Sure. Thanks, Ashley. Yes, a lot there. So let me start with newness and the cadence. Look, I think we're just overall very pleased with our Q1 performance, particularly in the U.S., right? I think overall coming in higher than our sales guidance and then that 6.2% growth in the U.S. I think as we went through the quarter, we saw momentum build and for us, builds nicely coming into Q2. That brings summer season, and it's certainly a period where we shine across the four brands. We did see some -- a little bit of impact from weather on some of the categories like swim, the Easter changes. But I would say, overall, very happy. And within that, and kind of maybe segueing a little bit into active customers, I think just really happy with overall growth in active customers, but just seeing real strength across the brands. And we're seeing that growth, I would say, in all channels, direct-to-consumer, in our stores and what we're doing in marketplaces. We continue to see that over 30% of the customers coming into the Princess Polly store in L.A. are new to the brand. And now 6 months in, we are also seeing that store have a halo effect on our online sales within that region. And so kind of that virtuous model is kind of really helping itself, the online and stores. And we are also continuing to see the 95% of the customers are -- over 95% of the customers on these marketplace channels are new to particularly Petal & Pup, which is doing so well in these channels. So really great to see them all working so well, I think reinforcing that the strategy we've, the models that we have, these brands are working. They're working well and I think all underpinned by the test-and-repeat model that we have. As we think about engagement, I think, look, all of the brands are working really hard across all of the marketing channels. And I think doing that really in conjunction with feeling really good about the inventory that they have, the newness that they brought in during the quarter turned into quickly bestsellers. And we are able to kind of repeat that product, replenish into those products, which is really core to this model, right? It's not just about testing new styles. It's finding new styles that become best winners and you can kind of replenish into. So I would say, overall, the brands are feeling good about where they are. Still feeling like there's lots of opportunity as we think about this overall market that we have, and they're just -- they're getting after it.