Thank you, Mariano. Good morning, everyone.
Let's start on Page 4 with a brief analysis on the rains in Mato Grosso do Sul. As seen on the chart, weather in our cluster in Mato Grosso do Sul continues to be dry. As a matter of fact, registered rains during the 9-month period of 2019 were 43% below the 10-year average and 38% below same period of last year. Furthermore, during the third quarter of 2019, rains were 67% lower than the 10-year average, allowing us to accelerate the pace of crushing, as it can be seen in the following slides.
During the third quarter of 2019, a total of 3.7 million tons of sugarcane have been crushed, 11% higher than the third quarter of 2018. This is fully explained by the 25% increase in effective milling days, consequence of dry weather. In the table, it is also possible to see that milling per day went down from 52,000 to 46,000 tons. Indeed, dry weather and the frost have negatively impacted cane development. As a way to secure cane availability for the inter-harvest period, we have decided to strategically reduce milling per hour.
Please turn now to Page 6, where I would like to walk you through our agricultural productivity. Dry weather during the 9 months period of 2019 resulted in a 16% reduction in sugarcane yield. At the same time, TRS during the quarter remained unchanged, totaling 143 kilograms per ton. Dry weather should have resulted in a higher TRS content. However, the frost forced us to crush young cane, explaining the TRS level. The combination of these 2 effects resulted in TRS production per hectare of 9.7 tons, 16.6% lower year-over-year. This, as we shall see, translated into higher agricultural costs.
Let's move ahead to Slide 7, where I would like to discuss our production mix. As you can see on the top left chart, during the third quarter of 2019, anhydrous and hydrous ethanol in Mato Grosso do Sul traded at an average price of $0.153 and $0.143 per pound sugar equivalent, 31.7% and 23.2% premium to sugar, respectively. In this context and leveraging from one of our competitive advantages, most of our TRS production during the first 9 months of 2019 was diverted towards ethanol. Indeed, 83% of the extracted sugarcane juice went to ethanol and only 17% for sugar. I would like to insist that this is -- high degree in flexibility constitutes one of our most important competitive advantages since it allow us to make a more efficient use of our fixed assets. As a result of this strategy, ethanol accounted for 74.5% of the total EBITDA generation in our Sugar, Ethanol and Energy business during the first 9 months of 2019, while sugar accounted for only 12.1%.
Let's please turn to Slide 8, where I would like to discuss quarterly sales. As you can see on the top left chart, ethanol sales volumes increased by 13.7% compared to the same period of last year. As mentioned, this responds to our strategic decision to maximize ethanol production to profit from higher relative prices. Average selling prices during the quarter increased by 8.2%, reaching $0.145 per pound. All in all, net sales reached $81.5 million, marking a 26.4% increase compared to the third quarter of 2018.
In the case of energy, selling volumes reached 339,000 megawatt hour, marking a 22.1% increase explained by the large bagasse availability as a result of higher inventories carried from the fourth quarter of 2018, our decision of burning wood chips from the beginning of the year, coupled with higher crushing activities which resulted in higher bagasse availability. Average selling prices measured in U.S. dollars were $54 per megawatt hour, marking a 23.6% decrease compared to the same period of last year. Overall, net sales decreased 6.6% compared to the third quarter of 2018, reaching $18.4 million. Sugar sales volumes during the quarter were 104,000 tons, 34.1% lower than the third quarter of 2018. Average net selling prices reached $0.116 per pound, 7.4% higher compared to the third quarter of 2018. As a result, net sales reached $29.9 million, 30.4% lower compared to the third quarter of 2018.
Next, move to Slide 9, where I would like to explain our production costs. As shown on the bottom graph, total production costs, excluding depreciation and the impact of the adoption of IFRS 16, for the 9-month period of 2019 reached $0.059 per pound, 6.6% lower year-over-year. Industrial costs were reduced by 21.4% as a result of higher crushing volumes, enhanced industrial efficiencies and the depreciation of the real. At the same time, these positive effects were partially offset by the 6.2% higher agricultural costs driven by higher harvested area due to lower yields.
Finally, to conclude with the Sugar, Ethanol and Energy business, please turn to Slide 10, where I would like to discuss financial performance. Adjusted EBITDA for the first 9 months of the year totaled $197.9 million, marking a 2.6% increase compared to the first 9 months of 2018. The main drivers for the increase were lower production costs coupled with higher unrealized changes in fair value of the biological assets, partially offset by the mark-to-market effects of our derivative hedge positions.
