Greetings, and welcome to the American Eagle Outfitters' Fourth Quarter 2014 Earnings Conference Call. [Operator Instructions] As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Judy Meehan, Vice President of Investor Relations for American Eagle Outfitters. Thank you. Please begin.

Good morning, everyone. Joining me today for our prepared remarks are Jay Schottenstein, Interim Chief Executive Officer; Roger Markfield, Chief Creative Director; and Mary Boland, Chief Financial and Administrative Officer. Also joining us for Q&A today are Simon Nankervis, EVP of Global Commercial Business; Michael Rempell, Chief Operating Officer; Jen Foyle, Global Brand President of aerie; and Chad Kessler, Global Brand President of the AE brand. Before we begin today's call, I need to remind you that we will make certain forward-looking statements. These statements are based upon information that represents the company's current expectations or beliefs. The results actually realized may differ materially based on risk factors included in our SEC filings. Our comments today will focus on results from continuing operations and include non-GAAP adjustment. Please refer to the tables attached to the press release. We also have posted a financial supplement on our website. And now I'll turn the call over to Jay.

Okay, thank you, Judy, and good morning. And what a difference a year makes. As I said, on this conference call 1 year ago, we had significant opportunities across many areas of the organization. This included higher quality merchandise that was more complementary to our lifestyle brand, a more innovative and fun customer experience and greater team alignment. I'm pleased to report that we've made good progress over the past 14 months. The work that began at the outset of 2014 is beginning to deliver results and fueled a stronger second half of the year, with momentum continuing as we entered 2015. Now looking back at 2014. The year, in aggregate, was challenging. Total sales declined 1% and EPS of $0.63 was down 15%. Yet it was 2 very different halves. Our initiatives led to a recovery in the second half of the year following a weak start. As we expected, the first half was extremely difficult, with financial performance below our targets and historical norms. Merchandise assortments were not where they needed to be, sales and margins were pressured as a result. I am pleased with how quickly our teams responded to drive improvements for their merchandise assortments and marketing efforts. We cut brand expenses and demonstrated better inventory control. Business began to stabilize by midyear, with financial improvements in the third and fourth quarters. Now a few fourth quarter highlights. The team executed very well, particularly given the challenges within our sector. Net revenue increased 3%, EPS of $0.36 increased 33%, driven by a significant reduction in markdowns. We successfully reduced promotions and saw sequential progress, with sales turning positive in the post-holiday period. AE saw improvement across the assortment, driven by innovation, quality and better style. aerie had a solid year from start to finish. They delivered…

Thanks, Jay. Good morning, everyone. As Jay said, we've made great progress across the organization. Our vision and priorities entering the year were the right areas of focus, and we are beginning to deliver positive sales and improved margins. Our fourth quarter results were fueled by better comparable sales and a successful reduction in markdowns and promotional activity. The period marked the continuation of sequential quarterly sales gains experienced throughout the year as we drove continuous improvements through our merchandise assortments. We saw our sales accelerate in January due, in part, to a positive response to the spring transition line. Our positive comparable sales have continued into the spring season. I'm extremely pleased by the team's execution, particularly in the light of unprecedented competitive pressures. We're seeing strong sell-through rates and are chasing bestsellers. Inventories are lighter than we'd like due to delayed receipts from the port, which we expect to be fully resolved in the second quarter. In the fourth quarter, we delivered 400 basis points of merchandise margin expansion. More compelling merchandise, combined with more relevant brand marketing enabled us to successfully reduce storewide promotions. We did not anniversary 35 days of these events from last year, driving a much healthier business. We saw solid growth from digital sales across brands. And as Jay mentioned, we have exciting new advancements planned across digital and omni, creating greater choices and a better brand experience for our customers. Consolidated sales metrics reflected a healthier business, with increases in the average unit retail price, units per transaction and transaction value. Our assortments are better quality, more trend right and consistent with the DNA of our brands. During the quarter, greater innovation and attention to detail drove the best performance on our signature categories, including men's and women's knit tops, women's denims,…

