Robert Madore
Analyst · RBC Capital Markets
Thanks, Jen, and good afternoon, everyone. For the year, American Eagle and Aerie both delivered record revenue. We continue to win in AE jeans, which is a key growth pillar for the company. Expanding Aerie has also been a priority, and the brand demonstrated exceptional growth throughout the year. That strong momentum, including profit improvement, continued into the fourth quarter.
Overall, the quarter was challenging for the American Eagle brand. As discussed on our third quarter call, soft demand in certain tops categories resulted in more promotional activity than we had originally planned. This pressured profitability in the quarter. However, we experienced continued traffic and transaction gains and a strong response to our promotions and clearance events. This enabled us to successfully clear through holiday merchandise and end the quarter with inventories in a better position than we expected.
Turning to the fourth quarter results. My comments will focus on adjusted financials, which excludes certain items. You can find details on these adjustments in the press release and tables on Pages 6 through 8 of the investor presentation.
Total revenue for the 13 weeks increased 6% to a record $1.31 billion compared to $1.24 billion last year. Comparable sales increased 2% following a 6% increase in the prior year and marked our 20th consecutive quarter of positive comp growth. Additional sales information can be found on Page 10 of the investor presentation.
By brand, American Eagle comps declined 3% compared to a 3% increase last year. Positive comps in digital were offset by a decline in stores. Aerie comps increased 26% following a 23% increase in the prior year, with significant strength across channels. On a consolidated basis, store comps declined approximately 3%.
Digital sales increased at a double-digit rate. Our online penetration increased to 33% of revenue in the fourth quarter and 29% for the year, up 200 and 100 basis points to last year, respectively.
For the total company, quality of sales was mixed in the quarter with increased traffic and transaction growth offset by lower average unit retail price due to greater promotional activity.
Gross profit dollars decreased 5% to $408 million. The gross margin rate was 31% of revenue, down from 34.6% last year. Higher markdowns were the primary driver of the decline. Distribution center and delivery expense also deleveraged partially offset by lower incentives and a slight rent leverage.
SG&A expense of $287 million decreased slightly from $288 million last year. As a rate to revenue, SG&A leveraged 130 basis points to 21.8% of sales. Lower incentives were partially offset by higher professional fees.
Depreciation and amortization increased 8% to $44 million, up 10 basis points to 3.4% as a rate to revenue. During the quarter, we incurred impairment and restructuring charges of $76 million. Approximately $65 million related to the noncash impairment of 20 stores, including $25 million to impair the right-of-use asset we added to the balance sheet as part of the change in lease accounting rules in the beginning of the year. Despite the impairment of 20 locations, our overall fleet is profitable and healthy. We will continue to proactively manage our real estate portfolio as we have done in recent years. The remainder of the charges primarily reflected severance and other costs, some of which related to a review of our store organization structure and payroll model. Adjusted operating income of $77 million excluded these charges and compared to $101 million last year. As a rate to revenue, adjusted operating income declined to 5.8% from 8.2% last year.
Our GAAP effective tax rate of negative 187% compared to a positive 26.5% last year, reflecting the impact of valuation allowances on impairments and restructuring charges this year. Our adjusted effective tax rate decreased to positive 19.9% compared to 26.5% last year due to favorable changes in income tax reserves, a reduction in nonexecutive -- nondeductible executive compensation and other benefits.
Fourth quarter adjusted earnings per share of $0.37 exceeded our guidance of $0.34 to $0.36 and compared to EPS of $0.43 last year.
Total ending inventories at cost increased 5% to $446 million, which was better than we expected. Inventory units increased 2%. The inventory increase primarily represented new denim styles and Aerie growth. We were pleased with our ability to clear holiday merchandise during the fourth quarter, and we entered 2020 with clearance units down to last year.
Now a few comments and highlights regarding our annual results. Total revenue for the 52 weeks increased $272 million or 7% to a record $4.3 billion compared to $4 billion last year. Consolidated comparable sales for the year increased 3%, building on an 8% increase last year. Despite some volatility in the quarter, AE brand comps were up slightly for the full year against the 5% increase last year. Aerie accelerated sequentially each quarter and grew comps 20% for the year, building on a 29% comp growth last year.
