Adam M. Aron - AMC Entertainment Holdings, Inc.
Management
Eric, I just don't know that I can dissect all the Carmike changes item by item by item, they all contributed. The theatre openings occurred towards the end of Q3 and, therefore, will impact Q4 more than they impacted Q3. But there is no doubt that we've been making advances within the Carmike circuit in many different ways. We had a double-digit price increase in average ticket price – sorry, not double-digit, almost double-digit price increase in the Carmike circuit in Q3. That was encouraging to us. In part, that's because our pricing organization, which really I think has been a super star little staff group within AMC, has been driving smarter thinking about how to price our theatres. We saw food and beverage levels in the Carmike circuit rise to new highs. That, in part, is a result of having installed Coke Freestyle machines in all of the Carmike theatres between March and June of 2017. So we go step after step after step. We've made a lot of improvements, and they all add up. As for online ticketing sales, it's just over 30% of tickets sold currently, and year-over-year that number is up about 20-ish-percent compared to last year. But what's more relevant to us is the third-party sites like Fandango and Movie Tickets, they've been around. They were in the base case year of 2016 and the current year of 2017. If we look at AMC's participation in generating online ticket sales, AMC is now generating more than half of our own ticket sales at our own website, our own smartphone apps. And that number is up about 50% year-over-year compared to last year. And we think these numbers are going to continue to grow. What's really interesting to us, for example, is that if you look at ticketing on our smartphone app or apps, we've got an Android and an Apple app, over 90% of the tickets that are being bought on our smartphone apps are being bought by AMC Stubs members. The fact that the membership at AMC Stubs is quadrupling and that AMC Stub members like to buy their tickets online in advance, that's all a good thing. Those numbers that I gave you, by the way, were not pro forma. I don't have in my head the pro forma accounts. What I do know, however, is that in the Carmike system they sold very few tickets on their website and online, if any at all. I think that they use Fandango as their source of ticketing. So they subbed it out to a third-party whereas we're happy for Fandango to sell as many tickets as they can for us, but we're also selling a lot on our own directly.