Thanks, Roger. Despite the very competitive holiday season, we are extremely pleased with our fourth quarter performance as sales were above our expectations. We effectively reduced markdowns and controlled expenses. This led to adjusted year-over-year earnings growth of 33%. Now looking at the details of the quarter. Total net revenue increased 3% to $1.07 billion from $1.04 billion last year. Consolidated comparable sales were flat. By brand, AE comps were down 1% and aerie increased 13%. On a consolidated basis, the number of transactions decreased due to decline in traffic, however, the average transaction value increased in the high single digits. This was driven by a mid-single-digit increase in the average unit retail and a low single digit increase in units per transaction. Additional sales information can be found on Page 10 of the presentation. Total gross profit increased 13%. And as a rate to revenue, rose 320 basis points to 35.1%. The margin improvement was driven primarily by reduced markdowns. This was partially offset by 90 basis points of rent de-leverage, combined with higher delivery costs due to an increase in direct orders, including orders filled through Buy Online Ship from Store. SG&A expense of $227 million increased 5% and de-leveraged 50 basis points to 21.2%. The dollar increase was driven by planned investments in marketing and incentive compensation as well as new international store openings. Through good expense management, including reductions in overhead and other expenses, we were able to significantly mitigate the impact of these investments. Depreciation and amortization increased to $37 million, de-leveraging 50 basis points, due to omni-channel and IT investments, new factory and international stores and the new fulfillment center. Operating income grew 31% to $112 million and the operating margin expanded 230 basis points to 10.5% as a rate to revenue. EPS of…

[Operator Instructions] Our first question today is coming from Adrienne Tennant from Janney Capital Markets.

First, kudos to the entire team, returning to positive comps and spring looks great at both brands. And then secondly, congrats Chad and Jennifer on your promotions, well-deserved. Roger, so you were one of the first people, I think, last year to be optimistic about incremental trends in 2015. Can you expand upon the comments you were saying about knit tops. When was the last time we had a strong knit top cycle? And then secondarily, when do you expect to be fully in stock ahead of spring break with your inventory due to the port delays?

Thanks for all your compliments.

You're welcome, you deserve them.

We're happy how good the stores look for everyone but most important, for our customers, which is really our boss. Our top business in the women's side of the business hasn't been good for years. I think that Chad and the team have just been terrific with the design organization in getting it right. We hit the trend, we know where the trend is moving. And our concept team has never been working better in alignment with the design organization. So we think that this trend for us will continue. We're really delighted.

Great. And then in-stock?

In-stock, well, we think we're -- goods are flowing very well right now. It would probably take us another 3 to 4 weeks to get our inventories to the level that we need them. If you look at it from a your perspective, returning our inventories at over 10 times a year at this point in time, which is quite fast, but the sell-throughs are great.

Our next question today is coming from Simeon Siegel from Nomura Securities.

So can you talk about your longer-term store targets between full price, factory, maybe domestic and international? And then just great results from the gross margin. Mary, can you quantify the ongoing markdown improvement opportunity you see longer term?

So it's Simon, Simeon. In relation to full price versus factory, we've been fairly clear over the last few weeks, we have a very strong approach to fleet rationalization. I don't think we have a fixed number in mind, but we definitely have a perspective that we do need to see of rationalization of our domestic fleet. We still continue to see improvement in our factory stores, they're still delivering returns above the balance of chain. But we have seen a shift in traffic patterns over the last quarter, in particular, in our mainline business, which is positive. In relation to domestic versus international, we've really only started to scratch the surface internationally. We've got 99 stores that are licensed today. We only have a very small owned-and-operated fleet outside of the U.S. We will continue to invest in that business as the rates of return continue to provide incentives for investment. But our focus is still on continuing to develop the licensed fleet in that business. And then as our opportunities to invest and expand in owned-and-operated markets occur and arise, we'll then look to those investments at the same time.

And regarding the markdown improvement, we expect to see good markdown improvement certainly in the first half of the year as we anniversary a bit of a weak first half of the year last year. And as I think about how that all flows through to gross margin, we expect to see higher gross margin as the year plays out. We're not providing annual guidance at this point, but with the improvement in markdowns certainly in the first half of the year, we'll see an improvement there.

