Earnings Labs

Adobe Inc. (ADBE)

Q1 2015 Earnings Call· Tue, Mar 17, 2015

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Transcript

Operator

Operator

I would like to welcome you to Adobe Systems First Quarter Fiscal Year ’15 Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers’ remarks, there will be a question-and-answer session. [Operator Instructions] Thank you. I would like to now turn the call over to Mr. Mike Saviage, Vice President of Investor Relations. Please go ahead, sir.

Mike Saviage

Analyst · Walter Pritchard at Citi. Your line is now open

Good afternoon and thank you for joining us today. Joining me on the call are Adobe’s President and CEO, Shantanu Narayen, as well as Mark Garrett, Executive Vice President and CFO. In the call today, we will discuss Adobe’s first quarter fiscal year 2015 financial results. By now, you should have a copy of our earnings press release which crossed the wire approximately one hour ago. We’ve also posted PDFs of our earnings call prepared remarks and slides, our financial targets, and an updated investor datasheet on adobe.com. If you would like a copy of these documents, you can go to the Investor Relations page and find them listed under Quick Links. Before we get started, we want to emphasize that some of the information discussed in this call, particularly our revenue, subscription and operating model targets, and our forward-looking product plans, is based on information as of today, March 17, 2015, and contains forward-looking statements that involve risk and uncertainty. Actual results may differ materially from those set forth in such statements. For a discussion of these risks and uncertainties, you should review the Forward-Looking Statements Disclosure in the earnings press release we issued today, as well as Adobe’s SEC filings. During this call, we will discuss GAAP and non-GAAP financial measures. A reconciliation between the two is available in our financial targets document and in our updated investor datasheet on Adobe’s Investor Relations website. Call participants are advised that the audio of this conference call is being webcast live in Adobe Connect and is also being recorded for playback purposes. An archive of the webcast will be made available on Adobe’s Investor Relations website for approximately 45 days and is the property of Adobe. The call audio and the webcast archive may not be rerecorded or otherwise reproduced or distributed without prior written permission from Adobe. I will now turn the call over to Shantanu.

Shantanu Narayen

Analyst · Jefferies. Your line is now open

FY15 is off to a strong start. In Q1, we reported revenue of $1.109 billion and non-GAAP earnings per share of $0.44. We achieved solid growth across our Creative Cloud and Marketing Cloud businesses, and delivered a new wave of product innovation. In Digital Media, Creative Cloud continues to be the preeminent destination for creatives around the world, enabling them to work seamlessly across desktop and mobile devices. While the desktop applications continue to be the foundation of Creative Cloud, 50% of Creatives are using mobile devices in their creative process. Over 30 million mobile apps have been downloaded, including capture apps like Adobe Brush and Shape, as well as desktop companion apps for Photoshop CC and Illustrator CC. Over 5 million new free subscribers were acquired through our Creative Cloud mobile apps since MAX in October. We celebrated the 25th anniversary of Photoshop last month and were blown away by the tremendous response from customers, partners and the press. Photoshop is one of the world's most iconic brands and has had a profound impact on every form of design and media, from animation to photography to film to web design. Through consistent innovation over the span of two and a half decades, Photoshop has stayed fresh and relevant and is now attracting a new generation of fans. We continue to successfully migrate the Creative Suite installed base, as well as bring new customers into the community. In Q1, Individual and Team adoption grew by 517,000 to over 3.9 million subscriptions. This represents 28% year-over-year growth in net new subscriptions. Creative Annualized Recurring Revenue or ARR grew to $1.79 billion exiting Q1. Delivering on our promise to make Creative Cloud the one-stop shop for creatives, we closed the acquisition of Fotolia in January. Stock content is a part of an…

Mark Garrett

Analyst · Jefferies. Your line is now open

In the first quarter of FY ‘15, Adobe achieved revenue of $1.109 billion above the high end of our targeted range. GAAP diluted earnings per share in Q1 were $0.17 and non-GAAP diluted earnings per share were $0.44. During the quarter, we closed the acquisition of Fotolia which contributed $7 million in revenue in Q1 and was not material to non-GAAP earnings per share. Highlights in our first quarter include, delivering revenue above the high end of our targeted revenue range; achieving 28% year-over-year growth in net new subscriptions to Creative Cloud; closing the acquisition of Fotolia, which when combined with other creative marketplace services we offer, increases our creative addressable market by $4 billion, Adobe Marketing Cloud revenue of $311 million and exiting Q1 with a record 70% recurring revenue. In Digital Media, we achieved revenue of $703 million. This segment has two major components of revenue, our creative family of products and our Adobe Document Cloud products. In our creative business, we exited Q1 with 3,971 million Creative Cloud subscriptions. Net new Creative Cloud subscriptions increased by 517,000 in Q1, consistent with our expectations given Q1 seasonality. Retention of Creative Cloud subscriptions, including renewals after promotional pricing expiration, continues to track ahead of our initial projections. Q1 adoption of Creative Cloud for teams grew substantially on a year-over-year basis, and we are building a healthy Enterprise Term License Agreement or ETLA pipeline. Average revenue per user, or ARPU, within each of our Creative Cloud offerings maintained steady levels, consistent with results over the past year. Blended ARPU across all Creative Cloud offerings declined slightly as a result of mix. As we discussed last week at the Financial Analyst Briefing at Summit, Creative Cloud Single Apps and the Creative Cloud Photography Plan are expanding our market opportunity through the…

