Greetings, and welcome to the American Eagle Outfitters Fourth Quarter 2021 Earnings Conference Call. [Operator Instructions] As a reminder, this conference is being recorded. I would now like to turn this conference over to your host, Ms. Judy Meehan. Thank you, ma'am. You may begin your presentation.

Good afternoon, everyone. Joining me today for our prepared remarks are Jay Schottenstein, Executive Chairman and Chief Executive Officer; Jen Foyle, President, Executive Creative Director for AE and Aerie; Michael Rempell, Chief Operating Officer; and Mike Mathias, Chief Financial Officer. Before we begin today's call, I need to remind you that we will make certain forward-looking statements. These statements are based upon information that represents the company's current expectations or beliefs. The results actually realized may differ materially based on risk factors included in our SEC filings. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Also, please note that during this call and in the accompanying press release, certain financial metrics are presented on both a GAAP and non-GAAP adjusted basis. Reconciliations of adjusted results to the GAAP results are available in the tables attached to the earnings release, which is posted on our corporate website at www.aeo-inc.com in the Investor Relations section. Here, you can also find the fourth quarter investor presentation. And now I'll turn the call over to Jay.

Good afternoon, and thanks for joining us today. 2021 was a remarkable year, well exceeding our expectations. I'm incredibly grateful to our associates who worked tirelessly through the year's macro challenges to deliver outstanding results. In 2021, we had a number of significant milestones, including crossing $5 billion of revenue for the first time ever. Annual revenue has increased $1.3 billion or 33% from 2020. Additionally, compared to pre-pandemic 2019, revenue grew 16%. And we achieved significant margin expansion and profit flow-through. We saw greater consistency across the business and growth across brands, channels and geographic regions. This was a terrific result and reflects a financially strong, agile, customer-focused and efficient organization, fueled by strong demand for our brands, improved product margin and cost efficiencies. We achieved adjusted operating income of $603 million. This included additional freight costs related to factory closures due to COVID, which hit largely in the fourth quarter. Despite these pressures, 2021 was our best profit results since 2007. Without additional freight costs, profits would have hit an all-time high. Momentum and strong demand continued in the fourth quarter, driving record revenue of $1.5 billion. As I mentioned, profit flow-through was constrained by elevated freight costs. I'm proud of these results, particularly in light of the supply chain challenges that hit the retail industry. With momentum across our business and key strategies working, we exceeded our 2023 financial targets, which were communicated back in January of last year. We now have our eyes set on a new target of $800 million in operating profit, including $5.8 billion in revenue and a 13.5% operating margin. Our real power, real growth plan is delivering structural improvements to our business that is enabling us to fuel growth with greater agility and focus. Starting with Aerie. Once again, we posted…

Thanks, Jay, and good afternoon, everyone. It's been a truly sensational year for AEO. Our leading brand, Aerie and AE, continue to be a favorite with our consumers. This year, we saw a significant gain in active customers, reaching our highest level ever, and we are winning more wallet share. For the year, Aerie reached $1.4 billion in revenue, up 39% to 2020, adding over $500 million since 2019. We saw strong profit flow-through with annual operating profit over $200 million and margins in the mid-teens. Aerie's fourth quarter revenue marked another new record. Growth was spectacular, rising 27% on top of a 25% increase in fourth quarter 2020. This was Aerie's 29th consecutive quarter of double-digit growth, marking new highs. Sales metrics were healthy across the board. The AUR was up in the low 20s, and this was driven by higher full-price selling, more strategic promotional activity and mix shift into higher ticket items. Demand was strong across core Aerie apparel and intimates as well as OFFLINE activewear, which is showing great momentum just 1.5 years into the launch. I'm very encouraged by the customer response, and I look forward to expanding Aerie and OFFLINE store footprint and reaching new markets. As we previously discussed, Aerie's fourth quarter profit margins were constrained by industry-wide supply chain disruptions in South Vietnam, where Aerie had a greater presence. We took on higher air freight costs to get our products here on time, and we also experienced uneven inventory flows in our high-demand leggings business, which of course is one of our higher-margin categories. Additionally, delayed new store openings due to labor and building material shortages also had an impact. These factors present opportunities for us in the coming quarters. Aerie and OFFLINE are supported by a rich brand platform, which changed…