Our next question today is coming from Thomas Filandro from Susquehanna Financial Group.

Question for Jay, first. Obviously, you've elevated here -- or Chad and Jen have been elevated. That's great news. But like, what's the latest update on the CEO search? And then again, separately for Jay, can you kind of just tell us where you're spending the bulk of your time to drive the strategic changes in the business? And I'm going to slip in 1 quick one. Roger, you mentioned the Don't Ask Why assortment. Can you help us understand how you're leveraging that assortment?

All right. First of all, as far as CEO search, the search continues. And as soon as we have something to announce, we'll make the announcement. The bulk of my time -- this past year, we knew we had a merchandise problem. We knew we had to work through the first and second quarter. And with Roger and the team, we've put a lot of emphasis to make sure we start making the product the way that we'd be very proud of it. And I'm very proud of what the team has done and where they're going. And the merchandise I see coming for this coming year, I'm very excited about. And now we see opportunities in certain of our expense areas to get under control to do a better job at. And there's lots of opportunities here. The good news is, there's a lot to do, which means there's a lot of opportunities. And the team is very focused, we have a great team. I feel very good about all the key officers of the company, and they keep me busy.

Tom, thanks, and I'm going to let Chad answer the Don't Ask Why question.

All right. Tom, thanks. And just one thing. I'd like to take a moment to thank the whole AE team that I work with. I appreciate people's comments on Jen and my recent promotions. But the turnaround in 2014 that we saw wouldn't have been possible without the team that was already in place when I arrived. Don't Ask Why is a terrific testing lab for us, for the brand. We really have an opportunity through our partnership and partners in Italy and the trend team here to really find new fabrics, new washes, new fits and get them testing in our most trend-forward stores at a very quick rate. And then we're able to take those sales and create those styles overseas in Asia and more cost-effectively and supply them to the entire fleet. And we're finding that as we find bestsellers in Don't Ask Why, we're really able to leverage those to grow the whole tops business especially. And it's, I think, really a key part of how we've turned the tops business around.

Our next question today is coming from Randy Konik from Jefferies.

Just a couple of quick ones. Mary, the guidance on the mid-single digit comp for the first quarter, is that -- you just noted in the fourth quarter average transaction value drove the results. So we had traffic turned up in the first quarter thus far. Do you think that is a sustainable inflection point? I guess second, for Roger, you noted some real opportunities on the supply chain and improvement in speed. Can you give us some specific examples on what you've been doing there to improve chase? And then lastly, as it relates to the commentary around international strategy, great job of keeping it capital-light with the licensing model, and you talked about some owned opportunities. How do you think about keeping that capital-light versus capital-intensive model, long-term, on the international side? And what international markets of the 16 countries are showing the most promise from a demand standpoint for the brand right now?

Real quickly on traffic. Yes, we did see traffic start to improve, especially in January and then in February. February has been a little bit challenged with weather, so a little tough to call a trend. But yes, we've seen improvements.

Chase strategy?

Great, and on chase, Randy -- this is Michael. Like Chad said, we've been able -- we have a number of ways that we've been able to drive that capability. Don't Ask Why has been one of the key drivers. But like Roger indicated in his prepared remarks, we also really got our testing process back on track. So we're out far ahead of where we need to be in terms of looking at washes, fabrics, fit, silhouette and styles. And we've been able to leverage that effectively. We're leaving open-to-buy like we haven't in the past. We have platform fabrics and trends at our vendors. We have capacity available for us and we built processes and systems to use quick approvals to get goods in, in as little as 30 to 45 days. So it's been very effective for us here in the back half of the year, and we plan to build on it in 2015.

