Paul Davis
Analyst · Stephens
Thank you, Jill. I want to welcome everyone to Adeia's first earnings call as a leading independent publicly traded IP licensing company. On behalf of our management team and our Board, I want to extend a big thank you to all our employees and partners who have worked so diligently over the past few years to make our separation from the Xperi product business a success. I also want to wish the Xperi management team and its employees all the best as they begin their own journey as a stand-alone public company.
I am very proud of what the Adeia team has accomplished. We have built an incredible licensing platform and world-class innovation engines in both our media and semiconductor businesses. Our financial profile reflects strong recurring cash flows driven by long-term license agreements with companies and a diverse cross-section of the technology and media landscape. We are also excited about the growth opportunities that are in front of us, which I will cover in more details shortly.
As a reminder, the product business spinoff closed on October 1. So our third quarter financial results are inclusive of the product business prior to separation. However, Keith and I will focus today's comments on Adeia. We would refer listeners to yesterday's replay of Xperi Inc.'s third quarter earnings call for more commentary on the product business.
As we prepared for separation from the Xperi product business, we focused on positioning Adeia for continued long-term success as a stand-alone business. These efforts included assembling a new management team and Board of Directors presenting our long-term vision for Adeia on a stand-alone basis for the first time during our Investor Day in September. And implementing new systems, processes, and corporate governance policies and practices. While work continues on these efforts, I am proud of everything the team has accomplished and we believe we are well positioned to drive the business forward.
While preparing for separation, we also successfully closed a number of key deals. Over the last 4 quarters, we executed nearly 30 license agreements, which include both new deals and renewals. Once again validating the strength and continued relevance of Adeia's IP portfolios.
During the third quarter, deal signed include a new multi-year deal with Philo, a leading entertainment focused Pay TV streaming service and a long-term renewal with Foxtel, Australia's leading Pay TV provider. The new license agreement with Philo demonstrates our continued applicability and growth in virtual MVPD and streaming services.
Similarly, the Foxtel renewal demonstrates how Pay TV providers around the world use Adeia's intellectual property to reach consumers in more innovative ways. As we have mentioned before, we remain committed to getting the most beneficial deals done for Adeia, which can sometimes lead to a pushout in the timing. This occurred in the third quarter with a few deals pushing out to the fourth quarter. As a result, revenue for the third quarter came in at approximately $90 million.
Importantly, we remain confident in our guidance for the year as the cadence and nature of the dialog with multiple customers remains positive. Accordingly, we have maintained the midpoint of our full year revenue expectations and have narrowed the range to $430 million to $445 million.
In addition to the normal review of the quarter, I want to spend some time today covering the market opportunity for the media business. As we have noted previously, growing our annual baseline revenue is a core objective for us.
Our media business represents more than 90% of our baseline revenue and several aspects of the media business represent important areas of growth for us. As we look at the overall media opportunity, we believe it is helpful to provide a breakdown of our current addressable markets. First, U.S. Pay TV, which in 2021 was a market in excess of $100 billion is an area in which we have historically been and continue to be very successful. The U.S. Pay TV market represents roughly 60% of our overall baseline revenue. Pay TV will continue to be a significant contributor well into the future for us, even as the industry remains in secular decline. We anticipate offsetting those declines with growth in other markets, including the adjacent markets that are still emerging for us.
Moving to international Pay TV, which in 2021 was roughly $60 billion in our target international markets. Outside of Canada, we view this opportunity as a modest area of growth, given the fragmentation of the international Pay TV market general. Thus, we will focus our efforts on the more significant remaining unlicensed Pay TV providers, but we don't believe we will reach the same level of penetration as the U.S. Pay TV market, given this fragmentation.
OTT which in 2021 was already a $97 billion market, is an area we believe will continue to grow. While we have been successful in starting to penetrate this market with some key wins and dialog with other potential licensees are progressing well, we are still in the early innings of translating that into our financial results. As of today, much of the market remains a significant opportunity for us.