Thanks, Jen, and good afternoon, everyone. First, let me start by saying that 2021 was a remarkable year for AEO. It's clear that the strategies we laid out last January and our learnings over the past 2 years has truly changed how we are managing the business. I am particularly proud and impressed with how the teams delivered through a highly disrupted supply chain environment, especially in the fourth quarter. We successfully met robust holiday demand and achieved record revenue combined with strong AURs. We were pleased with the business across channels. In the fourth quarter, store traffic continued to rebuild, rising in the double digits and driving a 32% increase in store revenue. Mainline and factory outlets both saw healthy growth and profit improvement, reflecting strong demand as customers returned to stores. All regions in the U.S. saw double-digit growth, with our international markets also seeing very positive results. Digital revenue declined 3% from the fourth quarter 2020, yet was up over 30% from fourth quarter 2019. We've added nearly $600 million in annual e-commerce revenue since 2019, with our digital penetration growing from 29% to 36%. We have scaled our business across channels, with both stores and digital seeing revenue and profit growth over this period. We continue to prioritize enhancing the omnichannel experience by testing new tools and technologies. In stores, we successfully piloted a new mobile point-of-sale solution and have seen a significant increase in curbside pickup orders. Online, we introduced a new instant credit feature for returns, which had a tremendous impact on sales recapture. Approximately 75% of qualified customers opted for instant credit, with the bulk of them using it within 2 weeks. Additionally, we've also expanded our Afterpay capabilities to the app. It's been incredibly exciting to see our mobile app grow into…

Thanks, Michael. Good afternoon, everyone. 2021 was a pivotal year for AEO as we embraced our Real Power Real Growth strategy. I'm very proud of the results we achieved. In an operating environment that presented many challenges throughout the year, we delivered record revenue of over $5 billion and exceeded $600 million in adjusted operating income, outperforming our 2023 profit target 2 years ahead of schedule. As I reflect on the past 12 months, I can confidently say that we are a stronger company, and we reset the bar on long-term profitability, guided by our continued commitment to product innovation and quality, an emphasis on inventory discipline, a clear real estate strategy focused on supporting Aerie's significant expansion and optimizing AE for profitable growth and strong operations fueled by investments to improve the customer experience and build an industry-leading supply chain. Our fourth quarter performance is a testament to these initiatives. We posted record revenue of $1.5 billion, adjusted operating income of $92 million and adjusted EPS of $0.35. This was a strong result in the face of industry-wide supply chain disruptions, which led to roughly $80 million in elevated freight costs in the quarter. Approximately $60 million of this was air freight specific to Vietnam factory closings. Without this, the fourth quarter would have marked our highest operating income since 2007, underscoring the significant underlying profit improvement in our performance. Consolidated fourth quarter net revenue increased $216 million or 17% versus fourth quarter 2020 and was up $193 million or 15% from 2019. Sales metrics were very favorable across brands. Strong demand, higher full price sales and fewer promotions drove the average unit retail up 17% and fueled a double-digit increase in our average transaction value. This marked our seventh consecutive quarter of AUR growth and round out 2…

[Operator Instructions] Our first question comes from the line of Adrienne Yih with Barclays.

Well executed throughout a very challenging year, so kudos to the team. Mike, I appreciate the guidance on an annual basis. So I was wondering -- you gave some first half, second half, some color there. But can you shape the quarters for us, most importantly, the nearing quarter sounds like February is off to a nice start as [ is the sector ]. How are you thinking about kind of the comp guidance for Q1? And then if you can give us some color on gross margin shaping throughout the quarters as well as the SG&A, that would be wonderful.