Mike Saviage

Analyst · Walter Pritchard at Citi. Your line is now open

Adobe MAX will occur again in Los Angeles this fall during the week of October 5th. We will provide registration information later this summer. More information is available at max.adobe.com. For those who wish to listen to a playback of today’s conference call, a web-based archive of the call will be available on our IR site later today. Alternatively, you can listen to a phone replay by calling 855-859-2056; use conference ID number 94371293. Again, the number is 855-859-2056 with ID number 94371293. International callers should dial 404-537-3406. The phone playback service will be available beginning at 5 PM Pacific Time today, and ending at 10 AM Pacific Time on Monday March 23, 2015. We would now be happy to take your questions. Operator?

Operator

Operator

[Operator Instructions] And your first question comes from the line of Brad Zelnick at Jefferies. Your line is now open.

Brad Zelnick

Analyst · Jefferies. Your line is now open

Thank you very much for taking my questions. Mark, you said the 517,000 Creative sub adds was consistent with your expectations, given Q1 seasonality. So this is very different than last year’s Q1 seasonality if we just look at subs. But can you maybe frame it for us in the context of total Creative units since obviously there is a lot less Creative perpetual revenue this year?

Shantanu Narayen

Analyst · Jefferies. Your line is now open

Sure. So let me also jump in a little bit on color for the quarter and then Mark can add to that. I think we’ve been telling you for a while that Digital Media ARR is really the best health for the business, and as you saw that grew to $2.09 billion. One of the things that I think we should also reflect is that, we offer customers multiple ways to acquire Acrobat subscriptions. And depending on the type of customer, this can get reflected in either the Creative subs and ARR Brad or the document ARR. So when you acquire Acrobat as part of CC offering whether it’s single app or complete, that’s reflected in the Creative ARR. And when you get it as part of the Document Cloud offering, the ARR is then reflected in the Document Cloud. And this is actually very similar to the way in which we offer the perpetual software when we had Acrobat as well as Creative Suite. So one of the things in the quarter was that as we contemplated the Acrobat mix changing, we experimented we’re driving more Acrobat in conjunction with the Document Cloud launch. So if you look at the Acrobat subs ratio in Q1, if they were reflected in CC subs similar to prior quarters, the Creative reported subs would have been significantly higher. And so I think a number of you probably had the mix different in terms of being over-weighted in CC subs and ARR since you guys were unaware of the experimentation we were doing in conjunction with the Doc Cloud launch. So when we look at the results that we had in Q1 overall, as it relates to Digital Media ARR and adoption of the Creative Cloud and Acrobat, that’s why we said it was very much in line with our targets.

Mark Garrett

Analyst · Jefferies. Your line is now open

I think the only thing I would add to that…

Brad Zelnick

Analyst · Jefferies. Your line is now open

Thank you. That’s actually helped.

Mark Garrett

Analyst · Jefferies. Your line is now open

The only thing I would add to that Brad is in Q4, we did have holiday promos, especially around photography to drive adoption in advance of the holidays. And in Q1, we really did not have any of that. So we didn’t have much from a promo perspective in Q1 driving units.

Brad Zelnick

Analyst · Jefferies. Your line is now open

That’s helpful. And if I can just slip in one quick follow-up. Mark, I think, you see it in the release or in your comments, but especially in light of Fotolia closing and the volatility in FX translation and the impact that that has, can you just remind us of your full year targets? Thanks.

