Adam Aron
Analyst · Macquarie.
But the point of that long winded answer is to say, I believe our margins are going to look really good. And if you -- I said in my prepared remarks that more than 50% of our incremental dollar flows to the contribution line, right. And in some cases, it's a lot closer to 65% than over 50%. Well, in an industry where the revenues are increasing and 65% of the marginal dollars flow to the bottom line, not the net profit line, but the EBITDA line and the contribution to overhead line. That's huge operating leverage. And conversely, if the revenues are shrinking, which is what we've been dealing with the last 5 years of our lives, 4.5 years of our lives that incremental, operating leverage works against you. And so every dollar of revenue that we lost, we were losing $0.65 from the EBITDA line. But in our opinion and by the way for full disclosure, we could be wrong, right? I don't think, we're wrong. I got we have a lot of data that proves the right, but no one's crystal ball is absolutely perfect. But, if we're right that industry revenues are about to grow and AMC revenues are about to grow, and recently we've been gaining market share, not losing market share, which means, if that were to continue and there's no guarantee they will, but if it were to continue, it means we will even grow faster. It means, our margins are going to expand, because our overall margins are in the teens and our incremental margins are in the 50s and 60s. There's a big difference. So I think there's a possibility, as opposed to, like, is there a chance we can't get our margins back? I think it might go the other way. I think it's a possibility. The probability is our margins will actually start to expand.