Thanks, Adrienne. I appreciate the comment on the fourth quarter, and that's a very good question. There's a lot going on this year. It was tough to put in prepared remarks. It's definitely going to be a tale of 2 halves. We've got some P&L nuances and especially as we include the logistics business this year. So -- I mean first, I'll start by reiterating that. I think we all said it, but it's worth saying again that we've -- I think the benefits we've seen to our gross margin from the end market nodes are locked in with the purchase of Quiet Logistics, and we're going to continue to work on efficiencies from here, as Michael said. So I'm really happy about that. I think we're all also excited about the opportunity we have to create incremental value from this new business. And we're ramping it up to be profitable next year. So again, very exciting things for us. But let me get to your specifics there on the first half and second half. So in the first half, we're forecasting a 37% gross margin rate on a low double-digit revenue increase. So we continue to have pressure from product and freight costs, and that's worth about 200 basis points to that rate. Then there's another 200 basis points from the logistics business, and that's just building revenue with a projected loss in the spring, so mostly a mix impact from the increase in revenue. And additionally, we're expecting higher markdowns in the spring season against a historically low rate last year, driven by the stimulus demand that started in mid-March and continued into early Q2. So that's gross margin for the first half. In the second half, we see gross margin flat to last year, flat to 21.…

Our next question comes from the line of Paul Lejuez with Citi.

This is Kelly Crago on for Paul. Just a follow-up. Did you provide for us what the [indiscernible] comps are looking like? And if so, could you do -- if you haven't yet, could you do so by -- you give us a little bit more color by brand?

Yes. We're plus mid-teen, February. I guess I'll quote to that. And it's a great start to the quarter, a great start to the season. I think the thing we're -- basically what I just laid out, stimulus benefits really started in mid-March and continued through the rest of the quarter. So we're up mid-teens right now, but we're giving guidance that our brand revenue basically would be up in the mid- to high single digits and then we have like 4 points or so from the logistics business on top of that. So based on that, we're -- you can tell we're expecting a bit of a decline in the trend against last year as we get up against that stimulus impact in the back half of the quarter.

Got it. And then just moving over to Aerie margins. I think you called out the $31 million of air freight impacting Aerie in the fourth quarter. Could you give us a little bit more color about what the underlying margin rate looks like, excluding freight? How do the promotional cadence work at Aerie in the fourth quarter? And how should we be thinking about that in 2022?

Look, our markdown rates remain healthy. So I think this margin pressure that was really all IMU-driven and all freight cost-driven. Week-in, week-out promotional level throughout the season was actually down. We pulled back on promotions early in the season as we all talked about demand getting pulled up before Thanksgiving because of all the media coverage of supply chain issues out there. So we were able to kind of reduce level of promotion in not only just the promotional rate, but the number of days that we're promoting. And that was pretty healthy through the quarter. So this pressure is all really IMU and product-related -- product costs-related within -- the freight cost within our product costs, I'll call it that.

Our next question comes from the line of Matthew Boss with JPMorgan.

Great. Maybe one for Jen. At Aerie and American Eagle, is there a way to maybe parse out what you're seeing in demand if we think about it by category in February, driving that mid-teens, maybe just early reception to spring at either concept. And are you seeing any pushback at all to any of your early pricing tests?

That's a great question, Matt. Look, I'm really excited with the continued momentum. I mean as you can see, we had a great Q4. I'd like to say our likes too are -- we were up against higher likes in both brands than most competitors. So I think we really pulled out a nice quarter in Q4. Moving on to February, one of the highest -- well, let me say this, the lowest markdown rate I think I've seen in history in February, which bodes to the fact that we did not carry over a lot of messy inventory. We were cleaner in our clearance levels in both brands. And when I went to the mall, that's what I saw. I saw incredible assortment, and they just got better today. We just launched our biggest -- both -- for both brands, we just launched our spring 2 deliveries. And they're amazing. Please go online and check it out. And AE just launched their incredible marketing campaign that is so much fun. And we just launched it today, and I can talk about that later. But look, the product categories are still checking. Jeans are still on fire. And I have a little bit of a note to everyone on denim. What I like about what I'm seeing in denim is some of our tried-and-true fits are still working. So as we see all this incredible momentum in new fits, we're maintaining our old business, i.e., jeggings, are still checking for, and that's such a nice maintained margin business for us. You saw that we got to $2 billion in denim in Q4, and I'm excited to build on to that as we approach 2022 and beyond. So really excited about denim. Early seasonal products are checking. Shorts are doing great across both brands. Swim, incredible, early start, and we barely even -- in fact, we were lighter in some cases on our assortments in February in swim, and they're just building throughout each week. I mean the numbers are incredible. Again, we just released our biggest assortment today. So I think there's more to come there. Excited about obviously OFFLINE. I mean near and dear to my heart, this business is on fire. And we left money on the table in Q3 and Q4 that I hope -- as Mike said, we faced some headwinds earlier, but we really hit it out of the ballpark in Q1 and Q2 in both brands last year. and I look forward to some of those tailwinds in Aerie as we head into Q3 and Q4.

