Adam Aron
Analyst · Macquarie. Please go ahead
Thank you, Sean. I've been saying publicly, ever since we raised that life-prolonging additional equity in May and June, that it was high time for AMC to start playing on our terms again. And earlier in this call, I promised you some news. So, here it goes quickly on 10 specific items. 1, you already know that with ArcLight and Pacific theaters' decision to permanently shut down. We announce that we've executed two leases with Rick Caruso's world-class real estate organization to add to the AMC fleet of theaters, two of Los Angeles ' highest-grossing cinemas, The Grove and Americana at Brand, were the second and fifth highest-grossing theaters in Greater Los Angeles as recently as the calendar year 2018. They should open later this month as AMC theaters. However, I can confirm today that the number is not 2 new theaters for AMC, it might be 10. We actually now have 6 new theatre pickups under lease or signed letter of intent. Note two, 3 of those are in Los Angeles, 2 are in Chicago, 1 is in Atlanta. And we also are currently in advanced negotiations to add 4 more, bringing the possible pickups to 10. 8 of the 10 would come from former ArcLight Pacific locations. Item 2, speaking of new theaters, in 2021, we will open about a dozen new build theaters in the U.S., Europe, and the Middle East that were all well underway before COVID struck. I'm happy to report that we do know something about designing beautiful and productive theaters. In the United States, for example, we opened 3 new theaters in 2021. The 2 in Los Angeles; AMC Porter Ranch and AMC Dine-in Montclair, are already each among the top 25 highest-grossing movie theaters in the entire United States. That puts each of these 2 theaters in the top one-half of the 99th percentile of highest-grossing U.S. cinemas. And that was achieved in just their first few months of operations. It's really astounding. Our new AMC Dine-In Theatre in Sunnyvale, California, also is doing amazingly well. It's in the 94th percentile of highest-grossing U.S. theaters. Item 3. Many of our new individual investors have showered us with great ideas about how we can strengthen and brighten the future of AMC. Among their ideas for AMC are that we show concert movies, professional sporting events, e-sports, and gaming events. Wasting no time, we've immediately started to implement these very good ideas. Our first 2 UFC matchups, which were in July, drew significant attendance to our theaters. Our first two concert movies, with Chance, the Rapper, and Halsey will show at AMC theatres across the country later this month in August. We're quite optimistic that this alternative programming can be built into a real revenue opportunity for AMC in future years, and we're chasing it hard. We also hope to engage in meaningful dialogue with professional sports leagues and collegiate sports conferences to see if we can obtain the rights to show more sporting events at our theaters. As for gaming opportunities, indeed, the president of Epic Games is a member of the AMC Board of Directors. And I cannot even count the number of times already that our shareholders have asked us to reach out and partner with GameStop. We're on the case, more to come. Item 4, many of our new shareholders also are quite enthusiastic about cryptocurrency. Though you may know that my best friend of almost 25 years duration in Europe, the billionaire former chairman and owner of Silversea Cruises formed a SPAC earlier this year called Centricus, and he asked me to join its Board of Directors. SPAC for those of you who don't know it stands for a Special Purpose Acquisition Company. That's a fancy name for a pool of investment capital in search of a Company to buy. Ironically, Centricus is contracted by a fascinating Company called Arquit, A-R-Q-U-I-T, which just happens to be on the very cutting edge of Quantum encryption and Blockchain technologies. It was initially funded by the British government. Its clients include British Telecom, the European Space Agency, and Verizon, among others. My role as a board member is merely to ensure that all loss and stack norms are being complied with when that acquisition of Arquit is completed, which will be soon, I would expect. I will then drop off the board of directors. However, to get to this point, I've had to learn more in the past 6 months about Blockchain and cryptocurrency than I learned about it in the entire decade before that. This increased knowledge has given me the confidence to tell you all today that AMC is hereby formally announcing on this call that by year-end, we will have the information technology systems in place to accept Bitcoin as payment for movie tickets and concessions if purchased online at all of our U.S. theaters. We also are in the preliminary stage of now exploring how else AMC can participate in this new burgeoning cryptocurrency universe and we're quite intrigued by the potentially lucrative business