Earnings Labs

The Allstate Corporation (ALL)

Q4 2017 Earnings Call· Thu, Feb 8, 2018

$216.40

+0.80%

Key Takeaways · AI generated
AI summary not yet generated for this transcript. Generation in progress for older transcripts; check back soon, or browse the full transcript below.

Same-Day

+0.92%

1 Week

+4.95%

1 Month

+7.05%

vs S&P

-0.36%

Transcript

Operator

Operator

Good day, ladies and gentlemen, and welcome to the Allstate Fourth Quarter 2017 Earnings Conference Call. As a reminder, today’s program is being recorded. And now I’d like to introduce your host for today’s program, Mr. John Griek, Head of Investor Relations. Please go ahead.

John Griek

Management

Well, thank you, Jonathan. Good morning and welcome, everyone, to Allstate’s fourth quarter 2017 earnings conference call. After prepared remarks by our Chairman and CEO, Tom Wilson; Chief Financial Officer, Mario Rizzo; and me, we will have a question-and-answer session. Yesterday, following the close of the market, we issued our news release, investor supplement, and posted the results presentation we will use this morning in conjunction with our prepared remarks. These documents are available on our website at allstateinvestors.com. As noted on the first slide, our discussion today will contain forward-looking statements about Allstate’s operations. Allstate’s results may differ materially from these statements, so please refer to our 10-K for 2016, the slides, and our most recent news release for information on potential risks. Also, this discussion will contain some non-GAAP measures for which there are reconciliations in our news release or our investor supplement. In the fourth quarter, the company adopted new reporting segments, expanding from four to seven. The new structure provides enhanced transparency and allows for an evaluation of our businesses grouped by like attributes. Also in the fourth quarter, we discontinued the use of the term operating income and have replaced the label with adjusted net income. We are recording this call, and a replay will be available following its conclusion. And as always, I will be available to answer any follow-up questions you may have after the call. Now I’ll turn it over to Tom.

Tom Wilson

Management

Well, good morning. Thank you for joining us to stay current on Allstate’s operating results. At the beginning of the year, we made several leadership changes in anticipation of Matt Winter’s retirement later this month. Matt has been instrumental in our proactive operating approach and helped maintain our deep bench talent. Matt and the rest of the senior leadership team are here with us today, which includes Glenn Shapiro, who’s assumed leadership of the Allstate brand Property-Liability business. Glenn joined us about two years ago. He has 28 years of insurance experience. He successfully lead our claims operation as part of Matt’s team, and they did a number of very innovative things like improving our process is to control costs and introduced new technologies, such as QuickFoto Claim app. Steve Shebik is our Vice Chair, and he’s taken on responsibility for Esurance, Encompass, Allstate Life, Annuities and Benefits, Business Transformation and D3, our analytics operation. You all know Steve, he’s been with us for 23 years and most recently with our Chief Financial Officer. Mario Rizzo is now our Chief Financial Officer, replacing Steve, so you’re going to see a lot of him. He most recently was the CFO of Allstate Protection and he’s been with us for 28 years. Also here with us today are Don Civgin, who is President of Allstate Service Businesses; John Dugenske, who is our Chief Investment and Corporate Strategy Officer; Mary Jane Fortin, who leads our three Allstate Financial businesses, the Life, Retirement and Benefit businesses; Eric Ferren, our Controller and Chief Accounting Officer. So let’s start on Slide 2. We delivered strong results in 2017 and are positioned for profitable growth. Net income for the fourth quarter of 2017 was $1.2 billion or $3.35 per share, but that did include a onetime $506…

