Steven Campbell
Analyst · Ric Prentiss of Raymond James Financial. Please proceed with your question
Thank you, Mary and good morning, everyone. U.S. Cellular’s financial results for the quarter reflect positive growth in revenues and operating cash flow year-over-year, as we improved ARPU and managed cost. Customer results were mixed, as we improved retail gross additions, but as Mary said still challenged with retaining customers in the extremely competitive marketplace and a still somewhat sluggish economy.
As shown on slide 12, first quarter retail gross additions were $273,000, up 7% from $256,000 in the prior year quarter. In the postpaid segment, there was a net loss of 38,000 customers, as the increase in retail gross additions was offset by an increase in churn. In the prepaid segment, we added 4,000 customers. So, in total, we lost 34,000 retail customers in the first quarter this year compared to a net loss of 31,000 last year.
Postpaid churn shown on the next slide increased to 1.57% from 1.37% last year. As Mary commented earlier, we attribute this increase to the expanded distribution of the iPhone and aggressive promotions by our competitors, particularly for 4G devices and services. We continue to add customers to our Belief plans, 211,000 during the first quarter, as they recognize the value and exceptional service we provide. We currently have 3.3 million customers on our Belief plants and continuing to add and migrate customers to these plans is important to bringing churn back down.
Slide 14 shows the trends in smartphone sales, penetration growth and postpaid ARPU. During the first quarter, we sold 415,000 smartphones, which represented 54% of the total devices sold. This compares to the first quarter of 2011 when we sold 337,000 smart phones or 42% of total units sold. Smartphones now represent 34% of our postpaid subscriber base, compared to 20% in the same period last.
While the overall cost to subsidize these devices is greater, we expect average revenue per customer will continue to benefit our results over time. As you can see on the graph at the far right, postpaid ARPU has steadily increased over the past several quarters, due to strong smartphone sales, as well as continued migrations to the higher ARPU Belief Plans. Postpaid ARPU was $54 in the quarter, up 5% from $51.21 a year ago.
Turning to our financial performance. Service revenues for the quarter were $1.24 billion, which is an increase of $39 million or 4% from last year. Breaking that down a bit further, retail service revenues were $888 million, an increase of 3% with billed APRU growing 6% year-over-year. Inbound roaming revenues increased, growing $16 million or 24% year-over-year to $80 million, primarily a result of increased data roaming traffic. We expect to see continued, but probably more modest growth in this high margin revenue stream over the remainder of this year.
System operations expenses of $233 million were up $16 million or 7% year-over-year. This was due to several factors, including expenses associated with the deployment of the 4G network, a 3% increase in the number of Cell sites in service and higher data usage and roaming expenses, as our customers use more data services both on and off our networks. As daily usage continues to grow significantly, we’re implementing a number of measures design to minimize the impact on our expenses.
The net loss on equipment for the quarter was $190 million, down $4 million from last year, primary as a result of fewer equipment transactions. The average loss for device sold was flat year-over-year, despite the shift in mix to smartphones. So given the 23% increase in the number of smartphones sold, we believe that we’ve done a very good job of controlling our equipment costs at better balancing the types of devices offered and our promotions on them and introducing lower cost entry-level smartphones to broaden our lineup. We expect that equipment pricing will continue to be very aggressive across the industry and that our costs will be impacted by the continuing shift in mix to smartphones and the introduction of additional 4G devices later this year.
SG&A expenses of $442 million were flat year-over-year. Operating cash flow for the quarter of $230 million was up 13% compared to last year’s $203 million. As a result, the operating cash flow margin was 22.4% compared to 20.6%.
Continuing on slide 16. Total investment and other income net for the quarter totaled $9.4 million including earnings of approximately $17 million related to our interest in the Los Angeles partnership. Net income attributable to U.S. Cellular shareholders totaled $62.5 million or $0.73 per diluted share versus $35.2 million or $0.41 per share in 2011. The effective tax rate for the quarter this year was 27.1% compared to 38% last year. As Ken said earlier, the decrease in the tax rate was due to benefits related to expiration of the statute of limitations for certain tax years and the correction of deferred tax balances related to certain partnership investments. So looking at the full year, we currently expect the effective tax rate to be approximately 33%.
In the first quarter, we generated cash flow from operating activities of $257 million essentially equal to last year’s number. Cash use for additions to property, plant and equipment in the quarter was $209.2 million, reflecting significant expenditures related to our 3G and 4G networks, as well as for our multi-year enablement initiatives.
U.S. Cellular’s balance sheet remains sound and we have significant liquidity and financial reflexibility together with expected cash flow from operations and funds available under our revolving credit facility to meet our financing needs. At March 31, cash and short-term investments totaled $627 million and we have about $300 million of unused borrowing capacity under our revolving credit agreement.
Our guidance for the full year 2012, which is unchanged from that announced earlier this year is shown on slide 17, as well is in the press release. Very quickly for the key measures, we’re estimating service revenues in the range of $4.05 billion to $4.15 billion. Operating cash flow in the range of $800 million to $900 million and capital expenditures of approximately $850 million.
Now I’ll turn the call over to Vicki Villacrez to cover TDS Telecom.