Great. Mike, maybe just as a follow-up. At Aerie, I think what would be really helpful is a brand-level bridge, if that was possible, meaning you outlined low 20s EBIT margin in 2023 and embedded a roughly 30% EBIT flow-through rate. How do we bridge the mid-teens EBIT margin this year to the low 20s in '23 at Aerie? It sounds like nothing has changed, but just maybe the best way to bridge would be really helpful.

I think there's a quick answer on especially the elevated air freight in Q4. We're definitely going to see cost pressures, as I just described, in the spring. But we're -- if you reconcile, some of which has happened, especially that Vietnam shutdown related kind of, I'll call it, not self-inflicted, but we made the choices -- that choice to execute on significant air freight. Aerie is really closer to the high teens of the rate in '21. We're planning it to be a high teens, close to 20% result in fiscal '22 with that flow-through rate you just quoted of 25% to 30%. So if you had another 25% to 30% on the growth that we're expecting in 2023, you're in that low 20% range.

[Operator Instructions] Our next question comes from the line of Jay Sole with UBS.

I have another question on Aerie. Can you just talk about some of the stores -- the new stores that were added this past year, how are those stores performing? And where are some of the signs that you're seeing that those stores are going to meet your targets?

I can start, Jen. Yes, we're really pleased with how they look out of the gate. We didn't open that many in the back half of the year. A bunch of them did slide from intended to be open in the third quarter into the fourth quarter, so the new Aerie and OFFLINE -- especially the OFFLINE doors that we are adding. So we don't have a great run rate on OFFLINE yet, but the ones we've seen are out of the gate at pro forma or better. We're seeing incrementality in the mall, especially in the places where we're adding OFFLINE to the mall where Aerie already existed. So we're getting more out of that center between brands from an incrementality perspective. So it's encouraging us that we're on the right path to what we're going to add in fiscal '22 here. And no signs of -- we're not seeing any signs, any reason why we should be concerned about the 4-wall results from those locations and the return on the capital we're spending in that 2 to 3, maybe call it, 2- to 4-year payback period.

Yes. And I just want to add on one fun little tidbit. We just opened up Easton, our like megastore. It's an AE OFFLINE and Aerie side-by-side, completely renovated and gorgeous. The initial reads are incredible. I think there's opportunity thinking about our businesses this way in the future, really maximizing square footage and showing up with all of our categories. It's like a mini department store. I love this format, and the teams are thrilled with it. The visuals look strong. Dollars per square foot are incredible. So really proud of what we did there as a team.

And maybe if I can just add on just related to the last question about just ramping in the flow-through. I mean how do you see the productivity of those stores increasing over time, I mean, relative to a mature store?

We definitely, from a historical perspective, this maturity curve that we've seen, and we plan them that way. We project them over the course of their lease term with that ramp. So we usually see a kind of high teens to even 20% kind of first year comp and something more in the low to mid-teens or even your double digit, maybe mid-single to high single in third year and then kind of settle in at whatever the trend is. So we're adding new stores, it's contributing to the kind of -- from a mix perspective to the comp from stores. But then there's always that digital halo effect that we see 6 to 12 months later, and that is the strategy. We're adding Aerie and OFFLINE stores to where we're under-penetrated in markets to really generate that full omni growth in the market.

Our next question comes from the line of Marni Shapiro with The Retail Tracker.

Congrats, Jen. The stores look absolutely beautiful. It's such a significant change. So if we can actually touch on that. Your business pre-COVID you were still generating a lot of volume. And I know there was a lot of pressure on margin. If you could just walk us through, category-by-category, but sort of where the biggest chunks of opportunity margin-wise and improvement are sales-wise. Is it on the men's side? Is it denim? Is it tops? Is it fashion? Is it Aerie? Just so we have a good sense because, again, even prior, you were doing a lot of volume, but now it looks like you're doing a lot of volume at a much more profitable and structurally sounder way of doing business. Am I seeing that right?