Mark Garrett

Analyst · Jefferies. Your line is now open

Yes. Let me ask you since you brought up FX, let me talk about FX for a couple minutes because it is important. And there’s three considerations that you should consider as it relates to FX, right. One is revenue. Two is the balance sheet and specifically deferred revenue. And then the third is ARR, as it does impact ARR as well. So let me just walk through each of those. I think I have explained this over the years. We have a hedging program to hedge a portion of our revenue through a cash flow hedging program. So we have revenue and expense in euro, pounds, and yen, as you know and we hedge a large portion of that net position of revenue versus expense in each of those currencies by buying put options. And we hedge a few quarters out at any point in time and we have been doing that for years and you saw it worked very well in Q1 and Q2 -- in Q1 I should say. Because we hedge a few quarters out in a rate dropping environment, it was minimal impact to our revenue after hedging in Q1 and you saw that in the results. At current rates, I would also expect minimal impact to revenue after hedging in Q2, and that’s factored into the Q2 guidance that I provided. And as we learn more about rates going forward for Q3 and Q4, we will let you know about any potential impact at that time. And as is customary for us, we are not going to update our annual targets at this time. The second piece is the balance sheet. The deferred revenue balances, the balance on the balance sheet is protected. However, again, in a rate declining environment since deferred revenue balances are made up of activity from as much as a year ago, the deferred revenue that comes off the balance sheet is at a higher rate than the new deferred revenue going onto the balance sheet. So the rate drop does have an impact to net new increases to deferred revenue. And then the last piece is ARR. So as you know, we report ARR in constant currency from the rate at the start of the year. And as you know, we revalued our year ending ‘14 ARR based on December '14 rates. But when you compare Q1 of '15 net new ARR to Q1 of '14 net new ARR, it’s a similar situation to deferred where in the '14 net new ARR, you would be building that up at a higher rate and that lowers the reported year-over-year growth. So it’s likely had a mid-single-digit impact on year-over-year net new ARR growth in Digital Media. So that’s kind of a mouthful, but I know there’s going to be a lot of questions on FX and hopefully that clears it up.

Brad Zelnick

Analyst · Jefferies. Your line is now open

No. That’s very helpful. And just on the full year targets and I’ll leave it here after this. The 5.9 million Creative subs and I know that’s only one piece of a much bigger story, but everybody seems to focus on it, that still stands and you still feel confident in that for the year?

MarkGarrett

Analyst · Jefferies. Your line is now open

So again, Brad, we customarily do not update annual guidance after Q1 and we’re not doing that today. But as Shantanu said, we’re happy with how we did in Q1 and it’s consistent with our expectations.

Brad Zelnick

Analyst · Jefferies. Your line is now open

Thank you so much.

Shantanu Narayen

Analyst · Jefferies. Your line is now open

Next question please.

Operator

Operator

And your next question comes from the line of Brent Thill from UBS. Your line is now open.

Brent Thill

Analyst · Brent Thill from UBS. Your line is now open

Hi. Good afternoon. On the marketing side, number continues to do very well. I’m just curious when you look at the percentage of the revenue that is perpetual now versus recurring. Can you just give us a sense of what you're seeing going forward in that line? And I know it was seasonal in Q1 when you called for that and anything else we should think about as we’re modeling that up for the year.

MarkGarrett

Analyst · Brent Thill from UBS. Your line is now open

Yes. Brent, as we said, towards the end of last year, we’ve kind of gotten to the point where the perpetual number is pretty small. I mean, it’s going to bounce around a little bit based on customer preference, but it's not. It's not a material number anymore and it's not going to swing the revenue that much anymore. So we feel good about the fact that that has transitions into a more ratable model now.

Brent Thill

Analyst · Brent Thill from UBS. Your line is now open

Okay. And the follow-up for Shantanu on Document Cloud, I know there is pieces of this that you had and somewhat of a re-brand. Can you just give us a sense of maybe what’s new at a high level and what opportunity you think this can unlock? Now, it seems that you’re a more focused on this than perhaps in the past.

Shantanu Narayen

Analyst · Brent Thill from UBS. Your line is now open

Sure, Brent. I mean, I think the fundamental issue is that the need to manage documents and document workflows is actually increasing rather than decreasing. And we have this incredible franchise when we think about both the reader, distribution that we have across virtually every device, the fact that we've distributed over a billion of them. And the fact that PDF has been accepted as the de facto standard for documents. So when you put that together and you consider the massive shift that's happening from paper to digital, we just think we have a really unique opportunity to convert paper documents to this high-quality PDF that you can edit, you can auto populate, you can fill forms, you can send for signatures and more. And so what we announced today was as part of the Document Cloud Acrobat DC, which is a completely re-imagined user experience far more simple, far more intuitive, we've aligned all of the product offerings from Acrobat to reader to standard, all associated with Acrobat DC. And then the other thing we've done is a huge focus on mobility, so we’ve designed Acrobat DC to be touch enabled and work seamlessly across devices. These signatures are now part of every subscription of Acrobat DC and we think that integrating documents across other systems like Office 365 as well as other storage providers we've added significant more value. And so we just feel like this is a large opportunity, it’s ours to win. And I think when you think about both, what's being used within the Document Cloud, as well as I mentioned earlier, Acrobat within the Creative Cloud, it just continues to be an opportunity that we focus on. So as we think about the year for Acrobat, we think we will keep revenue relatively consistent with last year, but we will grow ARR quite a bit. And so I think we're excited about that.