And Randy, it's Simon. In relation to the international strategy, at the moment, we have 16 licensed countries and 5 countries that we own and operate. We've signed a lot [ph]. We opened Thailand and Indonesia in Q4 of last year. We signed Chile and Peru, which will open shortly. We have a number of other countries under negotiation for licensing. So our focus is definitely to continue on developing the licensed business. In relation to the balance between our owned-and-operated and those licensed stores, it goes back to what I was saying earlier, as we see the profitability of those countries and the return on investment in our owned markets improve, we'll continue to focus and expand in those markets where it's appropriate. So there is a big focus this year, especially in Western Europe and the U.K., on developing our international digital capabilities, which we would see going global in the next couple of years.

Just wondered if I could ask another follow-up. So of all the international markets, just from a demand standpoint, where are you seeing the most demand for the AE brand right now? I'm just curious.

Well, I think it's pretty even across the globe. I think it really depends on the penetration we have in each country, so it's sort of hard to say which one. But I can say that, generally, we've got equal demand in all markets, and we've seen positive momentum in our sales over the last year as we've become more penetrated.

Our next question today is coming from Anna Andreeva from Oppenheimer.

It's Janet Lynne on for Anna. We just had a couple quick questions. First, on the mid-single-digit comp guide, is that what you're currently running? And then with the big improvement in the women's business, congrats on all the progress there, what are the plans to improve men's?

In terms of the mid-single-digit comp, that's our guidance for Q1. So that's what we expect to run for the quarter.

In terms of the trends in the business, we did see coming out of Q4 that the women's business was a bit stronger, with a positive comp in men's trailing slightly. In spring right now, the businesses are running much more closely together, with both looking positive. We're seeing strong momentum in the men's bottoms business and a similar increase in men's tops that we're experiencing in women's. So it's looking strong for men's as well.

Our next question today is coming from John Morris from BMO Capital Markets.

Chad -- well, a question for Chad and Jen. Chad, at dinner in Orlando, we talked about the bottoms category. You guys are such a destination in bottoms. I think it -- the way that you're doing some of the athletes or trends and whatnot. How's denim doing? What's the outlook for denim currently? Have you seen a continued improving trend there? And then Jen, with the aerie business, key drivers, you guys mentioned them in the remarks. Wondering if you can elaborate a little bit more and talk about the profitability going along with it. Are you seeing a commensurate improvement in merch margins there as well?

In terms of bottoms, yes, we really do well. We are a huge bottoms destination for our customer and denim destination for our customer. We really are focusing on his and her entire bottoms wardrobe, and seeing nice gains there in total. In terms of denim, we're actually pretty excited about denim. We had a good fall in women's after launching Denim X, and that momentum continues into spring. Men's, we are seeing a stronger trend in denim coming out of holiday, with the destroyed capsule we delivered for the trans [ph] floor set. And we're testing some innovative denim fabrications and fits in men's that we're getting strong reaction to. So we feel good about denim overall, both men's and women's, and the total bottoms business entirely. So we talk a lot about tops. Bottoms is definitely our foundation and we feel strong about that.

And in aerie, certainly, yes, the profits followed with the sales and the top line growth. As you recall, we resized the fleet to leverage the side-by-side opportunity, closing some nonproductive stores as well as driving the direct business and then certainly delivering the product attached to that. So that whole combination and the team really delivering really hit the profit line. So we're excited with what we saw.

Our next question today is coming from Rick Patel from Stephens Inc.

So can you talk a little bit about omni-channel? And you've rolled out the capabilities in new stores, any way to quantify the impact this is having to comps or to conversion? And then as a follow-up, can you provide some color on AUC, perhaps, how that changed in the fourth quarter? And any way to quantify how we should expect that to change in the first half versus back half of this year.

It's Michael Rempell, I'll take both of those. So on the omni-channel side, the team had a lot of success this year, so the Buy Online the -- sorry, the Ship from Store program that you mentioned before really exceeded our expectations this year. It allowed us to leverage inventory in the store. The team executed really well. A lot of people can implement technology, but very few companies I think could execute across the board, across stores, operations, technology and planning the way our teams did. So it did have a nice impact on comps. We did approximately $50 million in revenue through that program, which was about double our expectation, and that was in really the third and fourth quarters. So we're looking forward to having that for the full year. And we see plenty of other opportunities. Jay mentioned the reserve in-store program that we're going to have this year. We know we're going to -- we're very confident in our ability to execute that, and we're very excited about the ability for that program to drive really qualified traffic into our store. And on the AUC side, we are seeing opportunity for AUC in the back half. To quantify it, we're seeing anywhere between 3% and 7% improvement in AUC. But what I would tell you is, consistent with our strategies, we plan on taking a portion of that and flowing it directly through our bottom line and a portion of that and reinvesting into the product, supporting our strategies of better product, better value and ultimately, a less promotional business.