Mario Rizzo

Management

Thanks Tom. Slide 6, shows Property-Liability results by customer segment and brand. Starting with the table at the top, net written premium was $7.8billion, a 3.6% increase from the prior year quarter. The recorded combined ratio of 91 was 1.3 points higher than the fourth quarter of 2016. Included in these results were higher catastrophe losses, increased agency and employee compensation cost as well as an increased donation to the Allstate Foundation. This was partially offset by increased premiums earned, lower underlying loss cost and higher favorable prior year reserve reestimates. When we exclude catastrophe’s and prior year reserve reestimates, the underlying combined ratio was 85.7 for the fourth quarter of 2017 and 84.9 for the full year. The full year underlying combined ratio, as historically reported, including the Property-Liability and service businesses, was 85.6, which was below our annual outlook range of 87 to 89. As you know, our strategy is to provide differentiated customer value propositions for the four consumer segments of the Property-Liability market. The Allstate brand in the lower left competes in the local advice and branded segment. Net written premium was 4.1% higher in the fourth quarter of 2017 compared to the prior year quarter, primarily due to a 4.2% increase in auto insurance premiums. The underlying combined ratio was 84.8 with the favorable prior year comparison, driven by improved loss trends in auto insurance, which had a 94.2 underlying combined ratio two points below the prior year quarter. Esurance in the lower right serves customers who prefer a branded product, but are comfortable handling their own insurance fees. The underlying combined ratio for auto insurance continues to improve relative to prior year and was 101 in the fourth quarter of 2017. Esurance net written premium grew by 2.8% compared to the prior year quarter.…

John Griek

Management

Thanks Mario. Let’s go to Slide 12, which provides detail on service businesses, a new reportable segment which offer a broad range of products and services that support our customers and enhance our customer value propositions. Our strategy to deliver superior value propositions and build strategic platforms made good progress in the fourth quarter, as policies in force grew to $43. million and revenue growth accelerated to $264 million for the quarter. Net income of $95 million in the fourth quarter of 2017, included a $134 million benefit from tax reform, while the adjusted net loss was $24 million in the quarter. It its first year under Allstate ownership, SquareTrade had very strong performance and achieved the thee factors for success we identified when the acquisition closed in January. Policies in force grew to $38.7 million in the fourth quarter of 2017 an increase of $4.6 million policies compared to the third quarter. We executed a 100% quota share agreement this year with our largest third-party reinsurer, which further enhanced the economics of the business. We also continue to invest in accelerating growth, both domestically and internationally. In the fourth quarter, Arity established relationships with insurance and shared mobility companies, expanding its platform outside of Allstate entities. Allstate Roadside Services revenue declined in 2017, reflecting nonrenewal of unprofitable third- party contracts. And adjusted net loss was realized in the fourth quarter and for the year as the new digital platform, which reduces response time, is not yet profitable. Turning to Slide 13, let’s review our Allstate Financial – Allstate Life, Benefits and Annuities results. As a reminder, these are three new segments, which were historically consolidated into our former Allstate Financial segment. Allstate Life adjusted net shown on the top left chart, was $57 million in the fourth quarter, $9…

Operator

Operator

[Operator Instructions] Our first question comes from the line of Jay Gelb from Barclays. Your question, please.

Jay Gelb

Analyst

Thank you. First, on the outlook for the underlying combined ratio in 2018 of 86% to 88%. Clearly, a little higher than 85.6% in 2017. If I look at the midpoint, that would imply I think around $500 million of less underlying profit. Is that driven more by investments in the business relative to tax savings? Or is that more kind of the underlying profitability of the PNC business?

Tom Wilson

Management

Good morning, Jay. First, we don’t take the midpoint as the specific target we’re shooting for. We just say we can be in that range. And so as you know, it varies. When we do it, we obviously look at our current results, which you mentioned. We’re also looking at that feature additional investments we’re making. As you know, frequency and severity can vary by a couple of percent each every year. If you just look at this year, what happen with our frequency declining or what happened in 2015 on the flip side of that. So we think this is very attractive return on capital at these levels and the best way to do is to continue to grow shareholder value to grow the top line.

Jay Gelb

Analyst

Okay, that’s helpful. Thank you. And then my follow-up question is I know you mentioned it in the release, but the effective tax reform on prior approval states for auto insurance like California, if you could give us a bit more insight on that based on the regulators comments. I think that would be helpful.