Yes. That's a great question, Marni. Look, I love how we delivered the year, right, really strategically generating incredible bottom line results in both brands, but AE just -- I've never seen margins like this, just incredible year and just really proud of how that team leveraged the business. As I think ahead and I think of the category breakdown, look, we blew it out of the water in men's. They had a great year. There was a lot of low-hanging fruit there, and we went after that. That was an easy get. Aerie, well, we're going to continue to build that brand. I believe if the teams can deliver 29 quarters of double-digit growth, we can continue to grow and operate this brand. And that's what I think we're doing well, right? And really bringing in that omnichannel customer in Aerie has been a win for us, and the teams are delivering incredible results there. And thinking about that business tucked inside of it, we still have a lot of intimates growth, Marni. There's still a lot of intimates growth in Aerie. And now we have this incredible opportunity in OFFLINE rooted in leggings, which we're going to continue to build on and grow. The opportunities are still there, considering, Marni, we're still not in all markets. So I love that we still have opportunity. And we're testing new things in those markets, Marni. We're doing side-by-side locations, Aerie and side-by-side. We've done an OFFLINE side-by-side to American Eagle. All the results have been better than expected. And our pro forma actually in Aerie is -- in OFFLINE, my apologies, is beating expectations by, I believe, 26%. So those stores are doing great. And now let's move on to where I think we still have some low-hanging fruit. Denim,…

This is a great insight. And could I do one follow-up, if you don't mind.

Jen, you didn't explain one other thing. We were counting on opening 35 more stores, 35 more Aerie stores in the fourth quarter. And because of material shortages and COVID, we weren't able to open those stores.

Yes. True, Jay. Good -- great point, great point. And they're just opening up, and we're seeing nice results. So we're happy with that.

And can I just follow up on more on the gross margin question because I think this is really good color. But if I think back to 2019 and that holiday season in 2018, and maybe the pendulum was swung all the way to one side on promotions. I think at that point, all your sweaters were $25 in the box, things like that. And if COVID in this last year where inventories were very lean and promotions were at all-time low levels, your go-forward promotional activity should fit somewhere in between there. Is it 25% more than what we're seeing today, not all the way swung back. I mean how do you think about that? Because you're coming from a very high promotional level, not like an average promotional level to a very clean promotional level.

In 2019, we had a lot of inventory. We weren't happy with some of the inventory and there was more promotional. We learned a lot that year. And the lessons that we learned these last 2 years we put in, we're learning how to do more with less and to maximize and give the customer more depth and less choices, but more depth and more key items.

Yes. I think, Marni, I'll just add like, I've been describing in all of our other investor calls and meetings that our markdown rate as a company is still in the mid-30s. I mean that's still not anywhere near being historical best. So we look at that as being a healthy level of promotion week-in, week-out. What Jay is describing, the benefit to markdowns in gross margin more so, yes, we're definitely selling more at full price. We're kind of pulling the needle out here and there on promotions. It's not a drastic change in terms of week-in, week-out. But the cleanup of inventory and especially in AE, where we're down 30% to 40% in inventory, we're down 30% to 40% in SKU counts and choice counts. Jay just said it, we're buying deeper with less breadth. That benefit in markdowns is coming like end of season, permanent markdowns, clearance markdowns, write-off of inventory. So the week-in, week-out POS, right, we feel is really healthy. And we don't think there's any reason from a competitive standpoint that this isn't going to continue. It's really that cleanup of just really unproductive inventory with too much inventory. That's the bigger margin benefit. I think if you look at the brand detail we provide now, 2019, [ if you look at a ] brand, we're -- for the year 2021, we grew revenue by $75 million from 2019, but we grew profit by $270 million. And that's -- when we talk about the fundamental changes from this acquisition of Quiet, the node network, delivery cost benefits, actually markdown benefits because we're putting less inventory in stores and trapping it there because we were able to fulfill closer to those stores. Again, doing more with less inventory, that's the benefit that came through really in a huge way in the AE brand, definitely benefiting Aerie too with what we're doing. But we're not planning on giving that back.