Brent Thill

Analyst · Brent Thill from UBS. Your line is now open

Thank you.

Operator

Operator

And your next question comes from the line of Steve Ashley for Robert W. Baird. Your line is now open.

Steve Ashley

Analyst · Steve Ashley for Robert W. Baird. Your line is now open

Great. I just had maybe my first question on the Marketing Cloud. Just wondering if you had any color around bookings growth you’re seeing there?

Shantanu Narayen

Analyst · Steve Ashley for Robert W. Baird. Your line is now open

Yeah. Steve, I think, the bookings growth again were in line with targets that we have. As you know, you were there at Summit. Summit was an incredibly successful event for us. It’s -- as we said in the prepared remarks, the largest pipeline growing event for us. I think, we continue to grow our lead in that particular category and our recognized does that. So we’re pleased with what we did in Q1 and continue to be really bullish about the opportunity that Adobe has in the marketing space.

Steve Ashley

Analyst · Steve Ashley for Robert W. Baird. Your line is now open

Yeah. One other things you guys talked about at the Marketing Event was some of the core services in the Marketing Cloud included assets. And I’m just wondering in terms of the long-term strategy, is there a plan or hope to maybe link that to the Creative Cloud and if there is maybe you could talk about that a little bit?

Shantanu Narayen

Analyst · Steve Ashley for Robert W. Baird. Your line is now open

Sure. I think the core services that you’re alluding to Steve, for the benefit of others on the call, I mean, there are things like what we've introduced with audience manager, the ability to run both campaigns and to have them specific to customer segments, whether you're doing that for your media span, whether you're doing that associated with understanding analytics or targeted campaigns and converting them to paying customers. With respect to the integration of the Clouds and today I’ll say, three Clouds. One of the things that we continue to view is Asset Management is the core of what you can do between Creative Cloud and Marketing Cloud. You saw number of customers talk about how the velocity of content creation is increasing and how the fact that we have integrated, the Clouds help them with that. So the core service I would say are the Asset Management service that's part of the Marketing Cloud, the ability to run campaigns and overtime you can also look at the audience segmentation. The other thing, I think, we showed at Summit was the ability to look at an asset as part of the sneak and understand how effective the usage of that asset was creative asset across all campaign. So I think that also give some indication of the innovation that we’re doing in this space.

Steve Ashley

Analyst · Steve Ashley for Robert W. Baird. Your line is now open

Great. Thanks.

Operator

Operator

And your next question comes from the line of Brian Wieser at Pivotal Research. Your line is now open.

Brian Wieser

Analyst · Brian Wieser at Pivotal Research. Your line is now open

Yeah. Thanks for taking the questions. First, I was wondering if you can update us on the backlog for the overall business and separately, I was wondering if there’s any characterizations you can offer on the numbers of customers you have in the Marketing Cloud alone?

MarkGarrett

Analyst · Brian Wieser at Pivotal Research. Your line is now open

Hi. It’s Mark. So on unbilled, we only disclose that number with the K at the end of each fiscal year. So, obviously, we would expect that to keep growing, but we don't disclose the number other than at the K.

Shantanu Narayen

Analyst · Brian Wieser at Pivotal Research. Your line is now open

And Brian, with respect to the number of Marketing Clouds customers, they are in the thousands. I think the focus on those customers as you know is both with new logo addition, as well as with increased upsell of our existing solutions, but we don't have an update to that number. It is clearly in the thousands and growing well.

Brian Wieser

Analyst · Brian Wieser at Pivotal Research. Your line is now open

Okay. Great. And for me just one brief question around Nielsen and your relationship there, just wondering if you could update us on when you expect to see product in the market and any current commentary on relationships, evolution of that product?

Shantanu Narayen

Analyst · Brian Wieser at Pivotal Research. Your line is now open

Yeah. Brian, the rational for the partnership that we announced was that, every single advertiser and publisher would like to see consistent cross domain understanding of customers. And since we are clearly the leaders of what’s happening in web analytics and Nielsen is a leader of what’s happening on TV, providing a consistent demographic of who’s viewing what content across what device is something that the two of us can uniquely provide. We are working together. We don’t have an update on exactly when that’s going to be in market. But it’s been received well by publishers and advertisers because they do want that currency to cut across multiple TV screens, multiple screens.

Brian Wieser

Analyst · Brian Wieser at Pivotal Research. Your line is now open

Great. All right. Thank you very much.

Operator

Operator

And your next question comes from the line of Brendan Barnicle with Pacific Crest Securities. Your line is now open.

