Oliver Graham
Chief Executive Officer
Sure. Yes. Hi, Cashen. So, look, I think, as I said, on Europe, I mean, it was traditionally at least a 2% to 3% market. It can easily be in that range or a bit ahead of that range if the consumer strength improves as we go into 2025, which I think is a reasonable prospect, and with the pack-mix shifts that we're seeing. So I think that's a very reasonable place to be. And we'd expect ourselves to be in line with that market. We're very broadly based in Europe, mostly Northern, but with Southern representation, pretty balanced beer and soft drink. So typically, we're around the market in Europe. Then I think, if you turn to North America, we see that as a low singles market. I think there's still decent potential upside in North America from pack-mix shift, again, with the amount of innovation that's going into the can with some of the pressures on other substrates. So we do see that as -- should be a growth market. We think it's in the 1%, 1.5% this year. And it could tick up above that, in which case, we're talking a $120 billion can market. So I think I've said it before, but if you get into the 2% to 3% range, you need a new chem plant every year. So, again, we'd expect ourselves to be broadly in line. We're largely constructive, I think, about the recovery of the energy category. It's taken a bit of a dip this year after some very strong growth the last couple of years, there's very strong players in that category, strong overall track record of delivery -- of innovation delivery over the years. And we see certainly at retail, significant shelf space, increasingly dedicated to the energy category. So yes, we'd expect the market to be in that low singles, and broadly, we'd expect again ourselves to be in line. We don't see in our business today any particular contractual gains relative to the ones we've seen in the last few years. And then Brazil, obviously, I mean, unbelievable growth this year. We're still in double-digit territory year-to-date. I mean, we mentioned we see high singles for the year, but it could potentially be better, but that certainly seems pretty likely. And we see with Brazil that it goes through these dips occasionally. But if you look back 30 years after those kind of dips, you get a few years of very strong growth. And that's what we'd hope for. So, I mean, I think mid-single digits we got as a relatively conservative estimate for Brazil in 2025. And then in terms of our growth, I think, we'll still be a little bit cautious on that relative to the market just because our peers have talked about this. It is very related to the commercial strategies of the big brewers, of which they're a relatively small number. We don't participate on the soft drink side of the house. It's also been very strong this year. But depending on the commercial strategies of our customers, you can see higher or lower growth. As I said on -- in the remarks, we've had double-digit growth across most of our portfolio, but we have had one area of weakness. So we're probably pinning ourselves at that sort of market level at the moment, maybe a tickle to below just to be cautious. But overall, and again, I've said this before, during the year, if you've taken these market trends on January 1st, we'd have definitely taken them. I think there's been excellent strength through all of our markets and also increasing tightness in our markets from a supply perspective in the season, or on certain sizes or certain regions. And that's obviously all very structured for our business.