Tom Wilson

Management

First, thank you for asking the question. It’s a good question that came up in many of your analyst reports. The headline, of course, is said, we don’t expect any material impact on profitability returns on a competitive position. But let me give you some context below that. Obviously, some states have more restrictive pricing regulations. And obviously, we have to fully meet their requirements. And pricing in those cases would be impacted by lower tax rate. But that’s the not the complete picture, right? So the biggest component of pricing is fixed component there is loss costs., and they are not impacted by the tax rate at all. And if we just look around the industry in auto insurance, for example, you’re talking 70% to 75% of premiums are in that category. And you have about another 20% to 30%, depending on the company, that shows up in expenses. And those are also are impacted by the tax rate. ,:

Jay Gelb

Analyst

That’s helpful. So it sounds like some people over kind of view the impact is it as nearly as hurtful as some people think.

Tom Wilson

Management

I can’t speak – I looked at CFA’s letter, I couldn’t get to their math. Maybe they have a different way to do it. But I can just tell you that when you’re on, if you think of auto insurance and let’s just assume you have a 5% underwriting margin, it’s a little hard to turn that into 5% reduction in premiums.

Jay Gelb

Analyst

Perfect. Thanks.

Operator

Operator

Thank you. Our next question comes from the line of Paul Newsome from Sandler O'Neill. Your question, please.

Paul Newsome

Analyst

I was hoping you could give us a little bit more color on the investments that you’re going to make? What exactly is going to be accelerated? And if there’s any way to give us a sense of sort of a magnitude of the impact of those accelerated investments?

Matt Winter

Analyst

Hey Paul, it’s Matt Winter. Thanks for the question. Last quarter, before we even knew that about this, I talked about the five buckets of initiatives that we had within the Allstate brand to drive new business growth. And I’ll just remind you that, that included things like increasing distribution capacity. And that is points of presence, additional EAs, additional LSPs, especially in under-penetrated areas, and we will certainly be investing in additional distribution points of presence. Some of – growing distribution points of presence has always been a great way to stimulate growth in the business. It’s also expensive because they have enhanced compensation programs, and there’s cost of starting those agencies. But we believe now that, that investment is a great opportunity for us. So you should expect to see that distribution capacity increase. On the second area, I talked about was making distribution more productive and efficient through things like technology, data and analytics, improve lead generation and more sophisticated segmentation and we certainly believe we have opportunities to invest in all those areas. I would say specifically, in the technology and data analytics area, where we have made great strides. And we see a lot of opportunities for increasing fairly dramatically the productivity and efficiency of our agencies and their personnel their licensed sales professionals. , : The fourth area I talked about was more competitively priced than higher value products using different pricing techniques and better underwriting to improve those rates. And we see an opportunity to invest some of these money in a few areas to both improve the value of the products and ease of understanding those products and selling those products. And so we intend to use data and analytics to do a lot of pre-fill, to do some propensity modeling, to help customers understand what other customers like them tend to purchase to help them make intelligent choices about the options and features in the product. And we see a lot of our opportunity to go from just offering really solid value products to doing it in a way that is remarkably easy and effective for our customers. And the fifth area I talked about last quarter was driving more quotes with more segment in marketing. And we certainly expect to invest some of the additional money in marketing, but it’s not just throwing more money at the same marketing media. It’s using increased segmentation, focusing on digital marketing capabilities, social media and some of the tools available to us now to enable us to better target their right customer for us. So there’s a wealth of different ways to invest this money to stimulate growth in the business. And we believe it’s a complex system. We don’t believe any one single lever is ever effective in stimulating long-term growth, and we expect to pull as many levers as we possibly can to stimulate growth at the right level of margin to create long-term profitable growth.

Paul Newsome

Analyst

So is it fair that sort of one, two and three and five would be something that will be show up in the expense ratio, and I guess forward show open in the loss ratio? Or be more competitive products?

