Tunc Doluca
Analyst · Doug Freedman from RBC
So outside of handsets, we're -- let me take it market-by-market, that's probably easiest to categorize here. So clearly, the high-integration products are very valuable in applications where there's either a power constraint or a size constraint in the application, or we can deliver better functionality or performance by putting together a complete solution for the customer. And if you look at -- in the medical space, for example, clearly, I gave that example earlier, where our new generation advanced microcontroller products, where we got a micro, we can put on a very accurate, precise high-quality analog front end to make measurements. Combine that with security features so we can lock down any data in a medical application, and really combine that with a micro that's ultralow power, which we've been able to achieve. That's a really good example of a high-integration product that can provide great value to the customer. And other examples that we can think about are in the comms market. We have some really advanced RF data converters, these are mostly D2A converters and they have, the old chips that have combinations of not only a very high-speed, gigahertz-speed DAC, but in combination with some digital upconverter technology that we also deliver to the customer, is another example where we've been able to differentiate and really make a difference for the customer's end product. We have examples in industrial for financial terminals, for example, those products are cases where you've got to combine security, you've got to combine the tamper-detection circuitry and many other functions on a single chip. And really give the customer an entire solution, that's been what's winning designs for us, because the customer knows that the product we provide, not only do, does all the functions, but it also is completely certified by Euro, MasterCard and Visa, so it's an easy way for them to get to their end market. So those are just a few examples I picked. Another one is in smart meters. Again, a core microcontroller, which is really the core of the system. And around it, we combine it with metrology to measure energy consumption. Again, we combine it with security features, and it really makes the best product out there, if you think about smart meters that are getting installed all over the world. So these are just a few examples, and it's a pretty long list. But I -- just for the sake of time, I'm going to just end it there.