Sure. There's a couple of things here, James, that we work on. Let's separate from what we'll call a corporate initiative to go after a target market. So we've identified I'll say 4 major opportunities for us that we see as major opportunities where a significant market opportunity exists and that we need to develop the solution for that market and really on an integrated approach. And sometimes that's a game changer for the organizations we're dealing with and sometimes it takes longer for them to really adopt. Ultimately though, we feel strongly that as we integrate, and our platform development is about integrating our technologies across multiple technology units into a single solution, that we're improving the quality, we're improving from a customer perspective point of contact, we're simplifying their supplier base, and in many cases there's other benefits in terms of performance and/or footprint/weight in their equipment. In addition to that, we get projects, I'll call them projects, that are custom engineered for specific customers. So I'll separate our work in a market where we're developing multi-technology solutions for a market approach and then into customer specific solutions where for a particular OEM, or maybe a group of OEMs, they're looking for something that we have to offer and it's not readily available off the shelf. And therefore, they have specific requirements in terms of size, weight, performance, etc., that we will custom engineer. And typically, we will receive NRE for that, nonrecurring engineering charges, which will support the project development. So we have both and I think that's good. Our approach to general market, picking our battles there of which ones we feel that we have the best opportunities to succeed. And ultimately also custom engineered perfects for major OEM applications. The Solution Center, a little bit of change that has occurred here in the last 6 months or so is that all opportunities come in through the Solution Center and need to be reviewed there because it allows us to look at it from a strategic standpoint, from a corporate strategic standpoint, again, to make sure that we can assess whether or not what we're being asked to do has a good chance to succeed in the market. Not just invest the resources and find that we've invested them and that the market really isn't there. So we're doing a much better job at that and we're really ensuring that we're leveraging the key technical resources that we have throughout the company.