Matt Winter

Analyst

Well, certainly, increased investments could show up in the expense ratio, assuming you’re not able to sell funding. But a lot of the work that we’re doing is increasing productivity and efficiency in a way that allows us actually to improve our expense ratio and then reinvest some of those savings in othertechniques to drive growth. So some of it will potentially show up in increased expenses, but not necessarily one for one in the expense ratio and don’t forget, expense ratio is just that. It’s a ratio. So the more we’re able to grow the denominator, the less pressure there is on the ratio itself. As far as the loss ratio, our expectation is that we made tremendous improvement over the last several years in our ability to manage loss costs both through very good improvements in the claims operations as well as in the more sophisticated underwriting techniques and segmented rates taking. We don’t expect anything that we’re doing to turn any of that negative. We expect to make continued improvements on the loss ratio side.

Paul Newsome

Analyst

Thank you. Congratulations on your retirement, and congratulations everybody on your new positions.

Matt Winter

Analyst

Thank you, Paul.

Operator

Operator

Thank you. Our next question comes from the line of Sarah DeWitt from JP Morgan. You question, please.

Sarah DeWitt

Analyst

Hi, good morning. Your ROE for 2017 of 13% is very impressive, given the elevated CAT this year. What do you view is the right ROE profile going forward, given more normalized CATs, and now you have tax reform.

Tom Wilson

Management

Sarah, thank you for the comment on it. Yes, 13% is a good number. It should be in the low teens. You can decide where in the low teens that will be. Obviously, it varies by year and by about two of it, but I think as you point out an important fact, which is our homeowners business, the underwriting income was down about $400 million this year because of those high CATs, which was – we’ve only had three years in the last 10, we spent about $3 billion. And so that had a big negative impact. And while we benefited, of course, from last level of frequency in auto insurance in the prior reserve releases that was a cost we had to overcome. It may or may not be during the future. I think the fact is with this balance we have between auto, home, investments, our life businesses and the other business we are starting, it should create overall, profitable growth and give us a good ROEs.

Sarah DeWitt

Analyst

Okay, great. Thanks. And then just on U.S. tax reform. I’m just a little confused by some of the comments. I guess how much of tax reform do you expect to drop to the bottom line? Because on the one hand, you say the future on filings will be impacted, but then on the other hand, you say that to be immaterial. So will that and to build that benefit drop to the bottom line?

Tom Wilson

Management

Well – first, there’s not really any specific number, right? Because you’re talking about a system where there’s all kinds of different components. So it’s not like it just goes through. Think of taxes as expenses if you want to think about it that way. And Matt talked about how we have were cutting expenses in some areas to invest in other things like marketing and distribution. Just think of this as another expense reduction. And that’s so some of it we can invest in marketing, some of it we can invest in margin. It really just depends. We’re trying to toggle between maximizing shareholder value between profit and growth. And clearly, we think that the best way to drive shareholder value in 2018 is by growing because we like where our returns are. So to accept some of it came through to the bottom line, that will be good for shareholders. We feel confident about our results, which is why we increased the dividend by 24%. I was actually kind of disappointed that none of the early stuff will regrow back to 24%. I’m like, "Hey, what happened to the dividend?" But – so we feel good about the business and the returns that will generate.

Sarah DeWitt

Analyst

.:

Operator

Operator

Thank you. Our next question comes from the line of Elyse Greenspan from Wells Fargo. Your question, please.

Elyse Greenspan

Analyst

Hi, good morning. My first question is on the underlying margin target. If we look at the difference between the old segmentation and the current segmentation, that was about a 70 basis point impact on 2017. So do you effectively – if we add that back then, is the 86% to 88% more or less in line with the target where you saw 2017 at the start of last year? And then combined with that, when you think about and you come to this 86% to 88% target, could you walk us through how you’re thinking about the deterioration that you could see in both the underlying loss ratio or the expense ratio as you came up with that holistic number?

