Mark Anthony Bashforth
Analyst
Great. Thank you, John. Good morning. Very excited to be here and very excited about the opportunity here at US Seismic. It's not often that you get a chance to be part of a technology revolution, and I think that's exactly what's happening with US Seismic right now. Not really too different from the technology shift we've seen over the years in the telecom industry, the demand from voice to data, copper to fiber optic. I think the seismic and processing business is sort of reaching a similar crossroads. They really maxed out the potential in terms of the limits of electromechanical and technology. Customer investments in microseismic technology is really searching for better understanding of the subsurface, and I think that US Seismic is uniquely placed to deliver solutions that will provide them with valuable and essential information. So I think it's a very exciting time for the company. I am very, very excited myself to be a part of the opportunity that's there and be working with some really great minds and some great people, and not least of which, some very significant technology. You know what? My passion and my past successes have really been involved with developing and implementing strategies to help commercialize and market seismic solutions. My experience is predominantly international, selling reservoir character solutions to, among others, oil field asset managers. And if you know anything about the oil field, particularly the shale gas opportunities in the United States, you know that the asset team managers are the ones that really control the financial decisions, they really hold the purse strings for the oil companies and they're feeling a lot of pain right now. There's a huge amount of capital spending that's been engaged in their frac programs which is yielding relatively low recovery rates from the unconventional fields [ph], in some cases, as low as 10% and even lower. So I'm very confident that our technology is not only timely, but also very, very appropriate in terms of helping them become -- us become, rather, the standard for subsurface mapping. I think we have a huge value proposition, a unique one that we can help the customer solve their problems with, and I'm very excited about being a part of delivering that in the commercial offerings to clients. I know there's a lot of customers that are not happy with the current solutions they have available for microseismic monitoring. They've invested millions and millions of dollars to acquire data, but to date, that data really hasn't been converted into, what I would call, intelligent information, information that could be used for improved decision-making, reduced cost and risks associated with their ability to maximize their revenue, their reservoir recovery rates. And I think that's where US Seismic can make a huge, huge difference. From my experience in selling and marketing geoscience solutions over the last 20 years, that this very large opportunity that I see out there for US Seismic can be realized once we're able to demonstrate that the product and the technology can be reliably deployed, both in and out of the wellbore. And I think that's one of the great challenges we face right now and John alluded to that in his introduction. In general, clients feel very, very positive about our technology and our sensor systems. However, one of the challenges we face right now is how do we replicate the results in deep wells based on the success that we've had in shallow wells? So that's one of our problems to date and we have to work that out. I like some of the changes and the progress the company have been making, particularly in the form of a new clamping system that will be deployed over the next few months. I'm not sure yet if some additional enhancements or improvements will need to be made. But if that is the case, I feel very comfortable that I've got a large network of industry experts that we can team with to complement the existing team at US Seismic to solve some of those deployment challenges. And I think that one of the values that I bring, having worked in the oil patch, is associations and knowledge and relationships to help us get around some of those difficult corners we've faced in terms of commercializing the technology. I think once we've finalized and validated the commercial design of the system, I think the next step really is for us to position the company for growth and sales. I don't think we're far from the commercial release. It's not far at all. I would actually say that I think one of the rouge [ph] of breaking through that barrier of what we really have been up to press, and I think that's an R&D company and to become a fully fledged commercial operation offering integrated solutions for our customers. I know the investors are wondering why we have not made more progress in the market for shallow wells, and I want to let you know that during the second quarter, we received an order for a shallow permanent seismic array from one of the world's largest national oil companies. We've had a lot of dialogue with the client and we have decided to accept this order on the basis that the customer will agree to our delivery terms. We feel comfortable with this because it's very similar to our ongoing BIRD project with DSIT. And so on that basis and on the basis the customer will agree to our delivery terms, we're going to go ahead and proceed with that order. That being said, and I think this is very important, one of the things I am going to be very vigilant about is to guard against US Seismic becoming a custom engineering house for our customers. I think up to press, the [indiscernible] technology is kind of evaded us. We've had different designs and haven't finalized or standardized on design because we've wanted to appeal to many different customers and their interests. And going forward, we need to standardize on the design, a design that can be scaled into manufacturing and that we can deliver into market share and drive revenue. And you can't do that as a custom engineering house or an R&D center. Those projects aren't profitable. They distract us from our goal of running a profitable business, and I'm going to make sure in my role to be relentless to sell a standard solution for common problems for the unconventional oil business, and that's what US Seismic will be known and recognized for and will be successful at. So at this point, I guess you're probably wondering why did I accept the position and how do I intend to make the company a success? And I'd like to tell you well, first of all, I think it's a great challenge and career move for myself. I think I can make a huge difference for the organization and the shareholder value that will be created as a result of the success that I look forward to bringing to the company. It's a great team of people and I think that with some commercial leadership and some project management focus and some in-depth knowledge of the oil industry, I think we can be hugely successful. The key objectives going forward, particularly in the next 100 days, are going to be to complete the downhole tests that we currently have in place. We have a number of tests that are occurring, in fact, already this week and then next few weeks following with several customers that we've been working with and validating the technology based on the feedback from those tests. The next key objective will be to finalize the design of our technology and commercialize the technology. Those 2 elements are the foundations of the house, the success that we need to build. Without those done, there's no way we can drive and scale a successful business. And that will be the third step, is recalibrating the business model for USSI to maximize shareholder value by driving customer demand through an integrated hardware, software and service offering. I realize that these objectives will take both time and money, but my strong focus on project management, as well as my experience in raising capital, growing and expanding this, I will be particularly valuable to the company. So I'm very excited, in conclusion, I am very thankful for the opportunity, and I look forward to working with the board and speaking with the shareholders and working with a great team there at US Seismic. So thank you for the opportunity, John.