Brendan Barnicle

Analyst · Brendan Barnicle with Pacific Crest Securities. Your line is now open

Thanks so much Mark. In your prepared remarks you mentioned that blend in AR -- blended ARPU across Creative Cloud offerings declines slightly as a result of mix. We’ve seen that for a while now as you’ve had individual product sales. When do you think that starts to bottom out? Are you guys modeling a point where that bottoms out?

Mark Garrett

Analyst · Brendan Barnicle with Pacific Crest Securities. Your line is now open

Yeah. Actually it’s come down this quarter less than it has in recent quarters. So it was a much smaller decline this quarter. So it is conceivable that we are starting to see that now actually.

Shantanu Narayen

Analyst · Brendan Barnicle with Pacific Crest Securities. Your line is now open

Yeah. When we look at it, maybe I’ll just add to that. We found the ARPU very healthy in the quarter. The thing to remember again is the steady state of the creative business for sure what we had was both a mix between the full units as well as individual point units. And I think we’ve stated in the past that if you consider it from a revenue point of view, it was approximately a 70-30 towards the suites. And if you consider it from a units’ point of view is 50-50. And when we rolled out the Creative Cloud, as you know we rolled out the Creative Cloud complete first and then added offerings such as the individual lap offering for team as well as the CCPP offering. And so all of this is happening in line with our expectations. We are increasing the market for both of those, but the revenue that we see today for Creative Cloud complete as a percentage of the total revenue is higher than what it was with the creative suite offerings. So things are playing out in line with our expectations.

Brendan Barnicle

Analyst · Brendan Barnicle with Pacific Crest Securities. Your line is now open

And Shantanu, at the marketing companies, is it clear you are seeing bigger deals and bigger RFEs. Do you have any commentary of what you seeing on a sort of ARPU over Marketing Cloud side of business?

Shantanu Narayen

Analyst · Brendan Barnicle with Pacific Crest Securities. Your line is now open

Well we don't use the word ARPU there. But in terms of the large deals and the number of transactions greater than $500,000 or $1 million we don't have an update right now. Actually Brad had some data that he put in that datasheet so that does reflect the progress that we are making in multi-solution selling. We are not updating that today over and above what Brad described at the marketing summit, Brendan.

Mark Garrett

Analyst · Brendan Barnicle with Pacific Crest Securities. Your line is now open

And just for reference those are in the slides on our IR site, there's a reference to the summit slides from last week that you can access that information at.

Brendan Barnicle

Analyst · Brendan Barnicle with Pacific Crest Securities. Your line is now open

And then just one last product question Shantanu on the document cloud, I was wondering what you guys are seeing with EchoSign and changes in the competitive landscape there? Thanks. That’s it for me.

Shantanu Narayen

Analyst · Brendan Barnicle with Pacific Crest Securities. Your line is now open

Well, I think with respect to signatures, the demand for signatures the organic demand for signatures and making that paper based workflow move digital. I think we are seeing tremendous demand for that. I think there are a couple of players in that market. I think today's announcement allows us to enable every reader on every device to start to participate in the electronic signature workflow, which we think will be a jumpstart both for us as well as other players in that market. It's going to be a big market and it's going to take years by the time we get all of the approval. So I think everybody is going to see a significant amount of growth. And there are other competitors as you point out. But we really like what footprint we have right now and the offering that we have in the market.

Brendan Barnicle

Analyst · Brendan Barnicle with Pacific Crest Securities. Your line is now open

Great. Thanks guys.

Operator

Operator

And your next question comes from the line of Mark Moerdler at Bernstein. Your line is now open.

Mark Moerdler

Analyst · Mark Moerdler at Bernstein. Your line is now open

Thanks. This is Mark Moerdler. So quick questions, do you believe the FX has had any impact on subscriber’s adoption in any of these regions. Do you think you’ve seen anything slower in terms of the mix of subscribers? And was the FX itself a larger impact on creative than other divisions? Then I have got a quick follow-up.

Mark Garrett

Analyst · Mark Moerdler at Bernstein. Your line is now open

I mean the net to both of those questions is no. I don't think it has any impact on customer adoption and the FX is going to be skewed towards where revenue is by currency and that's not going to be much different for creative versus other pieces of the business really.

Shantanu Narayen

Analyst · Mark Moerdler at Bernstein. Your line is now open

Mark, just to, again clarify, both all of the individual offerings, team continued to do well in the quarter. We had a strong quarter for team, as it related to Creative Cloud subscriptions. And again, I do want to repeat that the Acrobat subscriptions in the quarter, virtually every one of them went against the Document Cloud ARR as opposed to the Creative ARR but it is reflected in the Digital Media ARR.

Mark Moerdler

Analyst · Mark Moerdler at Bernstein. Your line is now open

So is that going to then -- is that a long-term impact? In other words, are we going to see more of those subscribers float over? I know you’ve guided to a number in terms of subscribers for the year, but overall should we see that as a long-term gain that those pick ups are going to occur on the document side?