Mario Rizzo

Management

So thanks, Elyse. This is Mario. So first, the 86% to 88% is a total Property-Liability number. It’s not unique to anyone of the businesses. I think when you look at it compared to the 87% to 89% over a year ago, it – we do expect improvement relative to the guidance we would have given you a year ago. Some of that is because of the continued profit improvement in some of the businesses that we’ve been working on profitability for the last several years. That would include Encompass and Esurance as well as our commercial business. So we factored that all in, and the outcome is the 86% to 88% that we gave you. And as Tom mentioned earlier on, we think at that level, with an outlook for accelerating growth, we can generate significant shareholder value operating the business at those levels.

Tom Wilson

Management

Let me just make a quick comment about the frequency. So remember, in 2016, frequency jumped way up. We were all surprised. We got on it early, and we went to written prices. Previously came way down in 2017. So we haven’t forgotten about that volatility when we’re doing our estimates.

Elyse Greenspan

Analyst

Okay, great. And then I know some of the questions that are all in the call did focus on the impact of tax reform and potentially on rate filings. But maybe this a little bit backwards-looking, but the level of rate that you guys took in the fourth quarter did go up a little bit even if you exclude the rate that you – x kind of a rate increase that you guys took in California. I had thought that we might see a little bit of a slowdown in the rate level. Was there anything specific to the Q4, and just how we should be thinking about the level of rate you guys see yourself taking in 2018?

Glenn Shapiro

Analyst

Elyse, this is Glenn. You’re right. It was heavily influenced by California, the higher rate in the fourth quarter. And that rate is effective now and in process. So we continue to look at our rates on a state-by-state basis. And going back to the question which you went into on taxes, that the – only the profit component is impacted by the tax changes. And we look on state-by-state basis. And we have indications in states. This will be good for customers. It helps mitigate the indications, but it doesn’t eliminate them. And we also factor in loss trend, which in and of itself is, every year, a larger factor than the tax change that we had.

Elyse Greenspan

Analyst

Okay. So you see yourself, I guess, similar commentary to last quarter, with a little adjustment for tax reform as more or less taking weight in line with trend?

Matt Winter

Analyst

Elyse, it’s Matt. Let me just add one thing. You made a comment about the deterioration in the margin that you saw in the fourth quarter. I would just encourage you to go back over the last however many years you’d like to, three, five, ten years. And I think what you’ll notice is that there is almost always historically an increase in the underlying loss ratio in the fourth quarter typically due to bad weather patterns that we see in fourth quarter and first quarter. And I think what you’ll find is that our actual performance this last quarter from both an underlying loss ratio and underlying combined ratio was actually quite good. So we don’t look at that as a deterioration in our underlying margin, we look at that as normal seasonality and volatility in that area. In the expense component you also referred to, you’ll also see that following really good years, you will see a spike-up in the expense ratio in the fourth quarter, and that’s typically due to our true-ups of our agent bonus plans and our employee incentive compensation plans. So that tends to be somewhat volatile. It’s not a deterioration in our expense efficiency in the business, it’s just reflecting a true-up in some things as a result of having a good year. So I would, if I were you, look at fourth quarter as a negative. In any way, we view it as a strong quarter with good strong fundamentals in both areas.

Elyse Greenspan

Analyst

Okay. Than you very much. I appreciate the color.

Operator

Operator

Thank you. Our next question comes from the line of Yaron Kinar from Goldman Sachs. Your question, please.

Yaron Kinar

Analyst

Good morning everybody. Sorry to beat a dead horse here, but I want to go back to the guidance for the underlying combined ratio. So if we take the midpoint of that guidance, it’s about 200 basis points higher than the total results for 2017. And if I understand the comments that you made on the call correctly, really a lot of the acceleration of expense initiatives would be offset by improved productivity. Some of the loss ratio increases could be offset by some of the loss control that you’ve put in the last couple of years. So what would drive that 200 basis point increase? Is it basically frequency?

