Shantanu Narayen
Management
Yes, Jay, I think both of those continue to be really important strategic objectives for the company as it relates to retention as the book of business gets larger and larger, both in terms of ensuring that they're getting value for the products, as well as from an upsell perspective and being able to upsell them. And you'd be amazed how productive the retention team has been in terms of really understanding what's the right offer, what's the right way to continue to make sure that they get value out of it. The incredible work that's being done even as it relates to payment methods and just making sure that, that is a way to both attract and retain new customers to the platform. So, retention is a very big area of focus, and I continue to believe that it is an area of growth within the enterprise with named user deployment, what we are doing associated with making it really easy for people to adopt our technology. So that, again, is a way in which we are increasing both the ARPU, as well as the number of users in the enterprise. And so, real good focus with some significant results. On the frictionless, I think you clearly see that customers, when they do a search, and if they want to do a search for create PDF, for example, they want that to be immediately fulfilled and get instant gratification. And so, the reason and the thesis behind frictionless is when people are doing something, how can we, within one or two clicks, enable them to do it as well as, at that point, ensure that it's a monetization opportunity for us. And so, I think that'll continue to be both in the document space, as well as in the creative space as we have done with Spark, where you do a Google search and you want to create a flyer, and we want to be able to fulfill that very easily. So, I think it's important and I think expansion opportunity for us on frictionless. So, we're doing well in both cases, and it will continue to be an area of focus. I know you didn't ask it, but you are aware that even on the API side, making sure that all of our stuff is available as APIs is another way to just extend this reach through the partner ecosystem as well.