Tim Whall
Analyst · Morgan Stanley. Please proceed with your question
Thanks Jason. Good morning everybody and welcome to our first call as a public company and personally for me is my first call as a CEO of a public company. So happy to be with you, like to thank the current shareholders for the trust you placed in us. It was a pleasure meeting many of you out on the road show and this kind of looks like we are doing the road show with none of you here. I'm sitting around with Jeff and Jim again but we look forward to sharing the results and being able to talk about how the actual business is doing. So it's a pleasure to be with you. Fourth quarter for us kept a very strong 2017 fiscal year. If I look at it in baseball term for spring training, I think we went five for five. Revenue was up year-over-year. Earnings were up year-over-year. Cash flow was up year-over-year. Attrition came down year-over-year and subscriber acquisition cost was reduced year-over-year. So feeling good about how 2017 looked and what we’ll share with you in 2018. This morning Jim and I will briefly share our view of the company, give you a little bit high level operating approach on how we drive shareholder value. I think, you guys know it's not our first time with this model in playbook, we’ll share our progress to date and then Jeff course is going to share our financial results with you. And then we’ll open up for Q&A. So, ADT has a lot of attractive company characteristics. We are five times the next largest competitor and fragmented in growing market. I think we uniquely positioned at the center of security and smart home. Automation with two million plus, interactive customers already. 90% of our business is contractually recurring, high margin revenue. And we operate in a recession resistant industry. Maybe my first public CEO call but it is not my first day doing this. Literally, grew up in this business, since I was 13 working in a small family business. I had a chance to compete with ADT almost my entire life. It's truly an honor and a privilege to be able to lead the ADT team at this point of my career, it's – I kind of grant and one that everyone in this space is well aware of. So our team has made significant progress to-date. Probably the highlight of the show which Jim will talk about is 200 plus basis points of attrition, regardless of how you measure that. Sustainability, substantially reduced our subscriber acquisition spend and that results in changing substantially the cash flow profile of the business. So we're in a very early part of the opportunity, most of us have been in this less than 24 months. As we get going we had a heavy focus on integrating two companies last year and now of course most of that work has been done. We're just now using one common set of data to drive decisions. ADT as you know is out of the commercial space for several years but obviously we're back in it now. It's a well known name, and we’re accelerating a re-entry. As you move along with the slide back, lets go to Number 5. Good slide for us. At the core, were a service provider. We're out there, with our technicians in homes and businesses with an unmatched footprint, unmatched capabilities and scale. Our mission is to protect what matters most to people, trust is the key attribute of our service. Our typical customer buys professional installation and maintenance of those homes. Were not a manufacturer, works well for us, because we're product agnostic. Jim and he team have done a terrific job, expiring some of the contracts that we inherited as legacy equipment and have done a great job partnering with some manufacturers to deliver what's kind of best-in-class products that well roll out in 2018. We do partner with a lot of brands you know whether it's Amazon for the Alexa or whether it's Google with their Nest, Schlage with their locks, Honeywell et cetera. We're in a unique position because we can partner with the largest brands whatever is popular in that home for security or home automation. We're able to – we’re compatible as we move forward. Our average install, just to give you some facts and figures takes about six hours. We put in 15 to 30 devices in that time and we maintain those systems after we do the initial installation, whether that's with scheduled maintenance service, preventive maintenance or service on demand. Those are all things that we provide. As a service provider we've got a couple of main goals, one is to continue to improve the level of service we provide our customers. In 2017 we did a lot with the speed of answer and moving our call center to live answers and people picking up the phone in one ring and two ring. We also did a great job delivering our technicians out inside of 24 hours to respond when a tech was needed. Obviously, as we go forward we'll look to improve those levels of service. You can picture a day when a customer can go with their app and pick the time they’d want our tech to show up and have us show up in that window for them. So, also as a service provider here, how do we bring new services to bear into the marketplace. This has gone very well for us. Early in 2018 we introduced our security on the go service, let me talk about that a little longer. Also protecting the network and if Jamie our CMO was on the phone with us right now, she would tell us hey listen we’re trying to redefine security. So it's not just the premise, but it's the premise, the network, and the person when they're outside the home. So again, a big key to us is great service, trusted provider and owning the last five feet into the home. Six is kind of our high-level operating approach. It is a playbook that we've used in all previous companies. Goal is to drive cash flow, three components of that retain the existing customers, acquire new customers more efficiently and obviously optimize adjusted EBITDA. Take the first one at the top gross attrition. The customer is at the center of all we're doing. Jim is going to talk more about this. We do measure growth versus net attrition, some conversation about that. To me it's simple, gross attrition just is what it is, the fact that net attrition can improve if gross attrition actually goes up, that's not intuitive to me. Gross attrition how many dollars left, how many customer left, it's very peer, it's true north and I don't know about you but I like to read the stats with these few footnotes if possible and again this one does it for me. Number two in terms of acquiring customers more efficiently again for us this is RMR. And again another discussion in terms of units versus total dollars. I've never looked at it as units, whether we get our general managers out there in the field and they're paid and compensated to grow their markets whether they bring me one customer that pays me a $1,000 or 100 customers that pay me $10 a month, it's still a $1,000 for them. And again we don't limit the way they go to market each one of those people runs their own business they understand where the sweet spot is and how to achieve that for us. RMR growth is at core to what they're expected to deliver for us. When you look at EBITDA, this has been a good story, we've improved by 500 basis points since 2015. Outlier management is the key for us here, understand the differences in terms of how our branches perform against one another. When you look at the numbers at ADT, each of those numbers is basically the combination of one 150 to 200 smaller numbers built up into that. And our ability to kind of identify and isolate the smallest numbers manage small and move it to the middle has been a key tool for us that's been very successful. Jim and the team have done a great job shrinking the variances in each one of these areas and where there's attrition, subscriber acquisition cost or EBITDA itself. As I mentioned early, our daily scorecard is our primary tool that we rolled out that allows the branches to see cumulation of all the transactions they did yesterday and again they're measured against budget, they're measured against themselves, they're ranked in terms of top to bottom across the company. As we go forward, great tool as we continue to drive efficiencies inside the business. At this time, I’d like to turn the call over to Jim and let him talk more about attrition and customer acquisition cost.