opportunity for AMC if we intelligently pursue further serious involvement with cryptocurrency, more detail will be shared publicly with you. But only if, as, and when our plans are firmer. Item 5, since we had to do the IT programming to accept Bitcoin anyway, we are simultaneously writing the code right now to accept Apple Pay and Google Pay for online purchases at our U.S. theaters, also. These new payment methodologies for us could also be implemented by year-end. Item 6. Again, speaking of our new shareholders. In June, we introduced a new program called AMC Investor Connect that got a lot of press attention. It's part of AMC Stubs and offers our shareholders who participate full stubs benefits. We are thrilled that almost 300,000 of our shareholders have already joined. Our goals with the program are simple. We'd like to improve the communications that we have with the people who own AMC. And we also want to convince many of the millions of people who are now our shareholders into becoming avid customers of our theaters as well. Hence, we already have made multiple free and discounted offers to participants in AMC Investor Connect. And we're setting up a program of special advanced screenings for our AMC Investor Connect members. To that end, a very special thank you to Sony Pictures for enabling our first such advanced screening in July, ahead of the scheduled theatrical release of Escape Room: Tournament of Champions. Item 7, also the heightened -- the information exchange with our new shareholders as well as with the public at large. In April, I started actively tweeting again which I've not done since my days when running the Philadelphia 76ers back in 2013 when Twitter was my social media platform of choice to interact with sports fans. My Twitter followers have more than coupled since April and now exceed 150,000. But what blows my mind is that according to Twitter analytics, my tweets, which I write personally, so far have been read more than 72 million times. In addition, I'm actively following almost 2,000 people who appear to be interested in AMC to get a better sense of what they're saying and thinking. I also make it a point to check and read my inbound Twitter feeds personally. There are hundreds and hundreds of replies to any tweet that I publish, which I find gives me a more sophisticated and better understanding of what's on the minds of AMC's new owners. Item 8, with labor costs going up in some places around the country, our costs are rising in the United States. We've also noticed that there's appeared to be little price resistance to the increased prices currently being charged at our U.S. theaters. So just last week, we imposed an approximate 5% admissions ticket price increase at many of our U.S theaters. On average, that's about $0.50 or so in an increased admissions ticket price. We think consumers will find that palatable but, hopefully, that will meaningfully strengthen the AMC bottom line. Item 9. There's a lot of talks currently about exclusive theatrical windows or the lack thereof. You all know that AMC was way ahead of this issue, reaching a landmark and historic agreement with Universal in July of 2020, on their concept to premium video on demand. We were pleased then, and we're still very pleased now with the outcome of the Universal-AMC agreement and we are mutually working through that initially contentious issue. AMC and Universal are now very close. In fact, I think we have the best working relationship that we've had together in many years. In the same thing, I'm also pleased to announce today that AMC just reached a formal agreement with our friends at Warner Brothers to show all of their movies in calendar year '22 importantly respecting an exclusive theatrical window of 45 days prior to home release for all Warner Brothers films. It's no secret that AMC was not at all happy when Warner decided in December to take movies to the home on HBO Max simultaneously with the theatrical release. Therefore, it's especially gratifying that Warner is yet again embracing an exclusive theatrical window. And for us at AMC, is especially pleasing to be working so harmoniously with Warner Brothers once again. We actually are in active dialogue with every major studio on this very important topic. We are hearing considerable support in Hollywood that an exclusive theatrical window is an important way to build big and successful movie franchises. Clearly, though, this whole subject is quite topical. It's very much a work in progress. We will keep you posted as things turn out. And finally, 10. I would like to thank the Board of Directors of AMC for electing me in July to serve as Chairman of the Board, as well as CEO of AMC Entertainment, you know all that. And you've also heard that former U.S. Ambassador in the United Kingdom, Phil Lader, was elected to serve as the Board's Lead Director. It'll be no surprise to any of you that we have a highly able, experienced, and dedicated Board. I feel