Tom Wilson

Management

Well, first, let’s make sure we get everyone there. So if there’s still questions out here, we feel very comfortable we can be in the 86% to 88%. We’ve picked a range that we feel is reasonable, one that we can live with then. We don’t necessarily pick it just by the midpoint. So that’s where want to be. We just said we want to be in that range. If you look at frequency last year, it was down 4% to 5%, depending on where you want to look at it. If you look at where were in 2015, you can get the same part of that. And so that translates directly almost – percentage into – it’s probably about – I guess, it’s – about 75% of it shows up in the combined ratio. So you can get year-to-year swing on frequency. Just bad weather, people getting more actions, the whole with an increased miles driven, the new cell phones, what was in 2015, we know that they happened everywhere around the country. We know other people were impacted by it as well. And so I don’t think anybody can really do attribution on exactly why it happened. So I would just say that it’s normal volatility in there. But I think the broader message is we feel really good about where our profitability is right now, and we think the right way to drive shareholder value is through growth. And we think – so you won’t see as many price increases that’s come up next year because at these kind of margins, it’s a very high return on required capital for us. And we can drive a lot of shareholder value by growing our business here. You’re starting to see that in the – particularly in the Allstate…

Yaron Kinar

Analyst

Okay, that’s helpful. And if I could ask one more question about tax reform and the impact on the profit provision component of rate filings. So if I understand correctly, ultimately, in most cases, you actually file for a rate increase that is lower than the profit provision. Is that true? And if so, wouldn’t it mean that tax reform ultimately would have very little impact on the actual ability to push forward rate increases if it were necessary?

Tom Wilson

Management

I’m not sure I was with you on file for rate increase lower than the profit provision. What do you mean by that?

Yaron Kinar

Analyst

So I think in most cases, you have an indicated rate that is dependent on the profit provision.

Tom Wilson

Management

I understand what you’re saying. So first, it’s just that we operate in 50 states, and each of those states has its own regulatory environment. There was a good report done, I think, earlier this week or last week on which states are in which category. And so some are very restrictive and really look tough, hardheaded. Others, it’s sort of an open market and you go to compete. In those ones that are very restrictive, you have indications of rates. And sometimes, you file for the whole indication. Sometimes, you get less than that because you’re in a negotiation with the regulator as to what to do. So I would say, you’re correct, and that it is a – it’s more complex than, "Oh, I’m going to take your underwriting margin." Time has changed in tax rate and say, "That’s what happens to your premium." Much more complex than that. It’s what we want to take, what the competitive situation is, where the regulatory environment is, where loss costs are, what trends are. It’s a complicated little piece. We have 300 different companies and state combinations. And the bottom line is, we feel okay about where we’re at. We think, with this tax law, it gives us an opportunity to invest in growth. We think that’s really good for our shareholders. And so we’re excited about this, not concerned about it.

Yaron Kinar

Analyst

Thank you very much for the color.

Operator

Operator

Thank you. Your next question comes from Bob Glasspiegel from Janney. Your question please.

Bob Glasspiegel

Analyst

Good morning. And Matt Congratulations on your retirement. A quick question on looking back to 2017, if we could just have one more look at sort of your underlying combined ratio versus target, which came in a couple points better. It sounds like, in your answer to Yaron’s question, frequency was a big surprise, but what else sort of surprised you about the year relative to where you were setting it up?

