Carl Bass
Analyst · Matt Hedberg with RBC Capital
Yes, there are definitely 2 classes of customers. The patterns are starting to emerge. We've been in beta for a while, but the product, just to remind everyone, the product released on February 29. So we're barely 2.5 months into selling it. The 2 categories that are emerging, and I gave a little bit of indication of this, is the high end of small- and medium-sized businesses that have wanted PLM, may not be able to afford PLM, or really couldn't get it implemented well enough under their budgets. It was too complex, it was -- it just didn't fit what they needed. So that's one class. The second one is the enterprise ones, which in some of these are much more interesting in that the customer already understands PLM, they understand the limitations of the traditional kind of big iron systems and know what they want to do. And what I would say is, we have not replaced a single one yet. Almost all of the work inside the enterprise at this point are pilot projects. They're pilots where one of 2 things, they have a critical area where they want to see if this is a way that a new kind of deployment will fit their needs or the other one is probably slightly more typical, they do not want to extend their use of the traditional PLM systems. They don't know how to remove them, but they don't want to spend more and they're not going to extend their use within the enterprise, and they want to find another way to do that. And so we're seeing lots of places, departments, functions, processes, where PLM, the traditional PLM was never implemented, or more likely have failed one or multiple times. And they see the advantage to do this. The very interesting part of the color commentary is, I just met with our sales team around PLM this morning, and the customers are very clear about what they want to deploy for them. When we go in and talk to them, they're very clear about a very specific problem in which the traditional systems have proved inadequate, and they know exactly what they want to pilot it on. And so we're helping them do that. And 3 months from now, we'll be able to give you a lot more info.