Well, let me give you a sense for what it is we're doing and how we compete and you, of course, Charlie, I know you've seen the numbers and you can tell where it's come from and that sort of stuff. Let me give you a really a tale of maybe two markets to give you a sense for how our multi-faceted strategy works overtime. And I'll use Florida, which of course we spike out and had a large decrease. And then I'll come and talk to you for a few minutes about New Jersey. And you'll see each market is different, obviously you need a balance of tools to enable you to compete. But in Florida, of course, our new business is way up last year. We had a great new business year last year. Our total items in force are still headed up, although that's because of the work we did last year. And our new business is way off this year as you can see from the tables in the press release. Competitive situation there is pretty tough. Both State Farm and GEICO have taken a couple of decreases this year, we took a small increase in November of last year. So, that's slightly lower the amount of new business we get from them. It's also made us a little less competitive for that business we compete, all compete for that comes from the small carriers. But if you look at our overall pricing position, we still feel very good about where we are in the high lifetime value customers. It's more in the middle of the range in terms of the risk profile and retention profile, customers where, we're not as competitive. So we feel good still about the high lifetime value customers. At the same time, we have a challenge of our catastrophe management efforts going on down there. We are offering customers coverage with Royal Palm so that we can protect our relationship with them. But I think the thing that gets -- and that's working pretty well. The thing sometimes people don't focus on, it takes a long time to do that. And so, our agencies are spending time writing policies to a new company and it's not as efficient as we do it and you've got to talk to the customers. So that takes aging capacity offline as you're trying to do that. And at the same time, that whole market's kind of in a meltdown right now and the only person you can sell through is citizens. So we're not writing much new business down there and in fact no new business hardly and that gives you less opportunity to capture the cross line sales on the auto business. So, that's kind of the situation. So, you say okay, what are you doing about it? We're getting ready to launch Your Choice auto down in Florida. We've had some issues with the Department of Insurance on getting that approved. It is approved. We’ll be launching, I believe, its next week, I know it's this month sometime. And we're, of course, always looking at our pricing. But we still feel pretty good about where we are in high lifetime value. We're going to up our marketing spend around the your choice auto stuff, push on differentiation on prices. We do sell something different than other people. And the policy transfers will start declining here. So, we expect some of that capacity to come back online. And so that's kind of where we are in Florida and that would be how I would describe that situation from sort of the competitive situation. If you go to New Jersey, you remember it was in late ‘04 that GEICO came into that market. Our business dropped a little bit because, in fact, a new business dropped a lot in New Jersey because we weren't willing to chase where they were in pricing. Our new business in New Jersey is way up and we launched a new pricing plan last year and we also introduced Your Choice auto in New Jersey last year. And now, the competitive situation, still pretty competitive there, you know 21st Century came into that market. We don't quite understand their pricing. They recently took a small increase. So, we're trying to -- but they still don't seem well-priced to us in some particular categories. GEICO of course is very aggressive. Their loss ratio in New Jersey is higher than it is in other parts of the country. I don't know what they'll do with pricing. There's rumors out they might lower, they might raise, we'll have to see. They've been moving it around. Travelers recently took some rate increases. We took a small increase on one block of our business already this year. But despite all that situation, our business is still growing quite rapidly on a new business front. Same pricing situation, I would say, we're really well-priced on the high lifetime value customers. With that changes there, we're not as well priced in the slightly higher risk, not that I am talking about the highest risk kind of slight. On the marketing side, of course, you all, some of you anyway would spend time on the east coast there and you can't drive down the turnpike out there without seeing about, it seems like probably every other bill hoards insurance. And we spent a lot of time getting our marketing going, tying it together, shifting our mix around. We did change our comp plans there with agencies to try to drive value. And from a PML standpoint, we've been adding higher deductibles there, not really much noise around that. But here, we have an expanded market solution. So we're not writing a whole lot of new business under the Allstate brand. But we're able to offer customers, homeowners from other people and capture that auto sale. So, that's a little different than Florida. And we're getting ready to launch a new version of Your Choice auto in New Jersey. So we're feeling good about New Jersey. So I think when you kind of look at those markets. The point I'm really trying to make Charlie is, every market's different, but you got to have sophisticated pricing, you got to have great marketing. We think differentiated products makes you different, we think you can leverage at local presence. So you compete and having all of those levers helps you move. That doesn't mean we can guarantee that every quarter the number's not going to bounce around a little bit. So we look at really the items in force and say are we growing items in force? Obviously, new business is a trend and indicator. But that's something you react to with your levers as opposed to changing your strategy. Is that helpful?