Shantanu Narayen

Analyst · Mark Moerdler at Bernstein. Your line is now open

No, I think we were experimenting this time, as it related to the Document Cloud launch. I think we continue to think that there's a tremendous headroom in the Creative Cloud install base that we will continue to drive towards. And we remain confident about the long-term subscriber numbers as well, that we will continue to drive in Creative. But I think, this time we wanted to reflect that you see that strength more on the Document ARR than the creative ARR.

Mark Garrett

Analyst · Mark Moerdler at Bernstein. Your line is now open

And that mix -- that mix, Mark, would’ve been factored into the 5.9 when we guided.

Mark Moerdler

Analyst · Mark Moerdler at Bernstein. Your line is now open

Okay. And one another quick one, does the Document Cloud drive any change in revenue recognition license versus subscription?

Shantanu Narayen

Analyst · Mark Moerdler at Bernstein. Your line is now open

Well, we certainly have subscription as an offering right now. That subscription offering for Acrobat has been there for a while. We continue to believe that as you -- the migration will not happen the way the Creative Cloud migration happened. So, we've said that revenue we expect to be in the Document Cloud business relatively flat for the year but ARR to grow well.

Mark Moerdler

Analyst · Mark Moerdler at Bernstein. Your line is now open

Thank you very much.

Operator

Operator

And your next question comes from Jay Vleeschhouwer of Griffin Securities. Your line is now open.

Jay Vleeschhouwer

Analyst · Griffin Securities. Your line is now open

Thanks. Good evening. Mark, question for you first. Regarding the revenue profile in parts of your business, particularly marketing cloud because that is -- you have a mix in some cases of platform access revenues and then you have a large mix of course of usage based or transactional based revenue. Could you talk about how you think that mix might evolve both in the marketing cloud side of the business and perhaps in the other sides of the business, Creative Cloud or doc services in terms of platform and usage based revenue and then a follow-up? Thanks.

Mark Garrett

Analyst · Griffin Securities. Your line is now open

If I understand you correctly, Jay, I mean for the most part, it’s all usage based. I mean, some of it is specifically tied to usage numbers every single quarter. Some of it is based on an annual usage number. But for the most part, it is usage-based revenue kind of oriented.

Jay Vleeschhouwer

Analyst · Griffin Securities. Your line is now open

Okay. Okay. On the Creative Cloud subs add number, two things you mentioned last week at Summit that you have 5 million trial users signed up from your player downloads. How are you thinking about converting those to paying subscribers? And in terms of another potentially very long source of subscriber add, particularly for DSLR. How are you thinking about converting the old element space to subscription? I would think that the package full of elements would have over the years generated several millions at least of nominal users, so how are you thinking about converting them?

Shantanu Narayen

Analyst · Griffin Securities. Your line is now open

It’s a good question, Jay. I think both the millions of elements customers that we have, as well as the over 30 million Acrobat units that are out there, both represent an install base that we will consider moving to the appropriate subscription offering. So more specifically to your question about elements, the elements base, certainly we believe a better migration path for them moving forward is the Creative Cloud Photography. Both the elements base, as well as the trial users, we have a very carefully constructed campaign to continue to your target them and have them move over from being trial users to being paid subscribers of the Creative Cloud and we will continue to execute against that opportunity.

Jay Vleeschhouwer

Analyst · Griffin Securities. Your line is now open

All right. Just one more if I may, Mark, your Q1 cash flow was relatively low or lower than Q1 last year anyway? In spite of that just given the revenue staffing of various subscription businesses and margin expansion that you will likely see this year, were there the reason that your operating cash flow should probably meet or beat $2 billion for fiscal ’15?

Mark Garrett

Analyst · Griffin Securities. Your line is now open

So I am not going to guide to a total number for the year, Jay. But suffice it to say that this is a low quarter coming off of Q4 with all the payments that we make in Q1 and it’s going to back very nicely through the rest of the year.

Jay Vleeschhouwer

Analyst · Griffin Securities. Your line is now open

Thanks a lot.

Operator

Operator

And your next question comes from line of Jennifer Lowe at Morgan Stanley. Your line is now open.

Jennifer Lowe

Analyst · Jennifer Lowe at Morgan Stanley. Your line is now open

Great. Thank you. I wanted to touch quickly on the reseller channel and in particularly in Q3 there was little bit of air pocket there given the pulling out of perpetual but seemed like that came back pretty strongly in Q4? Do you think the reseller channel is now kind of stable where you like to see it at this point?

Shantanu Narayen

Analyst · Jennifer Lowe at Morgan Stanley. Your line is now open

Yeah. I feel good, Jennifer, about how the reseller channel is also focused on the Creative Cloud opportunity and how they're executing against it. They are certainly targeting the installed base and helping them migrate from Creative Suite to Creative Cloud. So we feel good about it around the world.

