Robert Hanson
Analyst · FBR Capital Markets
Thanks, Roger and Mary. We've now had 3 consecutive quarters of demonstrated improvements to our fundamentals. We've been delivering upon driving a competitive top line and strengthening margins, instilling inventory principles, repositioning our store fleet and accelerating growth in e-commerce. This work has enabled us to achieve growth in both sales and earnings and delivered a higher return to shareholders, yet we are still in early stages of driving improvements.
Over the past several months, we've built our strategic plan, which we believe lays out a clear roadmap to creating consistent, long-term profitable growth and top-tier shareholder returns. During the third quarter, we completed the plan and are now in implementation mode. Our plan is built on 4 pillars: fortify, grow, transform and return. Fortifying our core assets and growing North America will be our primary focus over the next 18 months. Concurrently, we will begin to lay the groundwork and build the capabilities necessary to succeed as we transform into a company of competitive, global, omni-channel brands over the longer term.
Today, I'd like to highlight the progress we're making on a few of our important projects, starting with our differentiated supply chain project. We're beginning to see the benefits of this work. As our design and merchandising teams work to identify and commercialize trends, we are supporting their work with more frequent merchandise flows, tighter production calendars and, ultimately, faster inventory turns. We are now sourcing our core products continuously and sourcing fashion in differentiated supply models based on the level of fashion. These models are either read-and-react, test-and-scale or delayed just-in-time development. We expect to drive continued benefits as we respond more precisely and effectively to customer preferences.
Next, we have nearly completed a review of our store fleet and are currently executing an upgrade to the fleet, which includes the following. First, we are culling unproductive stores. We expect to close 35 to 40 stores this year and approximately 25 to 40 stores per year at lease provision for the next several years. Second, we have opportunities to open a large number of A+ locations in underpenetrated markets, primarily in influential urban areas in the United States and Canada. In 2013, we expect to open at least 6 American Eagle Outfitters stores, including locations in New York, Miami and Los Angeles.
Next, we are upgrading our existing store base through our robust remodeling program. We expect to improve about 50 stores per year over the next several years. In 2013, this will include our 34th Street store in New York, which will undergo a much-needed and extensive remodeling project, making it more competitive on the Street.
Lastly, we are accelerating factory store openings and, over time, see the potential for 150 to 175 total U.S. locations. In 2013, we are planning to add approximately 40 new factory stores.
Looking at our omni-channel customer experience and e-commerce efforts. For this holiday, we have upgraded the stability, capacity and service levels of our existing e-commerce platform. We have made strong progress towards accelerating our AE rewards program with a single view of our customers, serviced by an enterprise-wide shared inventory pool, including inventory in-store and across distribution centers. We have upgraded our in-store experience by offering WiFi to our customers in 225 of our best stores this holiday and piloting tablets for greater customer engagement as a look book in 150 stores. This is allowing us to integrate our e-commerce and store fleet customer experience, accelerate our store-to-door program and provide our associates with more opportunities for enhanced customer service.
Finally, over the past several weeks, we have made some important new leadership hires aimed at fortifying our capabilities and laying the initial groundwork for our future multichannel transformation. First, we welcome Joe Megibow to a new position, Senior Vice President and General Manager of Omni-Channel and e-Commerce. Joe joins us from Expedia.com, where he was the General Manager and is recognized for building the industry-leading customer experience in online travel. Joe has been at the forefront of e-commerce since the 1990s and is an industry leader in online analytics and online optimization. He brings extensive experience in technology, strategy, marketing and general management. In his role, Joe will lead and further grow our Global e-commerce business, drive our omni-channel customer experience and guide customer-facing technology innovation.
Next, Sherry Harris joined us as Executive Vice President, Chief Talent and Culture Officer with responsibility for all human resources initiatives, communications, government and corporate affairs and the AEO foundation. She will work with the team to strengthen our capabilities and culture throughout the organization. I'm thrilled to have Sherry on our team, as she brings a wealth of experience, including business strategy and communications, in addition to an extensive multidisciplined HR career.
Finally, Karen Janes has been appointed as Senior Vice President of Global Real Estate and Construction, joining American Eagle Outfitters from the Gap. Karen is an accomplished executive with vast knowledge and experience within the retail -- the real estate landscape. We welcome Karen is a critical member of our executive leadership team.
To conclude our prepared remarks, we are pleased to have delivered another strong quarter and to be experiencing continued momentum during the start of the holiday season. At the same time, we remain focused on the future and excited about the many opportunities for further performance improvement ahead of us. We will stay humble and hungry as we strive to achieve consistency in our performance, deliver profitable growth and drive top-tier returns to our shareholders.
Thanks for listening, and now we'll take your questions.