Lawrence E. Dewey
Analyst · Goldman Sachs
Yes sure. In terms of China, the -- we've -- I quoted the truck release numbers just a little bit earlier. I think, up 28%. I don't have that sheet right in front of me from '11 to '12, and another 15% we're projecting in '13. That's about getting the product available for sale in the vehicle. There's really 3 fundamental broad steps. Number one, secure the release, number two, promote the release, ideally in concert with the OEM because that puts a lot of wind in your sails, but nonetheless, you can do at independent, as we have at times. And then third, sell it to end users. So the first step is the key launch point, is getting it released, and then the work with the end-users can begin in earnest. We saw China truck volume in '12 was up 5% despite diminished total market demand, so we felt that was a good start. When you get the release, when people try the product, particularly when it's a new concept form, as it is in most of these developing market with fully automatic, the guys buying 10 trucks, guys buying 50 trucks, let's say, he's going to buy a couple, a few, to try because he has no experience with the Allison. And to him, it's is kind of a -- it's like going out on the ice. You want to make sure it's thick enough so you don't fall through. So they go out and they'll run them, and if they work well for the first year, they're encouraged, but frankly, they don't have long-term durability in their specific fleet yet. So if they're running well, they aren't having any instant problems, well then the next time they buy, they'll probably buy at least a comparable percentage of their fleet, maybe bump it up a little bit. And so it's typically a 2, if you're lucky, 3 to 4 buy cycle is more typical before someone is convinced enough, based on presumably the excellent performance and QRD that certainly is part of our brand promise that we work to deliver, as well as the customer support that we've afforded them in the interim. And at that point in time, if we've done our job right and the product's done its job then the customer will say "Okay, I'm 100% Allison", and that's really, in a successful scenario, the sequence. So just getting the release starts that arithmetic progression of end-user experimentation and then adoption. So get the releases first and then sell the end user. And the nice thing about truck models is very often, they're in a high-value location. Transit buses is big volume but it tends to be a bit driven and that can be, from a margin standpoint, creates a little different profile than an ongoing truck location where, as a general rule, we're able to capture a little more value in those situations, a little lower volume in any given order but more margin per unit. And so that provides a nice blend with the bus business. So that's kind of where we're going in China. We're doing -- we're following the same playbook in Latin America, also India. While we're targeting and certainly focused on buses, we are also working on the truck releases for the very same reason, the ability to drive a more stable business, obviously to grow the business and to grow profit -- add to the profitability of what the regional profiles are. So those are the kind of tactics in Latin America. A couple of areas that have -- we focused on had limited success to date but it's improving significantly is in the area of refuse. In Latin America, certainly some of the work we've done with Scania, some of the work with MAN, which is represented by, historically, by Volkswagen in that part of the world. So we feel pretty good about that. The other interesting thing that started to happen is as some of the truck guys have gone nat gas, whether it's CNG or whether it's LNG as is Scania 310 platform, we're extremely well positioned to pick up that business, and in fact, Scania advertises their engine with our transmission for that new release they had. So that's been a nice area of emphasis for us as well.