Jennifer Lowe

Analyst · Jennifer Lowe at Morgan Stanley. Your line is now open

Great. And then just one for, Mark, this is the second quarter in a row, where expense growth -- operating expense growth has been less than a percent, which is pretty impressive given, especially how you are investing in the Marketing Cloud? I guess, two questions, one is, how much of that, or maybe really just one question, how much of that is upward figure proactively making trading costs versus something more tactical like FX?

Mark Garrett

Analyst · Jennifer Lowe at Morgan Stanley. Your line is now open

It’s not FX. We manage the cost structure the company very, very carefully. We've always been very good at that frankly. We've got the money we need to invest in the business. We’ve got the sales capacity we need to invest in the Digital Marketing business. That OpEx number, you are going to see it start to grow. Now as we go through the year, don't forget when you come off of Q4, there's a lot of additional comp expense for sales commissions and things that you have in Q4 that you don't have in Q1. So that's a big reason for what you see between Q4, Q1. But it will ramp as we go through the rest of the year and you'll see that based on the guidance for the year that we had provided.

Jennifer Lowe

Analyst · Jennifer Lowe at Morgan Stanley. Your line is now open

Great. Thank you.

Operator

Operator

And your next question comes from the line of Samad Samana from FBR Capital Markets. Your line is now open.

Samad Samana

Analyst · Samad Samana from FBR Capital Markets. Your line is now open

Hi. Thanks for taking my questions. I wanted to touch base on Fotolia with the acquisition that closed? Could you remind us how many subscribers they have and could you share any data on the overlap between their subscriber base and who is using the Creative Cloud already?

Shantanu Narayen

Analyst · Samad Samana from FBR Capital Markets. Your line is now open

We have not provided their subscriber base numbers. What we have provided is the overall market available opportunities. So, we've said, when you consider all of services, it’s approximately a $4 billion. We have also shared everything over 90% of the people who contribute stock content, use our tools and over 80% of those who buy that stock content use various tools. And strategically, what you should think about it is that the integration is on track. We will continue to offer as a standalone service the two models that Fotolia had namely on-demand model as well as a subscription model for stock photos as well as we will introduce new offerings, which includes Creative Cloud and stock offering. So that's conceptually how you should think about it. When it's introduced into the market, we’ll certainly provide more details.

Samad Samana

Analyst · Samad Samana from FBR Capital Markets. Your line is now open

Okay. And if I could ask one more on the Creative Cloud side of the business. Historically, you provided a mix between point products and full suite numbers. You didn’t break that mix out this quarter. Could you give us an idea if there is any type of meaningful change directionally between the mix that you’d seen over the last few quarters and this quarter and that’s my last question?

Mark Garrett

Analyst · Samad Samana from FBR Capital Markets. Your line is now open

It’s Mark. It’s 59% full.

Samad Samana

Analyst · Samad Samana from FBR Capital Markets. Your line is now open

Okay. Great. Thanks for that.

Operator

Operator

And your next question comes from the line of Walter Pritchard at Citi. Your line is now open.

Walter Pritchard

Analyst · Walter Pritchard at Citi. Your line is now open

Hi. Thanks. Mark, I’m just wondering as we think about seasonality this year on the subscriber side. You put the line in the mark that you would expect subscribers to grow each quarter. It seem like did you step up a meaningful year -- more meaningfully during some of these quarter at $5.9 million and I’m wondering with this experimentation in Q1 that it sounds like it’s about to continue in Q2. Should we expect that there is sort of step back up from Q1 and Q2 with some of the Acrobat stuff coming back into the Creative Cloud market?

Mark Garrett

Analyst · Walter Pritchard at Citi. Your line is now open

So yes, there will be a step-up from Q1 to Q2. It wouldn’t just be from Acrobat. It would be a natural step-up as we march towards that $5.9 million that we had guided to but definitely a step-up from Q1 and Q2.

Shantanu Narayen

Analyst · Walter Pritchard at Citi. Your line is now open

And Walter, the other thing as you are aware is as we continue to rollout the innovation roadmap that also continues to get people who are on CS6 of prior versions moved over to the Creative Cloud. So that will continue as well.

Walter Pritchard

Analyst · Walter Pritchard at Citi. Your line is now open

And I have just one follow-up. Last year, you had a sort of discrete events with the major launch midyear and then in Q3, you saw basically cleared lot of the point products, the package products and they started selling. That seemed like that was a bit of a shocking arm for the subscribers’ growth numbers during the year. As we looks at this year, is there anything like that we should be aware of that would impact our seasonality other than from the fact that you addressed there?

