Thomas M. Prescott
Analyst · Morgan Stanley
Sure, a couple of things. First, I think we've -- first of all, this is very important and it's strategic for us. It is different because in Asia Pacific, we had a going business with 50 employees and significant volume. In fact, their volume was growing faster than any other finite geography in the country. And then we also gave -- and it was -- so that was meaningful volume and it was growing 40% a year, something more than that, we -- 30% to 40%. We actually were giving that distributor 50% discount to do all of the clinical education, training, support, promotion, consumer, everything. And so we got all that volume, actually increased that volume overnight -- increased that volume, but overnight, doubled the revenue per case coming in. We would have the same scenario with this, I'll call it a steady process, that we're going at in Europe, where we've rethought -- with our distribution partner that had a very large geography in many countries, seems that our -- the distribution partner's focus was on a number of other countries and geographies, the Middle East, Turkey, Russia and not as much on former Eastern European countries, the Nordic countries, et cetera, where we had either presence close to being direct or directly adjacent to where we had meaningful mass. The idea was that rather than acquisition, we would just bring those back. We would invest in those geographies in a thoughtful, organized way. And that's what's happening. But instead of bringing in a going business, we're bringing in geography, and in a few cases, very small volumes. In the short term, we'll pivot to put small level of incremental resources, leaning on our adjacent country sales forces and management teams. And over time, we'll start slowly to build some direct teams in those -- in the more important country geographies. But it's much more of a long-term complement to the excellent growth we're seeing in Europe and EMEA. And over time, it'll be able to leverage the critical mass we've already got building into these countries in northern and southern and former Eastern Europe. Again, very different story, very important to us, but won't be meaningful in revenue terms in the near term.