Our next question comes from the line of Oliver Chen with Cowen.

This is Jonna on Oliver. Just curious about your pricing strategy. You obviously saw strong AUR growth over the last few quarters. But as you think about next year, do you have room for increasing pricing to potentially offset any pressure? Any color will be helpful.

Yes. I think Jay and I are going to tag team on this. Look, we've been testing new pricing in every category. And in particular ones, denim and leggings, we're not seeing a lot of resistance as long as the customer understands the quality and the price value. But we are going to protect our opening price points. That's important. The lipstick of any category gets the order going, and that is something we will constantly look at, and we'll keep the sharp prices where we believe we want to compete. But we definitely have a strategy where we build our plans and the way we assort, Jay said it, in the way we distort it to a good, better, best strategy. I'd like to say we're leaning into better and best, but we certainly aren't going to isolate customers, new customers that may want to get into our brand and understand who we are. Certainly, categories like socks and underwear are a great place to do it. And I love our strategies. Look, we've spent a lot of time on looking at our pricing, looking at the costing for the future, knowing that there could still be some logistics and supply chain issues. And I feel like the plans are in a great place. Jay, I don't know if you have any...

And to add to what Jen is saying, to me, the sign of a healthy company is the ability to have higher price points on new items and able to introduce higher prices, key items and drive sales. And we've been able to do that. Our denim, we're able to introduce $89 denim, $99 denim, higher price points in the leggings and drive very good sales on it. And that's the key to company because we're not limited to a certain price point. We have the ability to keep layering on top of that. And we're very excited about that. But we have the ability to drive that. And also, we're very proud of is that people want the American Eagle name. We see more demand for our name on products at American Eagle. We see more demand for our logo. People want it. We're not just selling jeans, selling jeans. We're selling American Eagle jeans, American Eagle product. And we're very proud of that. And you'll see in the campaign this year, you'll see American Eagle everywhere. We're very excited.

Our next question comes from the line of Corey Tarlowe with Jefferies.

You had mentioned a improvement in retention at core American Eagle. Just curious as to what's driving this. And you had also discussed witnessing the highest ever, I believe, active customer count and the highest ever annual spend as well. What, in your view, do you believe is the core to this development? And how sustainable do you believe this trend is?

That's a great question. The marketing teams have really dissected our customer base, and one of our strategies was getting our customers back. The reactivated growth, particularly in American Eagle, I mean, the numbers, it's outstanding up, I believe, 61%. So I mean, pretty amazing, reactivated customer rate. Same for Aerie, very healthy, huge numbers there. And that was one of our focuses. But let's not forget, I really think that the way we're approaching our product assortments, we're attracting a wider demographic now. So we're not just focused on the teenager necessarily. We certainly need to appeal to them because they are -- they shop no matter what the conditions are in the environment, they're shoppers. But we also are seeing that we're getting some widening our age demographic to the older side, which I think is phenomenal. It speaks volume. I think it's really -- when you think about denim, our denim fits, we have more variety there. We still have our core, as I mentioned. And now we have fashion. So we're seeing incrementality there. And I do really believe it's the product assortments. We sort of emulated what we're doing in Aerie. Some of those offerings, think about a legging, an 11-year-old or a 6-year-old wears a legging. There's some ubiquity in those product offerings. And I think we're approaching it the same way in American Eagle. And just, again, and being very disciplined about our inventory, disciplined about our promotional cadence while we're still competing on a great price-value equation, and the quality is just outstanding. So really proud of what team...

And Jen, I'd like to add to what you're saying. We're very proud of our fits. They're consistent, and they're probably the best fits in the industry.

That's for sure.

Absolutely.

Our next question comes from the line of Dana Telsey with Telsey Advisory Group.

As you think about the 2 new businesses that you acquired, AirTerra and Quiet Logistics, what do you see them adding in 2022? When do they become a sales and profit driver as you expand those businesses? And is there any model of what we should think of their contributions over the long term?

