Jennifer Foyle
Analyst · JPMorgan.
Sure, absolutely. We've been really rationalizing this brand, as Mike mentioned, too, closing some stores. We've got out of some businesses that were not profitable. We've been focused on the bottom line. And certainly, we're delivering there. So proud of the margins we've been delivering in American Eagle. And look, we've seen improvements in women's, really exciting improvements from a comp trend into Q1, a significant shift. And so we're really leaning in there in that category. And in men's, did see some softness. I think we could be a little bit more aggressive in some of the newer categories, and we've tested those categories in Q1. So you'll see as we head into the back half of this quarter because we launched back-to-school around June 30. So we'll have some new ideas that we were able to react to in men. So Jay mentioned 24/7, that active line is incredible. I just saw all the creative for it. Some of the innovation there and the excitement around that. I think our customer is going to be very excited and delighted as we, like I said, head into back-to-school. Also 77, it's a small test, albeit, but these jeans are not cheap. There are premier price points -- premium price points. And we like what we're seeing early on. And definitely, that would entertain an older customer. So pretty excited about some new ideas on that side of town, too. So we've got opportunity in these new categories to really go after them as we get more momentum in the business. And then Aerie, the back-to-school is incredible. I just -- it gets better with AE's brand. That's all I can say. Just to remind you, Aerie since 2019 has grown 129%, and I believe that's better than any near-end competitors. So this team just is an engine, and we have so much opportunity in front of us, and we're going to keep on looking for our golden nuggets and driving it. I will say all the teams reacted to the business early, we saw nice momentum coming out of the quarter in April. As a reminder, Easter, when we saw that shift, and we got into Easter, the momentum happened. I'm here as the optimist. We haven't hit Memorial Day. Our stores business really performed nicely as Michael mentioned, in Q1. So when these kids get out to school, I'm hoping they like what they see.