Jaime Xinos
Analyst · John Vandermosten with Zacks Small-Cap Research. Please proceed with your question
Thanks, Cindy. Commercial planning is moving forward as we begin to set the stage for a successful launch of cytisinicline in the U.S. For over two years, we've been working closely with agencies and partners to create a launch strategy that ensures we're ready to go upon FDA approval, regardless of partnering status. We've conducted extensive customer research diving into patient, prescriber and payer perceptions about smoking and vaping, the challenges of quitting, experiences with currently available treatments and opinions about cytisinicline. This invaluable feedback is guiding our approach, particularly as we position cytisinicline as a promising new treatment option. Over the next several months, our focus will be on key activities essential for NDA filing and foundational projects that typically require 18-plus months to execute prior to FDA approval. These include, but are not limited to, packaging design, label and promotional claims drafting, third-party logistics selection, channel and distribution strategy, state licensure, compendia listings and health outcomes research to enhance our value messaging, which is essential groundwork for effective pre-approval communications with payers. Achieve has always operated with a lean, efficient team since our inception in 2017. We remain dedicated to this approach and we'll continue outsourcing where feasible. As we begin key commercial activities, we're strategically building our in-house team, focusing on experts with deep relevant experience. A great example of this approach is our recent hire, Dr. Mark Rubinstein, a nicotine addiction specialist with rich cross-functional experience. Mark's expertise in direct patient treatment, clinical research and his experience across medical affairs in both small and large companies brings an immediate valuable impact to our team. Our next key commercial hire will be a lead for trade and market access with extensive experience managing the complexities of a small biotech preparing for its first launch. We are currently onboarding this role in a consulting capacity until project demands increase. As Rick has shared, if Achieve takes on the commercial launch of cytisinicline in the U.S., we plan to adopt an innovative digital-first strategy. We've extensively explored all models for launch, ranging from full outsourcing with a single service provider to a complete commercial infrastructure build-out. We are deeply aware of both the challenges and opportunities and the expense that these options present. Our strategy is a hybrid model, leveraging top-tier strategic partners who share our passion for bringing new products to market that will make a meaningful impact. Our industry has shifted significantly in recent years with fewer opportunities for face-to-face engagement with health care providers than ever before. Today, pharma companies are carefully balancing the effectiveness and the return on investment of traditional sales visits with virtual detailing and digital communications. Through comprehensive data analysis, we're positioned to precisely target and deliver the right message at the right time to the right prescribers. At launch, we will solely focus on primary care physicians who treat high volumes of nicotine-dependent patients, maximizing the impact of each engagement. And we're adopting a similar data-driven approach for patients. With 29 million who smoke in the U.S. and roughly one-fourth who are highly motivated to quit, our initial efforts will focus on those who are ready to engage in cessation conversations with their physicians, who trust in the health care system and who believe in the power of medicine to help them quit. Targeting this group allows us to efficiently connect with our key audience, learn from each interaction and adapt based on performance metrics. I look forward to sharing more on our phased value-driven launch approach in the months to come. Since this may be the first time many of you are hearing from me directly, I'd like to close my remarks with a personal note. I joined Achieve in 2017, often working behind the scenes to bring a commercial and customer-centric perspective to our development strategies and corporate communications. My career spans nearly 25 years in pharma, most of it in oncology, dedicated to advancing treatments for life-threatening diseases. I entered this industry with the conviction that I can make a meaningful difference, and that belief has only grown stronger over time. For me, this mission is deeply personal. Smoking has left a profound mark on my family. Until recently, both of my parents were lifelong smokers. Two years ago, my mother was diagnosed with lung cancer. And in July of this year, my father faced a total laryngectomy after being diagnosed with throat cancer, which has severely impacted his ability to eat and communicate. Experiencing the devastation of this disease firsthand has made it clear how urgently we need to transform not just the treatment options, but the conversation around smoking itself. At Achieve, we have the immense responsibility to shift the narrative on smoking. It is time we remove the stigma associated with smoking and move this conversation from a moral one to a medical one. This work is essential, and we are driven by an extraordinary commitment to change lives. We carry this responsibility with an unwavering passion, knowing that what we are doing has the potential to impact public health on a global scale. I could not be any prouder to be part of this journey. And with that, I'll turn the call over to Jerry for an update on our financials.