Norm Ellis
Analyst · Dougherty & Company. Your line is open
Thank you, Ned, and hello to everyone on the call today. At a high level, we had solid repeat business in Q1 from core customers. On the TAM side from Ashley Furniture, CH Robinson, Knight, Meijer, Swift, Walmart and other. On the VMS side, from Audi, Bridgestone, Caterpillar, Ford, General Mills, Nestle, P&G, Toyota, U.S. Postal Service, Walgreens and others there as well. We also want initial orders from new customers with strong enterprise potential, including a leading global supplier to the oil and gas industry, one of the world’s most prominent power management companies, one of the largest privately-held Ag businesses in the US, a leading packaged food producer and a leading global manufacturer of engineered polymers. Our general partners also continued to make important contributions to our revenue, with sales to end users across a diverse range of industries, including automotive, food and beverage, grocery, healthcare, home products and mass retail. I want to go in a little more detail on our progress in Q1 with a few customers in particular. First, Toyota, both Toyota Motor Manufacturing North America, an end user of our system and Toyota Industrial Equipment, our channel partner, which is the North American arm of the world’s largest forklift OEM. Toyota Motor Manufacturing supply chip automotive production complex in Kentucky had been a customer of ours since 2002. They’ve also been an advocate for audio systems internally in their organization, which has led to additional Toyota automotive plants choosing to deploy our VMS solutions including one in the first quarter of 2015. Toyota Industrial Equipment and I.D. Systems formally announced our strategic partnership at ProMat 2015, the material handling industry’s largest trade event. We are private labelling the VAC4, our fourth generation VMS hardware unit under the Toyota T-Matics Command brand and providing system hosting and implementation support for Toyota’s end users. Toyota will be reselling our solution to its distributor network of approximately 270 dealer branches across North America. A couple of important notes on this program. I.D. Systems has done a lot of work on our backend systems to integrate with Toyota’s dealer portal, including a seamless single login mechanism and a highly automated system configuration and coding tool. We are ready to support both factory installations and after-market system deployments at end user sites. Our channel sales and support team is also continuing to tour the country, conducting sales training with Toyota dealerships. Toyota’s engineering team has integrated our system into its forklift production process, so our VMS can be ordered as an option on trucks coming out of their factory. We support this effort with custom vehicle hardware cabling and packaging as well as Toyota-branded product labelling and software. Although Toyota has enabled VMS installation as a factory option and formally launched its dealer program, they have actually not yet fully implemented to their internal systems to support after-market VMS deployments. So, while we have started to receive factory fit orders, we have not yet begun to see orders for after-market implementations. We look for much greater contributions to our revenue from Toyota in the second half of 2015. We are also working to introduce our new service contract oriented model in VAC4 product to other forklift OEMs, including our long-time partner, the Raymond Corporation, which is actually a subsidiary of Toyota. Raymond has invested considerable resources into selling earlier generations of our VMS solution to end users like the Home Depot, Big Lots, Ross Stores, SuperValu and many others. So, introducing their organization to our new go-to market approach has many complexities and requires considerable effort. In addition to expecting an increase in recurring revenue through the Raymond channel in 2015, we are also engaged in products that we hope will embed our intellectual property and software even deeper in the Raymond’s industrial trucks at the factory level. A couple of notable end user customers also occupied a significant amount of time and energy in the first quarter of 2015, specifically General Motors and United Airlines. At GM, we have completed a significant pilot deployment of our VMS solutions. Provided them with very unique required deliverables and introduced our unique analytics data platform for analyzing material handling asset activity. GM has a complex organization with many stakeholders and the extent to which they will follow peer automotive makers like Ford and Toyota and rolling out our VMS remains to be seen, but we have gone a great lengths to exceed this important enterprise customer’s expectations. United Airlines, for whom -- with whom we’re implementing our initial system at Newark Liberty Airport has ambitious agenda for applying our technology. They want to track and manage many types of equipment unique to the airport environment, including auxiliary power units or APUs that provide power to park aircraft and the jet bridges that bring passengers to the aircraft door. To support United’s objectives, we have spent a considerable amount of time on flight, surveying equipment and developing solutions for these applications. We believe this investment of our resource will pay off in the long run as we expand our airport fleet management -- vehicle management solutions not just with United but also with other airlines and ground equipment companies operating at airports around the world. As Ken mentioned, we also made a significant effort in Q1 to introduce our improved I.D. Systems 2.0 processes to many existing customers such as BWAY, Sonoco and Knight Transportation to new a few. At Knight, for example, we have impressed senior management and solidified our competitive position to improve product quality and introduction of our new VeriWise GSM-D300 dry van management system. This solution incorporating on newly patented cargo sensor gives Knight unprecedented visibility of the time it takes customers to load their trailers, which enables Knight to prioritize the most efficient customers and increase trailer utilization providing tremendous value to their business. Another observation Ken made that I want to elaborate a bit more on is the cost cutting initiatives we are undertaking. We are making design requirements to our VAC4 VMS product that will cut unit costs by at least 14% on top of the 50% cost reduction this product already represents compared to earlier generations of our VMS hardware. We have also reduced the cost of the product after the popular VMS option we used to measure lift truck productivity by over 60%. On the TAM side of our business, we are also achieving cost reductions from procuring product components such as battery packs more effectively to contracting better rates for cellular and satellite data communication services. Impacting our entire business, we have also implemented new processes that have reduced our average travel cost on a per trip basis and we have negotiated new freight rate that will save us approximately 3.5% on our shipping costs. I will conclude my remarks with the couple of other notable highlights from the first quarter of 2015. First, our power fleet VMS solution earned a 2014 M2M Evolution Internet of Things Excellence award from TMC and Crossfire Media, which honors innovative products that collect and analyze machine data to drive better business decisions. Second, the U.S. Patent and Trademark Office allowed our application for a patent on an advanced cargo sensing system for dry van trailers and intermodal containers. As illustrated in the Knight example I gave, we think this addition to our patent portfolio will greatly enhance our competitive advantages in the dry van intermodal container segments of our TAM business. We have tremendous opportunities in front of us. I’m very excited to be able to have a leadership role in the next phase of I.D Systems’ growth. I’ll look forward to reporting you further on our progress in the future. Let me now turn the call back over to Ken to open the Q&A. Ken?