Dana, it's Michael, Michael Rempell, I'll answer the first part, and then I'll see if Mike wants to provide any more detail. But look, for me, and I should say, I'm really extremely proud of the delivery performance for the American Eagle business and that delivery performance. I don't think there's another retailer in the country that's lowering their delivery cost, lowering delivery as a percent of revenue and delivering to customers faster and making their inventory more productive at the same time. It's a huge accomplishment. The team has done a phenomenal job, and it's a great win. And the reason I mentioned that when you're asking about Quiet and AirTerra is it's a direct result of the work that we've done with Quiet and AirTerra. Those businesses are fueling the results that we're seeing in American Eagle. And that's why we acquired them. We saw the opportunity in our business. And it's very clear to us that in order to compete going forward, all retailers are going to want and need these kind of capabilities. They're going to need the efficiencies of operating at scale, of being close to the customers, of making their inventory more productive, of accessing new kind of delivery partnerships and capabilities. And that's what this enables. So look, we're only 2 months into the acquisition. It's a little early to give too much color or too much guidance. But what -- but we do plan on giving it later this year. And what I would tell you is our initial conversations with other brands and retailers are extremely positive. I'm very encouraged by what I'm hearing. I'm very encouraged that we're going to get significant brands and retailers to want to sign up and join us in this because they see the value…

Okay. If Michael wants to add -- yes, just to add one thing, Dana, I always tell Michael that this acquisition is going to be the anti-Amazon. It's going to give the ability for us and other retailers to be able to compete against the Amazons, the Targets and the Walmarts in the future.

Thanks, Jay. And I think, Dana, I'll just add -- I'll just provide some specifics because it's really embedded in that kind of tale of 2 halves story I was trying to tell at the beginning of the Q&A session here. But -- and we gave guidance of 4 to 5 points of top line from it, so that implies, Michael said it, $250 million to $300 million of revenue, not including the revenue from our own brands. It's actually higher if you throw that in. Sort of company elimination, but -- so external or third-party revenue would be $250 million to $300 million that's incremental to our P&L. We're expecting a loss in the first half. As Michael said, we've only owned it for 2 months. The team is hard at work to ramp up the business. We're making investments in people and other services, et cetera. The loss in the first half in that spring is around a $20 million loss for the spring season. And then we guided breakeven for the year. So $20 million -- we'll pick up that $20 million in the back half is the plan, especially in the fourth quarter. And that sets the business up to be profitable in 2023, as Michael said. And that's an exciting thing that we'll provide more color on then in terms of 2023 specifics within the targets that we already provided.

Laura, I think we have time for one more question.

Our final question comes from the line of Susan Anderson with B. Riley.

I was curious, it doesn't sound like you've seen any pushback on the higher price points. But just curious if there's any at all from the consumer, particularly on the denim wear. I think some of those higher end price points if you're seeing any pushback there?

Yes. I mean we always invest accordingly. We've tested and scaled some of these price points. And so far, so good. Obviously, they're more of the fashion-oriented fits where the customer is willing to pay, and that's how we're doing it, right, in every category, right? So we're approaching it cautiously. We still want great genuine pricing. That's so important. We are a mall-based retailer, so we'll be smart there. But I do like the quality and the innovation that I'm seeing. The innovation is just incredible with this design team. They're just not stopping. I mean I could go through every category, but looking at denim, leggings, just new fabrications and qualities, we've already delivered so much in men's. So where we can get paid, we will. And that's it. That's a wrap, I guess. But we're really excited, and I look forward to what we're going to see with this next delivery.

Ladies and gentlemen, we have reached the end of today's question-and-answer session. I would like to turn this call back over to Mr. Jay Schottenstein for closing remarks.

Okay. Thank you. Okay. I like to summarize AEO has undergone a tremendous transformation over the past 2 years. 2021 was one of AEO's best years on record. We achieved over $5 billion in revenue, and that was a first for us. By any standard, we had a spectacular year with operating profits over $600 million, one of the best results since 2007. If not for the incremental freight costs as a result of factory closures and supply chain disruptions, it would have been our best year ever. And over the past few years, we made many key structural changes to our business that are driving higher profitability. We've set a new baseline of profitability for the company. Confident in 2023 targets of $5.8 billion and $800 million of operating profit and a 13.5% operating margins. And we appreciate everyone's time and investment in our company, and thank you for joining us this afternoon. Thank you.

This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation. Enjoy the rest of your day.