Our next question today is coming from Dana Telsey from Telsey Advisory Group.

As you think about both the cadence of promotions being planned going forward, how do you think about the cadence as we go into the spring break season? And on the drivers of the mid-single-digit comp guidance for the first quarter, how do you think of the elements underneath that?

Thank you, Dana. In terms of the promotional cadence for spring, we do continue -- our strategy is to continue to try to reduce the promotions that we're running in the store, fewer bucks off promotions, smaller discounts. But our goal is to try to drive more traffic into the store. We know we can convert once we have that customer in there. So our goal is to try to make our lease signs and our promotional activity more engaging for the customer. We set a new floor set this weekend with a new lease sign, which I think we'll speak to that somewhat. But -- you can go see it this weekend. But the goal is really to try and engage the customer, get them excited about being in the store, excited about the product and really speak to product first; price, second, and we've started to see that being an effective way to drive our sales and profitability and continue to make that our goal.

And that's ditto for aerie. The nice thing about the businesses, in both aerie and AE, we're up against less promotion from last year. So we set the course to prepare ourselves for easier hurdles pulling back from the promotion last year. So it's nice to be able to get in front of that, and just surprising and delighting our customers.

Yes, and I would say in addition to traffic and conversion, which is what Chad and Jen just mentioned, we are looking for AUR to be up mid-single digits as well, as we deliver that great and compelling product and are able to reduce the reliance on markdowns, like we did in the back half of 2014.

Our next question today is coming from Paul Alexander from BB&T.

Jay, you noted that there's no news to talk about yet in the CEO search, but can you talk a little bit philosophically about the search? It doesn't seem like there's a ton of urgency to name one right away, and it sounds like you love your current team, obviously. So just what's your thinking about the need for the CEO. And what are you looking for in a CEO to add that you don't currently have?

As I said earlier, as soon as we have something to -- as far as announce -- we'll announce it. But from my standpoint, I want to make sure the person we put in is the right person. I want to make sure that we have the right temperament of the person, that whoever we put in this position will bring something to the table, bring something to the plate and has a certain vision that we buy into. And that's what we're looking for, is a person who could bring everyone together and has a vision.

Our next question today is coming from Lindsay Drucker Mann from Goldman Sachs.

I just wanted to clarify, the $0.02 impact that you're talking about from the port issues in the first quarter, is that a function of higher shipping costs? Or is that a function of having less goods to sell in 1Q and more of something that might be weighing on the comp guidance, and so maybe we should think about the underlying comp guidance about mid-single digit being higher if you weren't held back on some of these units? And also, did you have any port costs in the fourth quarter number? And then the second thing is just how should we think about tax rate for fiscal '15?

Okay. I would say the $0.02 impact is roughly half-and-half, half shipping-, half inventory-related. In Q4, seriously minimal impact in terms of freight issues in Q4 related to the port strike. The team was able to manage through that, I think, pretty effectively. And then the tax rate for 2015 is assumed around 40%.

Our next question today is coming from Paul Lejuez from Wells Fargo.

It's actually Jennifer Davis on for Paul. First question, Mary, could you talk a little -- I know you haven't given full year guidance but maybe some thoughts around SG&A? I think you said fixed cost would be flat, but I also think on the last call, you said that you expected SG&A for the year, for '15, to be flat to down slightly. So I'm just wondering if that's changed at all. And then secondly, a clarification on the Buy Online Ship from Store, I know you said it had a nice impact on comps, with $50 million benefit to revenue. Could you talk a little bit about margin there, whether retailers have been talking about lower margin than they originally thought given the increased shipping cost, et cetera? So a little color on that would be helpful.