fortunate to serve with them all. But the news on this point is that at our first meeting of the Board in my new role, I discussed with the Board that I think it is extremely important that Company insiders maintain a significant financial ownership stake in AMC through owned and/or granted shares so that insiders have financial interests that are directly aligned with those of our shareholders. Our board members already have a policy in place that they must hold any granted shares for at least one full year. But there was no such plan currently in place for the Company's 19 most senior executives. Therefore, I will be recommending to the board a new policy. Without going through all the nuances and it's kind of complex, but to simplify it, break it down, I will propose that I, as CEO, be required to hold a number of owned or granted shares at least equal to eight years of my salary. In my case, eight years of my salary would mean that I would be required to have at least a $12 million ownership stake in AMC of owned or granted AMC shares. Sean, our Chief Financial Officer, will be required to hold 6 years of his salary. Our Executive Vice Presidents will be asked to hold 4 years of their salaries in owned or granted shares. And our Senior Vice Presidents will be asked to hold 2 years of their salaries in owned or granted shares. The board will consider this proposal as a new policy at its next regularly scheduled meeting. At the same time as I am emphasizing shareholders, I'll like to remind you that I have not sold one a share of AMC stock in the 5 full years I've been running this Company even though it represents more than three-fifths of my annual, once a year. When stock represents more than three-fifths of my total annual compensation, Other than gifting a small percentage of my AMC ownership stake to my 2 adult children earlier this year, I also did not sell any AMC shares in March when I could have. I did not sell any AMC shares in June when I could have in 2021. I similarly will commit that I do not intend to sell any AMC shares in September of 2021 when I'm legally permitted to do so. But as much as these pains me to admit, in September, I'll be celebrating my 67th birthday. I'm going to be a young, vibrant 67. But hey, it's 67, nonetheless. Two months ago, more than 85% of my net worth was in AMC stock and proper estate planning for a 67-year-old suggests I should diversify my assets a bit. But I don't want any of you ever to think that I've anything but full confidence in AMC's future. So, I will do so under the auspices of the parameters of what is called a 10b5-1 plan, where I pass off all this year trading control of the shares that I own or is granted to an independent third-party bank based on parameters of the plan that I only partially set. The plan will not go into effect until towards year-end at the earliest, and only a small percentage of my owned or granted shares could get sold in any one month. And that would then be repeated over a period of at least several months. This way, I really have passed on the decision-making to someone else on this important topic. Additionally, whatever is sold or not sold by the independent third party, I still will have millions of AMC shares that either are owned by me personally or have been previously granted to me personally. My economic incentives are very much aligned with yours to increase shareholder value for all the owners of AMC. What's more, I do fully believe in transparency than I'm letting you all know this well in advance. Even though current U.S. law does not require me to make this or even any public disclosure now at this time or at any time soon prior to any shares actually being sold. Well, there you go. That's the quarter. That's 10 items of news. Our second quarter was a very encouraging one for AMC. We believe we're on a road to recovery. And we're ever so grateful to our friends and allies who share our passion, that AMC's best days to be those that are coming. You can take comfort that our deeper financial reserves allow us to stay the course, to innovate again, and to capitalize on the opportunities that we see around us. We fundamentally believe that ours is a future that is bright because there is nothing as magical as seeing dazzling images on a huge silver screen. We're now going to turn this call to the questions that were submitted and uploaded with the greatest Shareholder interest on the same technology platform. And then, we'll take some questions from Analysts if we if you all can spare us the time. I should point out that this is an experiment, the State Technologies platform, for us. It works really Interestingly but it only works with some brokerage firms, not all. So, many of our U.S. shareholders and especially many of our international shareholders may not have had a chance to ask their questions on this call. Still, we've had quite a bountiful array of questions posed to us to answer. Sean, what's the first question?