Gross profit dollars increased $35 million to $1.52 billion. And as a rate to revenue, gross margin decreased 160 basis points to 35.3%.
SG&A of $1.03 billion increased 5% and leveraged 40 basis points to 23.9% as a rate to revenue. For the year, adjusted operating income of $314 million decreased 7% from $339 million last year. As a rate to revenue, adjusted operating income decreased to 7.3% from 8.4% last year. This excluded impairment and restructuring charges of $80 million this year and restructuring and related charges of $2 million last year. Annual adjusted EPS of $1.48 was flat to last year.
Our strong financial position remains a competitive advantage. We ended the year with $417 million in cash and short-term investments and no debt. We delivered strong free cash flow in 2019, which enabled us to invest in our business and also return significant cash flow to our shareholders. We paid dividends of $93 million, and we repurchased 6.3 million in shares for 1 point -- I'm sorry, $112 million in the year.
Consistent with our guidance, capital expenditures totaled $210 million for the year. In 2020, we expect CapEx to be in the range of $225 million to $275 million. The increase in capital spending is driven primarily by investments in our distribution network as well as Aerie store openings. 2019 store activity can be found on Pages 14 through 18 of the investor presentation. Total gross square footage increased 3% for the year due to additional square footage from Aerie store openings. We opened 37 new Aerie stand-alone stores and closed 4 locations. We also opened 28 new Aerie side-by-side stores and closed one location. For the AE brand, we opened 27 stores and closed 21 locations as we migrated our footprint to stronger locations.
Our real estate priorities in 2020 are to accelerate the growth of Aerie with approximately 60 to 70 store openings, to reposition and remodel AE stores and to expand globally through our franchise partnerships. We continue to actively manage our lease portfolio and have been successful in negotiating rent reductions and short renewal periods. Our average lease term at the end of 2019 was 3.6 years, and more than half of our C mall leases expire in 2020. We will continue to prioritize the best strategic locations. These include top-performing malls with positive traffic trends, attractive cotenancies and favorable economics and additional locations in strong omnichannel trading markets. At the same time, we will continue to close nonstrategic and unprofitable stores.
Now regarding our outlook. In the first quarter, we expect EPS of $0.20 to $0.22 based on comp sales in the positive low single digits. This outlook includes $0.01 headwind from the anticipated impact of coronavirus on our Hong Kong stores and another $0.01 as we lap the discontinued Japanese license business.
For the full year 2020, we would like to highlight the following. First, we are lapping a challenging 2019 and resetting our incentives in 2020. This would create a material expense headwind particularly in the third and fourth quarters. Second, as Chad mentioned, we are working to improve our men's tops, but achieving an inflection in the business may take some time. Third, as you may recall, we will be lapping a $0.15 EPS benefit from the receipt of Japan licensing royalties in the second quarter of 2019. Keep in mind that in a typical year, we generate approximately similar level of profit in our first and second quarters.
As Jay mentioned, we are closely monitoring coronavirus developments. We have a task force that is tracking the situation in real time to ensure the health and safety of our associates, customers and partners and to maintain business continuity. In addition, we're working with our sourcing partners on migrations and currently do not anticipate any near-term supply chain disruptions. As you know, the situation remains fluid and could create ongoing uncertainty. What we know today is reflected in our first quarter guidance.
In closing, we are pleased with American Eagle's continued momentum in market share growth in teens, strong customer engagement and positive traffic and transaction trends. We have a number of initiatives in place to deliver better fashion, manage our inventory more tightly and drive incremental efficiencies in the business. With Aerie, we have one of the best emerging new brands in the retail sector that is right for a new perspective. We will continue to fuel Aerie's momentum, expand into new untapped markets and seize on the significant market opportunity. While fueling the growth across AEO, we will focus on strengthening our profit flow-through and driving returns to shareholders.
I'd like to close by thanking our entire AEO team for their hard work this year. 2019 was a challenging year for the organization, but the quality of our people remains a key strength and competitive advantage.
And now we'll open it up to questions.