Ameet Mallik
Analyst · Jefferies. Your line is open.
Yes. Thank you, Kelly. Yes. So the launch metrics, and again, I would just say the reason we don't disclose numbers is more because the sample size of the data we get are directional. So they're good for trends. As you mentioned, since the launch, we look at a number of different things. One thing we look at is awareness of our products, both aided and unaided. While we got to relatively high levels of aided awareness early in launch, unaided awareness was really far below competitors at the beginning of this year. That's really improved, particularly in Q2 and Q3, we've seen improvement in our unaided awareness. Also share of voice we look at, just how competitive are we in terms of reaching physicians, and we've maintained a competitive share of voice. The other thing we look at, of course, is our third line patient share, which again is directional, but we're increasing share steadily. The last thing we look at is account level performance. So we track every account in the country and look at how we're doing, where we're gaining, where we're losing. What I can tell you is we continue to grow. We continue to have steady growth in the academic segment overall, but with a roughly stable number of ordering accounts. The community was more dramatic. We saw very strong growth in the community in this quarter and a fairly large increase in the number of ordering accounts. So what that translates into is, whereas before, we used to have roughly 60% of our accounts, I'm sorry, 50% of our accounts in the community right now, 60% of our order in accounts for the community. And the volume used to be only about 40% from the community. Now it's about 50% of our total volume. So it's a pretty dramatic shift given that the academic segment is still growing right now, and it's growing at a nice steady clip. If I think about going forward, we're further penetrated in the academic segment given that we drove awareness and uptake very early in the launch, so almost 1.5 years ago. So we think we're going to have steady growth in that segment, but we're a little bit more mature into the launch. Whereas in the community segment, because our unaided awareness was low and access started to open up, really starting in Q2. That's also when we got the J-code and other effects, that community opportunity started opening up in Q2 and into Q3. We've obviously driven much more robust growth. While we continue to believe that we're going to continue to grow while it's likely to be more moderate than the growth we saw in Q3 in the community segment.