullivan, I wanted to give you an update on our relationship with DISH. I'm going to take a minute to give you some background if I may.
As many of you are aware, about 4 years ago, we entered into litigation with DISH over the VOOM HD business. We're seeking over $2.5 billion in damages. Over the course of the lawsuit, we've received several favorable rulings, including that DISH will be sanctioned for its improper disruption of evidence.
DISH twice appealed the court's ruling but those rulings have been upheld most recently on April 26. As a result, the case will now be set for trial. We have a conference with the judge scheduled for next Tuesday to set a trial date. The ongoing litigation has impacted our relationship with DISH. As it has taken a turn for the worse for DISH, they have notified us that they have decided to terminate carriage of our 4 National Networks.
We believe that DISH's stated plan is a direct result of the litigation and is not at all related to rate or other commercial considerations. We believe that DISH is not acting in the best interest of its subscribers and is trying to create leverage for itself in the VOOM lawsuit. We expect that the resolution of this matter will be significantly impacted by what occurs in the courts. If an interruption does occur, the impact on our financial results will depend, of course, on the length of time that we are off DISH's platform. But you should be aware that the loss of the affiliate fee and advertising revenue that comes from the carriage by DISH of our National Networks may have a material impact on our financial results.
I hope you understand that due to the ongoing nature of the litigation, we will be limited in our ability to discuss this matter in more detail at this time. As appropriate, we'll continue to keep you updated on any further developments.
With that, I'd like to turn the call over to Sean Sullivan, who will provide further detail on the financial results for the quarter.