Mark Garrett

Analyst · Walter Pritchard at Citi. Your line is now open

We’re not announcing products but, Walter, I think to the question that you asked you can expect that we’re going to be coming out with a fair amount of innovation. And if you look at our historical delivery, delivering something again in a few months would be consistent with what we've done last year, yes.

Walter Pritchard

Analyst · Walter Pritchard at Citi. Your line is now open

Okay. Thanks very much.

Mike Saviage

Analyst · Walter Pritchard at Citi. Your line is now open

Operator, while we take -- operator, we’ll take two more questions.

Operator

Operator

Thank you. Your next question comes from Matt Williams at Evercore ISI. Your line is now open.

Matt Williams

Analyst · Evercore ISI. Your line is now open

Hi guys, sitting in for Kirk Materne. Thanks for taking the question. Just maybe if you could provide a little bit of color on sort of how you are thinking about the reacceleration of Marketing Cloud revenues throughout the remainder of the year given that you are lapping the anniversary of deferring more of the experienced manager campaign revenue?

Mark Garrett

Analyst · Evercore ISI. Your line is now open

Yeah. I mean, we had -- as you know, we had guided to 25% revenue growth for the year. We start out the year here with 17%. It definitely ramps the growth from a year-over-year perspective. We will ramp pretty much every quarter as we get up to Q4 to get to that 25%.

Matt Williams

Analyst · Evercore ISI. Your line is now open

Okay, great. And I mean this but did you guys give up booking growth rate for the Marketing Cloud for quarter?

Mark Garrett

Analyst · Evercore ISI. Your line is now open

Now we did not. We don't disclose the bookings growth rates every quarter. We just said -- Shantanu had mentioned that we had a good quarter.

Matt Williams

Analyst · Evercore ISI. Your line is now open

Okay. Fair enough. Thanks for taking the questions.

Operator

Operator

And your last question comes from the line of Derrick Wood at Susquehanna International Group. Your line is now open.

Derrick Wood

Analyst · Susquehanna International Group. Your line is now open

Thanks. Last week, you guys talked about the TAM for the photography market being significantly higher than the traditional creative products and now you’ve got a more strategic cloud focus on document side. So have you guys done the work to kind of update the total user TAM and the Digital Media segment?

Shantanu Narayen

Analyst · Susquehanna International Group. Your line is now open

We certainly have a lot of data on what's happened with the Acrobat segment as well. And I think to Jay’s question earlier, as well in terms of what the available opportunity is for us to attract customers who previously brought elements that is -- I think at max, you can expect us to continue to give you an update on what's available as a total available market. We are not certainly providing that level of detail on our earnings call, Derrick.

Mark Garrett

Analyst · Susquehanna International Group. Your line is now open

And Derrick, you could also watch the slides from the past that have also disclosed some of that, so I’ll be happy to follow-up later on where we will discuss sort of the Document Services TAM and related addressable markets.

Derrick Wood

Analyst · Susquehanna International Group. Your line is now open

Okay. And then on the -- you guys mentioned that ETLA pipelines are building nicely and I suspect ETLAs were seasonally softer in Q1, as is typical. Can you just remind us as what kind of seasonality you typically see throughout the year and then, whether do you think the Document Cloud will help drive some kind of incremental strength in the size of ETLA?

Shantanu Narayen

Analyst · Susquehanna International Group. Your line is now open

So, ETLA is typically, as you’ve seen historically, Q4 tends to be a seasonally very strong quarter. Q1 does, as you point out, tend to be a weak quarter and then it starts to build up and so we expect to -- as Mark also said in the prepared remarks see a sequential increase. And to your other question, there is no doubt in our mind that what we're seeing is, as we have multiple offerings that are targeting an enterprise, our ability to sell higher into the organization and sell more complete solutions is increasing. And from that point of view, the availability of the document offerings will only help the fact that we have creative offerings, as well as we have marketing offering. So, I think all of those with the announcement of the Document Cloud should be positive.

Derrick Wood

Analyst · Susquehanna International Group. Your line is now open

All right. Thank you.

Shantanu Narayen

Analyst · Susquehanna International Group. Your line is now open

Since that's a last question, maybe I will just recap and say, we're proud of what we accomplished in Q1 and the strong start that we had to fiscal ‘15. It was a strong revenue, as well as EPS quarter. We drove strong Digital Media ARR and had a very successful Summit that we organized in Utah. We announced the new Document Cloud this morning and the reception to that has also been extremely positive. Fotolia integration is on track. We will make available the Document Cloud to our customers also this quarter. And so we feel like we're in great shape and we remain focused on driving both product innovation, as well as strong financial results for the rest of fiscal ‘15 as well as beyond. Thank you for joining us today.

Mike Saviage

Analyst · Susquehanna International Group. Your line is now open

And this concludes our call.