Okay. Regarding SG&A for 2015, the teams continues to stay focused on expense reduction and I think doing a really nice job. We do expect our fixed expenses to be flat to decline as we look forward into 2015. The one caveat is obviously variable expenses, so depending on how the year plays out, what ultimate comps we do end up delivering for the year. Those expenses will, of course, be driven by positive sales and performance throughout the year. We do expect, though, to leverage our operating expenses for the year with our fixed expenses being down, either flat to down slightly, and whatever variable expenses flow through. I think in terms of your question on gross margin for Buy Online Ship from Store, we are seeing good flow-through on our gross margin, it's -- on our margins, it's to our expectation, as we had planned it for the year.

Right. And I would just add that when you think about that program and we analyze the profitability, not only does it show a nice profit, albeit there are some incremental delivery cost. What it really allows us to do is leverage our inventory across the company as a whole. So we're able to actually get -- drive a higher-margin rate through our eCommerce business because we have higher sell-throughs leveraging inventory that we have in the stores.

[Operator Instructions] Our next question today is coming from Susan Anderson from FBR Capital Markets.

On the international expansion, with now opening owned stores, I don't know if you can give a little color on what you think the timeline of profitability of these stores will be. And then with the finalizing of the fulfillment center, is there any benefits that you could talk about for this year through the P&L?

In relation to our international expansion, Susan, I think it's early days for us, with our global footprint of the owned-and-operated. The way we look at our international businesses, in totality, including the licensed business with the owned-and-operated business and we're actually seeing good flow-through from that business today. So the way we -- the strategy we entered the markets with was that we would say that our licensed business would enable us to grow the international business, being the owned-and-operated markets, without us needing to significantly invest and that strategy is playing out at the moment. So we've been very happy with what we're seeing.

And on the distribution center, I appreciate the question, we're -- what you're going to see this year in terms of cost, we will have some opening costs as we shift retail from our existing fulfillment center into Hazleton. But I do expect leverage in the back half of the year, and we should see that in our processing costs. You have to keep in mind that, that DC, the reason we're so excited about it is because while a lot of people are building eCommerce or converting DCs into eCommerce DCs, this is a DC built to handle both retail and direct in the same distribution center. So there's a lot of efficiencies and a lot of leverage, both in inventory and in our associates in the DC and a lot of flexibility with how we allocate those resources.

Our next question today is coming from Janet Kloppenburg from JJK Research.

Two questions, really quickly. Do we think that -- or do you guys think that the denim business is turning because of new trend in the business? Or is it simply a function of replenishment on bottoms? And just for Mary or anybody, I was wondering what the outlook was in the outlet business. I know that it had been challenging in fiscal '14, and I'm wondering if you're seeing improvements there as well.

Janet, in terms of denim, I think we're seeing -- I think we're seeing a lot of positive things happening in the denim business. First, with the denim business being really our -- and the bottoms business being our foundation. We really are careful to make sure that we're invested in enough inventory that we can have the sizes available to our customer. And I think that, that compared to some competition that might not be taking those positions, I think is important. But I think beyond that, I think we're seeing that there's a lot happening in terms of silhouette, fabric -- silhouette and fabric innovation, both in men's and women's. We've seen a big shift that we talked about before in women's when we set the Denim X collection in September, and continuing to expand that this spring with Satin X's launched. But the fabric innovation in denim is really driving excitement for the customer and I think becomes a conversion opportunity in stores. In men's, we're also looking at innovation that we're -- as I mentioned before, we're currently testing and are bullish on for fall. We're also seeing silhouette changes happening. So I believe there's a lot of newness happening in denim that we're excited to talk to our customer about and we remain bullish on that category going forward.

Janet, in relation to your question on our factory business, we still remain incredibly positive about our factory business. That fleet is healthy, it generates a four-wall profit in all of the stores. It's double -- it's a double-digit four-wall profitability. It still performs above the balance of the mainline fleet on a turnover per square foot basis. Have we seen a shifting in the way the consumers are shopping? Yes, we've seen that in the last year, but we still remain committed to the investment, and we're still seeing great returns. So we'll continue to expand those -- that footprint, although it'll be at a substantially reduced new store rate over as we go through this year and beyond.