To strictly focus on the operational performance of the business, it's more accurate to subtract these nonoperating results. Once adjusted, total EBITDA for the first 9 months of 2019 reached $181.6 million, 15.3% higher compared to the same period of last year. Higher operational margins were mainly driven by lower production costs and the maximization of ethanol production, as previously explained.
I would now like to move on to the Farming business. Please direct your attention to Slide 12.
At the end of the third quarter of 2019, Adecoagro began its planting activities for the 2019/'20 harvest year. We expect to plant 239,000 hectares, 4.1% higher than the previous harvest season. This increase is expected to come primarily from a greater leased area, partially offset by a 2.1% decrease in owned land as a result of the sale of Alto Alegre farm during the first quarter of 2019. As of the end of October of 2019, a total of 79,200 hectares or 33.4% of the target area has been seeded. We expect to continue planting rice until mid-November and corn and soybean until early January. The wheat crop has developed as expected, and we are preparing for the start of harvest.
Let's move to Page 13, where I would like to walk you through the financial performance of our Farming and Land Transformation business. Year-to-date, adjusted EBITDA in the Farming and Land Transformation business reached $55.8 million, $44.6 million or 44.5% lower year-over-year. Lower financial performance is primarily explained by the $26.9 million lower results generated from farm sales coupled with lower commodity prices.
For the Crops business, we generated an adjusted EBITDA of $17.9 million during the first 9 months of 2019, 51.7% or $19.1 million lower compared to the same period of last year. This decrease is mainly explained by the combination of lower commodity prices coupled with lower results from the mark to market of our commodity hedge position. These results were partially offset by higher yields and lower production costs measured in U.S. dollars. In the case of Rice business, adjusted EBITDA reached $17.6 million during the 9-month period, 17.2% lower year-over-year. This was mainly explained by lower rice sales as a result of shipment delays that were finally registered in October 3.
Regarding our Dairy business, higher production and selling volume, coupled with higher average selling prices, were responsible for the increase in financial performance. At the same time, higher selling volumes were driven by the 19.9% increase in our average cow herd as we continue populating our third free-stall facility.
Lastly, during the first 9 months of 2019, the company completed the sale of Alto Alegre farm, resulting in an adjusted EBITDA of $9.4 million compared to the results generated by the sale of Rio de Janeiro and Conquista farms during the first 9 months of 2018. It represents a 74.1% decrease.
Let's now turn to Page 15, which shows the evolution of Adecoagro's consolidated operational and financial performance.
As shown on the top left chart, net sales in the first 9 months of 2019 reached $596 million, 7% higher year-over-year. This is mainly explained by the combination of higher sales in the crop and Dairy businesses as a result of higher selling volumes coupled with higher selling milk prices, partially offset by the combined effect of lower sugar selling volumes coupled with lower sugar, ethanol and crop prices measured in dollars.
Adjusted EBITDA totaled $239 million during the first 9 months of 2019, 14.3% lower compared to the same period of last year. As previously explained, positive results in our Dairy and Sugar, Ethanol and Energy businesses were fully offset by the financial performance of our Rice, Crops and Land Transformation businesses.
To conclude, please turn to Slide 16 to take a look at our net debt position. As you may see in the left chart, our gross indebtedness as of September 30, 2019, stands at $899 million, while net debt stands at $753 million, 3% or $22 million lower compared to the previous quarter. This evidenced the beginning of a positive free cash flow cycle, as most of the investments related to our 5-year growth plan have already been deployed and we are consolidating and ramping up the operations. Net debt ratio reached 2.74x, 8% (sic) [ 8% lower ] compared to the previous quarter. We consider our balance sheet to be in a good position considering not only the adequate debt level but also its long-term tenor. At the same time, we expect the ratio to decrease as we enter the second semester due to the combined effect of lower working capital requirements and higher EBITDA generation.
At the same time, liquidity ratio, which is calculated as cash and equivalents plus marketable inventories, divided by short-term debt, reached 1.4x in the third quarter of 2019. Any value above 1x points to full capacity of the company to repay short-term debt with cash balance and marketable inventories without raising external capital.
Thank you very much for your time. We are now open to questions.