Matt Winter

Analyst

Thanks Bob, it’s Matt. Well, we’ve had frequency surprise us when it’s been positive, had frequency surprise us when it’s been negative. The frequency improvement was due this year to a lot of the things that are external and some things that are internal. So externally, the industry has experienced a decline in frequency. And we look at it with the same level of rigor that we looked at it when it went up. So it’s consistent across risk segments. It’s consistent geographically across rating plans, across customer tenure and accident types. So both quality and tenure of the customers appears to not be driving that. But when we reacted to the frequency spike at the end of 2014, 2015 and early part of 2016, you recall that we took segmented rate. And because we took segmented rate, we impacted the riskier sections and segments of our book more than others. That increased defection rates of those underperforming segments. We did drive lower levels of new business that actually reduced the new business penalty. And at the same time, we improved the rate adequacy of all the business that we drove. So it’s the combination of the decline externally and some of the actions we took internally that really improved our frequency results. And you see that – if you look at fast track, you can see us following industry better than industry trends. So we’ve been at least 0.5 lower than the industry for PD frequency in each of the last quarters, the last four quarters. So we’re not seeing anything dramatically different than the rest of the industry, but I think we are benefiting a little better than everybody else from it. We also, in addition to frequency, remember that there was a whole lot of good work done in the claims organization to manage severity costs and loss costs through some of the work that they did with QuickFoto Claim, enhance discipline and diligence around bodily injury requiring enhanced documentation. And things like that and the result of all of that work has resulted in an improvement in our overall underlying combined ratio. And we see nothing to indicate that, that should be different for us going forward other than normal volatility that’s environmental. But internally, the same stuff that’s worked for us in the past should work for us going forward.

John Griek

Management

Jonathan we’ll take one more question.

Operator

Operator

Certainly. final question comes from the line of Joshua Shanker from Deutsche Bank. Your question please.

Joshua Shanker

Analyst

Yes. Thank your for fitting me on. I appreciate it. I just want to clarify, on Elyse’s question, the 86% to 88% guidance compares to an 84.9% in 2017 or an 856.% in 2017?

Mario Rizzo

Management

Josh this is Mario. The comparable number would have been the 84.9%. That’s on the same basis that the 87% to 89% was established. The 86% to 88% is based on the new segments.

Joshua Shanker

Analyst

And I guess, tangentially, can you tell us the difference in customer acquisition spend between 4Q 2017 and 4Q 2016, maybe that will help inform us about how much you’re willing to spend on acquiring new business in 2018.

Tom Wilson

Management

Well, we don’t break – we don’t disclose customer acquisition cost per policy. We obviously track it and use it. I mean, we just talk about marketing expenses. So in the fourth quarter expenses were up a little bit in part because of the foundation and the agency Matt talked about and it’s probably even if you across the agency comp pressed here is probably about 7.0 point, something like that. And so we wouldn’t expect that to continue at that level. That said, we are going to increase marketing in 2018 when we reposition our brand. I feel like our advertising needs to be refreshed a little bit. And so we’re working on that for both the Allstate and Esurance brands. When we do that, we will invest in more marketing. What I can tell you, Josh, is that it’s all economics. So we don’t spend money to drive to drive growth to lose money. We will accept a higher loss ratio on some new business until it ages out. So we can end up running a combined ratio loss business for our first year in both businesses, both Allstate and Esurance. But we don’t – it’s all economic. We’re all going to get quick returns on it. So the – I think the point on sort of where are you, we were down a lot in frequency in 2017. We’d like to think this is a new level, and that our pricing that we’ve put in place 2015 and 2016 which reflected higher frequency, was no longer necessary. And if that’s the case, we’re going to offer our customers a better deal. We can capture margin and we can grow which is our shareholder value. But the fact of the matter is, you don’t know. And so I think the message we would like you to take away from 86% to 88% is that we feel good about the business. We feel good about the profitability of the business. We have good control over the profitability of the business to react to different things that happen in the marketplace. And the best thing to do is to keep profitability in that range and grow the business as opposed to drive the profitability lower. Obviously, you could – we could have an alternative plan, which will be to driver the underlying combined ratio down further. We do not think that’s the right way to interact shareholder value and the company. We think we’ve gotten ourselves through the dramatic increase in frequency in 2015 and 2016 and it’s time to grow again. So let me just close by, we had – we talked and believe this is great operating results. We’re positioned for growth. We have a 24% increase in the dividend and shareholders continue to get repurchased cash as well, which positions us in a positive light. And we have a bright future. So thanks very much. Have a great quarter.

Operator

Operator

Thank you, ladies and gentlemen, for participation in today’s conference. This does conclude the program. You may now disconnect.