Our next question today is coming from Richard Jaffe from Stifel.

Pleased to hear how well aerie is doing. If you could elaborate a little bit on the success, the side-by-side stores, the shop-in-shops and how you see this business growing, and how big you think you could be, that if, say, if you take your most successful shop-in-shop, could you see that in every location? And if so, how much larger will the aerie brand become?

Yes, sure. Well, first, just thinking on the year, the team put a plan in place and delivered. I'm really proud of the work the team did. And we assembled the team not too long ago so, that said, we're only just beginning. I think we're really excited about the opportunity. There's certainly white space for this customer that we see. We think that there is certainly opportunity leveraging the blocks, leveraging AE. They're big brands, they have a huge customer base, and we speak to the same girl. So certainly by doing so, opening up the side-by-side stores, the shop-within-shop opportunities, we're seeing nice leverage on the square foot base there, reducing, obviously, the square foot where we had some bigger stand-alone stores. And then just, again, delivering the product that she wants to see. We launched several product categories this year, one being that's been a huge success in bras, the Sunnie bra. That bra is winning over so many customers, and we're thrilled, and we're going to leverage that going forward. And then, undies. Those 2 categories are just amazing for us, and certainly the roots of the business. But I think what we've seen going forward is there's opportunity in other categories. For instance, in holiday, we leveraged PJs and sleep and also the gifting category. Roger mentioned in his opening comments, the Blanket Scarfs, that was an incredible gift that really the customer loved to see in holiday. So we will continue to offer exciting other categories as well as their fundamental businesses.

Richard, just to provide a little bit of color on the numbers. We doubled our side-by-side fleet last year. We doubled the square footage. We actually reduced the total square footage in aerie. But we actually only -- our square footage was halved in those side-by-side locations from the freestanding stores, but we were able to retain over 80% of the revenue on incremental profitability. So we see this strategy being very, very profitable for the company and it's something that we're focused on expanding over the next 2 years.

Our final question today is coming from Oliver Chen from Cowen and Company.

Regarding the excitement around women's top going forward, how are you feeling about the breadth versus depth of this category? And where do you see it evolving as you look to the enthusiasm you're seeing? And I was just curious about the price point angle, too, and how you're feeling about the assortment and how that may move. And then, Mary, as we model merch margins, are we -- is it a back-half opportunity as well in terms of overall context for that line on the income statement?

Oliver, in terms of the women's tops assortment, we have a limited sized box. I don't see us really expanding the breadth of the assortment much beyond what we have today. I think where we've fallen down in the past few years in terms of women's tops is not having the trend-right items or not having the right outfitting for the customer to go with the bottoms. So our focus really in growing that business is around building a strong assortment that provides great outfitting, great quality, great value to the customer, not necessarily a much bigger assortment. Of course, we'll ebb and flow in terms of the categories within tops, in terms of how the trend is going, but the total customer choices in stores will remain relatively constant. In terms of the AUR, I think part of the challenge we had in the spring last year, in addition to some fashion missteps I think in terms of tops, also was actually trying to compete too much on price. Really, I believe strongly that our customers love American Eagle for the value we provide. And if we can provide great trend, great quality at the right price, which she perceives it as being good value, then we'll get a strong return there. So we expect and we're -- our strategy includes getting sight of the higher AURs, which we're seeing so far.

And then in terms of merch margin, yes, we definitely see opportunities throughout the year, including the back half of the year. But Q4 of 2014, we had an over 400 basis-point improvement in merch margin. So that will be a little bit difficult to anniversary at that kind of magnitude. So it will be a bit more muted in the back half but, clearly, there's still opportunity.

Okay. That concludes our call today. Thank you, everyone, for your participation and continued interest in American Eagle Outfitters.

Thank you. That does conclude today's teleconference. You may disconnect your lines at this time, and have a wonderful day. We thank you for your participation today.