Vivek Sankaran
Analyst · Jefferies
Thanks, Melissa. Good morning, everyone, and thank you for joining us today. Throughout the country, we find ourselves in unprecedented times, battling against the coronavirus and coping with the challenges created by the COVID-19 pandemic. Our highest priority over the last 2 months has been ensuring the safety of our associates and customers while delivering the essential services we provide in our communities.
We cannot be thankful enough for the contributions of our store, distribution and manufacturing associates, who have tirelessly served a surge in demand while embracing new safety conditions. In addition, I want to thank our corporate and division associates for working around the clock to innovate on safety and the supply of products as well as their flexibility in adapting to new ways of working.
I will elaborate on all this shortly. But before I do that, I want to provide an overview of our results and progress on a number of key areas for the fourth quarter and fiscal year 2019. While none of us can predict the next several months with certainty, it is clear to us as we finish the year that our strategy is working, we are executing better and our locally great, nationally strong approach is allowing us to leverage our scale while remaining nimble.
As many of you have seen, we closed the fourth quarter of fiscal 2019 with strong performance, with Q4 identical sales of 1.8% and adjusted EBITDA of $756 million, which was slightly ahead of our internal expectations. Q4 was our ninth consecutive quarter of identical sales growth, and we grew market share during the quarter. For the full year, we had identical sales growth of 2.1% and adjusted EBITDA of $2.834 billion.
I will now touch on our progress in several key areas in our fourth quarter and fiscal 2019. First, on growth. Related to our growth initiatives in our stores, which are the core of everything we do, we continue to invest in remodels with a sharp focus on making our stores easy, exciting and friendly for our shoppers and to enhance productivity. For instance, we completed 90 store remodels in Q4 and a total of 243 in fiscal 2019. These remodeled projects range from minor facelifts to major remodels. Some of these remodels included updating our assortment and adjacencies in the center store, which drove strong sales growth.
In addition, we installed 146 new self-checkout lanes in the fourth quarter. And we installed nearly 2,400 self-checkout lanes during the full year, which enhances productivity, helping people with smaller orders check out quickly.
In eCommerce, we grew our sales by 32% in the fourth quarter and 39% for the full year in fiscal 2019. Fourth quarter growth was driven by continued expansion of our Drive Up and Go that we refer to as DUG and own delivery offerings as well as third-party delivery. In 2019, we increased our DUG store count by 300 plus. In Q4, we made changes to existing DUG stores, enhancing the presence of this offering with new parking lot and in-store signage. Over the next 2 years, we will be accelerating our DUG buildout to include 1,600-plus stores.
Several system enhancements were made to our eCommerce platform in 2019 that significantly improves the overall customer experience. We created a single sign-on and simplified the registration experience. We replatform-ed the cart, checkout and other added functionality to improve performance. We also integrated a single shoppable home page, allowing customers to easily add to cart, created more user-friendly search functionality and made product recommendations available.
In our Own Brands portfolio, which contains over 12,000 products across 9 primary brands, we continue to innovate and introduce new items to the portfolio, launching over 900 new products during 2019. For example, in the fourth quarter, we launched Signature Reserve bourbon barrel-aged maple syrup, O Organics coconut milk, Open Nature oat milk and in our Signature SELECT brand, 6 varieties of Asian-inspired cooking sauces. We also launched a plant-based platform that expanded to 38 items across 7 categories, with $30 million of sales in 2019. We take pride in these great quality products to meet all lifestyle needs and customer preferences.
Open Nature, our free-from brand, is a great example where customers are seeking cleaner and more eco-friendly ingredients. Sales continue to grow in our Open Nature brand, up 9% in Q4 and 13% in 2019.
Overall, Own Brands continues to contribute to identical sales, and sales penetration reached a new Q4 high at 25.4%. We aim to grow our Own Brands penetration to at least 30% over time through increased merchandising and promotions in underpenetrated geographies and through the addition of new, innovative, high-quality products that appeal to our customers.
Our loyalty program continues to build our base of engaged shoppers and increased share of wallet. During Q4, our just for U household registrations reached nearly 21 million, up 26% versus a year ago. Our just for U digital offer redemptions increased 37% versus a year ago, demonstrating improved engagement.
Active loyalty program users spent 3.8x more than those who are not using our loyalty program. Over the course of 2019, we accomplished a number of milestones that have driven the increases in participation and engagement in our loyalty program and improved our ability to communicate with our customers.
In fiscal 2019, we launched just for U in our Jewel division, completing the rollout of just for U across our entire business. We expanded our rewards partnership with ExxonMobil in our eastern markets, and we added a new capability to personalize receipts that can deliver targeted offers and communications.
We have continued to use our digital and in-store assets to grow our loyalty program. For example, in Q4, we ran a weeklong just for U registration drive in 6 divisions: North Cal, Seattle, Jewel, Southern, Acme and Shaw's that added 100,000 new registrations in just a week. These actions have allowed us to build deeper customer relationships, ultimately resulting in improved retention, sales growth and share of wallet.
Our productivity initiatives are intended to drive efficiencies to offset cost inflation and support earnings growth. As we've outlined, these include taking better advantage of our scale and purchasing, working with our vendors to create winning partnerships, improving shrink in our stores and improving labor efficiency across the enterprise.
We have been ramping up our efforts around automation at the store level, focused first on the production planning and order-writing processes. [ Visionpro ] , which uses AI to manage our in-stock positions and reduce our shrink, is live in our fresh-cut departments. [ Far ], our computer-assisted ordering system, is launching in certain stores, which is designed to enable our store teams to improve in-stock conditions and reduce unnecessary backroom inventory.
While certain projects are well underway and contributing as expected, in other cases, we have temporarily paused some of our initiatives to ensure we are first taking care of our customers and our communities while focusing on the safety of our associates during this national crisis.
Turning to our technology agenda. We continue to modernize the key elements of our firm-wide technology infrastructure, digitalizing our core capabilities and investing in automation. Technology underpins everything we do from a growth and productivity perspective.
In our fourth quarter of 2019, we enabled the rollout of advanced demand forecasting, inventory management and computer-assisted replenishment solutions for our stores and distribution centers. And the early results for improving in-stock levels, optimizing inventory levels and labor efficiency are very promising.
We began piloting micro fulfillment centers in 2 locations to greatly increase eCommerce picking efficiency and continued investments in our digital platforms to enhance our eCommerce capabilities and mobile experience. Finally, we launched a major program to modernize our technology platforms, including moving to the cloud, software-defined networks and application modernization.
And finally, I'd like to turn our focus to our people, our communities, our planet and our products. I'll share a few key highlights from 2019. Over 241,000 employees have completed diversity and inclusion training. We donated more than 100 million pounds of food to Feeding America, making us one of their visionary partners. We have partnered with 146 local organizations and food banks in 35 states to provide hunger relief. And we enable 70 million breakfast to be given to children in need through Hunger Aid. We recycled more than 25 million pounds of plastic film and 780 million pounds of cardboard from our facilities. We completed over 1,400 energy efficiency projects in over 475 stores and warehouses. We won the EPA Safer Choice Partner of the Year Award for the third year in a row. And our Own Brands fresh and frozen seafood items are responsibly caught or raised. And our new packaging carries the Responsible Choice logo to convey our commitment to sustainability in this important category.
Now I will ask Bob to cover our fourth quarter and full year results.