Max Levchin
Analyst · Seaport Research
Yes. And just to give you some flavor of the things we do internally, some of these will sound very unglamorous, but given our scale and our attention to numerical detail, I assure you these are very meaningful. So every pixel in the app is, at any given time, being A/B tested by which I mean A, B, C, D, E, F, like multi-legged, extremely high-density multi-variant testing. And the outcome of that is, we just shave down the friction. So if you -- it's not super easy to replicate because we're fairly good at keeping our cohort separate. But if you got enough people together and they open their app and none of them had the Card, they would see a slightly different experience in very several ways. And in some number of weeks or days, we will know which one of them is most compelling when someone signs up for the Card. But not just signs up for the Card, actually uses the Card and sticks to it and becomes a no more compelling or no less compelling credit risk. And so there's a lot of downstream effects of any form of internal product change that we have to contend with, like we can't just say, oh, go do that. It's not like you got a loan, everybody gets loan. Like you got a loan and then we have to make sure that the loan you got actually got paid off. And it was a good idea to give you the Card based on whatever you in this thought experiment is. And so there's an incredible number of just optimization that happens on our own surfaces. And every time we think we've hit plateau, we find that there's another single or double-digit percentage gain to be had, and we're very far from running out of ideas. To give you a totally different flavor of what we might do at some point, there's painful little going on in store for any of the BNPL players, and we think we're the best. We think we're the farthest ahead in terms of how to use our product inside of a physical retail, but boy, we have some really interesting ideas, and we're getting them as quickly as we can. And so that's another reason to use our Card. As much as we love our online e-commerce domination, we definitely want the remaining 80% of commerce or 75% of commerce, whatever it is. And so there's just a lot to do with the product. I'll end where Michael started, it is not a matter of external marketing, it's a matter of just making sure the product is as accessible as easy to understand. We have a running tally of every possible declination when the Card does not approve a transaction. And every day, someone's job is to ask the question, was this decline intelligent as and this was a bad credit decision, the consumer should not have been approved? Or is it a mistake of the user, a mistake of a firm, mistake of our underwriting engine, et cetera, et cetera. And so all of that is an enormous volume of work. It can move as quickly as my agents can code it, but it still has to be tested in the real world and validated and made significance. And there's very little doubt in my mind that we will not run out of things to do there for years.