Kristen Harrington-Smith
Analyst · RBC Capital Markets. Please go ahead
Thanks, Ameet. It is my pleasure to share an update on ZYNLONTA. Including our plans to reorganize the commercial field teams to optimize the opportunity we have with this differentiated therapy. As you've already heard, first quarter net sales of ZYNLONTA were $19 million, a 15% increase year-over-year and a slight decline versus Q4 2022, which includes the gross-to-net headwinds. While we are encouraged to see increased awareness and trial, there is much more we can do to embed ZYNLONTA into prescribing patterns, particularly in the community. By establishing leadership in the third line, third line plus setting as a single agent, we believe we will be well positioned for growth in potential combinations and in earlier lines of therapy. Consequently, I want to spend my time today sharing our assessment of the evolving market dynamics and how we are adapting by implementing a new go-to-market model to optimize performance. I've spent the last few months analyzing the DLBCL market and in particular the interplay between the thought leading academic setting and the community setting. What is clear is that ZYNLONTA's unique product profile is distinguished from other products used in the third line, third line plus DLBCL setting. Furthermore, the profile is even more attractive for community treaters givens ZYNLONTA's strong single agent activity, manageable safety profile, and ease of administration. The relapsed refractory DLBCL market is highly fragmented with no standard of care in the third line, third line plus setting, and a large portion of patients still receive systemic chemo-based therapy. We believe these dynamics present a tremendous opportunity to gain breadth and depth in the market. Let me now explain the market dynamics from a competitive and treatment setting perspective. On the competitive front. We are fully aware that the DLBCL market is a fast moving space with new treatment paradigms approved or near approval. In terms of emerging treatments Pola-RCHP was just approved for the frontline setting, and we are anticipating the approval of bispecifics within the coming months. This represents an opportunity as much as a challenge for us. For example, many physicians will not retreat with Polivy after they use it in the frontline setting, which potentially opens up more opportunity for ZYNLONTA. And while the anticipated approval of bispecifics will increase competition, we believe that based on feedback from certain experts, the use of bispecifics may be limited primarily to academic centers that are best equipped to provide this treatment. In the long run, we believe that the entrance of bispecifics is also an opportunity for ZYNLONTA. The potential of these two powerful single agents in combination could provide a benefit to a large patient population with unmet medical needs. As Mohamed will explain, the combination of ZYNLONTA with bispecifics being studied in LOTIS-7 and other studies has the potential to transform the treatment paradigm. Now, let's move on to the shifting treatment dynamics that we must address in order to optimize ZYNLONTA adoption and uptick today. One, academic centers continue expanding into the community through acquisition and partnerships. Two, the community practices are consolidating and are more centralized in decision making. Three, the interplay between the two settings is stronger than ever, particularly in the later lines of DLBCL. In some cases, community physicians refer to academic physicians for complex therapies such as CAR-T and in the majority of cases where they don't refer their patients, the community physicians will often consult with a local expert. These market dynamics require tighter coordination across local teams to leverage advocacy and ultimately drive depth of prescribing. Given the combination of these competitive trends and the evolving treatment setting dynamics in the DLBCL market, I would like to discuss how we can best capture the ZYNLONTA opportunities through transforming our go-to-market model. By evolving our commercial model, we believe we will more effectively target and manage key accounts, and we will enlist key thought leaders as advocates in both academic and community centers. The key changes in our new field model include the following: One, we have defined the territories that naturally work together between the academic and community centers. Two, we are implementing a structure in which the entire field force has a customer facing role. Three, we are realigning the field force to smaller local teams based around two key roles, an account manager with experience in navigating complex institutions and hematology specialists focused on community centers. Now, let me give an example of how this will work in practice. Florida is a critically important region with a mix of top tier institutions such as Moffatt, University of Miami and Florida cancer specialists, as well as their satellite offices and surrounding community practices. Until now, we had three hematology sales specialists splitting the state equally, but no clear account ownership and suboptimal coordination across different sites of care. Under the new model, we will have one account manager who acts as the lead for these institutions and two hematology sales specialists who will leverage the relationship with the main treatment center to pull through ZYNLONTA in the satellite offices and surrounding community sites. All three work together as one local team with shared objectives. This reorganization is designed to increase the effectiveness of the commercial team, matching the right people with the right roles and improve overall execution so that we optimize the curve of adoption and uptick for this important medicine. We plan for overall customer facing headcount to be relatively stable as we implement the new structure and we will continue to cover over 90% of the potential market. The change was announced internally mid-April and will be finalized by the end of May. Once the reorganization is complete, we will have a results oriented, empowered and fully accountable organization that is better aligned with the intricacies of their local market. The team will be focused on the top accounts in each geography while driving influence and pull through to the community. You have heard us describe the commercial opportunity in the third line plus setting of DLBCL as around 20% of an ultimate $500 million to $1 billion opportunity for ZYNLONTA. I am confident that we will deliver with this new model while laying the foundation for ZYNLONTA as the combination agent of choice. Now I'll turn the call over to Mohamed.