Moving forward, we also anticipate that we will be able to approach the OTT market more aggressively following our recent separation from the product business. Since we are no longer restricted by the channel complex we've discussed in the past. When we look at this market, it is important to note that we anticipate the average per subscriber rate will be less than what we have established in the U.S. Pay TV market. However, given the average number of OTT services each household subscribes to, this is a significant opportunity for us.
Next is consumer electronics. First, for the purposes of this presentation, we have excluded mobile from the CE market. The total CE market in 2021 was $139 billion, and continues to be an attractive licensing opportunity for us, especially for the global CE providers that ship significant volume into the United States. Consumer electronics provides us with strong visibility for our annual baseline revenue and represents an area of growth, with further market penetration.
Lastly, social media is an attractive growth market for us, and in 2021 was $136 billion market. We have had early success in this market and we believe the opportunity will continue to expand with the explosion of video on social media platforms. In addition to these already large and attractive markets, we are actively working to expand into ad tech, automotive, gaming, music streaming, and sports gambling. As these markets further develop, we will provide additional details on these opportunities. Supporting these growth opportunities is our world-class team of engineers, investors, and IP licensing team executives and professionals. Our headcount currently stands at approximately 110 employees and we expect to grow that in the near term to around 125.
I would like to highlight our media R&D team. This impressive team averages over 20 years of experience at top tier companies, including Dolby, Amazon, Qualcomm, Charter, Samsung and Snap to name a few. Approximately 60% of the team have PhDs and Russell Masters Degrees, and they are all prolific inventors. Our strong internal team also collaborates with top R&D labs in academia around the world to enhance our patent innovation engine. Collectively, this team is now producing more innovation disclosures than we had prior to separation with the combined product business.
It is these invention disclosures that will lead to organic growth in our patent portfolios. Another benefit of the separation that we expected and are now beginning to realize is that without the need to navigate the separate roadmaps and strategic priorities of the Xperi product business, there is a greater focus and alignment in our R&D teams on the truly innovative and disruptive technology, that will drive the value of our portfolio over the long term.
Turning to our semi business. We continue to focus on executing in our 5 core semiconductor market segments: image sensors, RF front end, DRAM, NAND and logic. We are actively engaging in partnership and licensing discussions with the remaining major unlicensed companies in each of these sectors with an emphasis on promoting the adoption of our hybrid bonding and advanced processing node technologies. We also continued our efforts to promote our proprietary hybrid bonding technology and advancing the industry beyond Moore's Law.
Our marketing, thought leadership and promotion of hybrid bonding at industry events has increased significantly over the past year as the world began to emerge from the COVID-19 pandemic. At these events, and based on customer feedback, we are widely recognized in the industry as a leader in hybrid bonding and we've recently seen an increased pull from our customers and partners. We also significantly enhanced our internal semiconductor team with key additions, including a new senior sales executive and a new Head of Strategy. These hires add decades of experience and domain expertise and will help drive success for the next chapter of our semiconductor business.
Before I turn it over to Keith, I want to provide a high-level look at 2023. As a reminder, we will provide 2023 guidance on our fourth quarter earnings call in February of next year. First, we anticipate modest decline in revenue year-over-year. However, after accounting for the impact of our revenue recognized from Micron in the first quarter of 2022, we anticipate revenue growth in 2023. Second, in our first full year as a stand-alone IP company, we will demonstrate the benefits of the leverage from our highly-profitable business model with investments in our patent portfolio growth, returning capital to our shareholders, primarily through our quarterly dividend and paying down our debt through making accelerated payments.
Third, we will continue to progress our efforts to expand into adjacent markets that will help accelerate our revenue growth. We anticipate initial progress in music streaming, as our IP portfolio already has significant applicability and we have begun the customer engagement process. The entire management team is excited about sharing our progress in 2023 and beyond.
With that, I'll turn the call over to Keith to discuss our financials. Keith?