Brian Balbirnie
Chief Executive Officer
Yeah, I’ll answer them independently because I think they are two distinct products that deserve the vocalization of it. Let’s start with the news room product and we all in the IR space come to expect this. When you run a press release, it delivers to Bloomberg, Dow Jones terminals, all the brokerage houses and all the newspapers and media and Associated Press. And because you’re a public company, you have an obligation to produce that news on your corporate website in your Investor Relations platform. And typically 90% of companies do a really good job, it happens in near real time. When you come down a step to private companies, they don’t necessarily have the infrastructure in place, the web presence in place, or the know-how to make that happen. So they invest a lot of time and money building a story, telling a story, distributing a news article and that’s it. And I as a potential customer of theirs or potential partner that wants to learn more about their company, you end up with their website at some point and you don’t find this news, it’s not there. The reality is, it’s too cumbersome for them to do. So building a platform that gives them the ability to distribute content on ACCESSWIRE, and it automatically shows up in their newsroom, and alerts the right media professionals at the right time is vital to them. So your comment Brock, that it will likely be -- the uptake in that product will likely come from our private customers by a 90% range, 10% in the public side, is for that reason. It’s almost the analogy of set it and forget it. They’re going to subscribe to something and it’s going to work, it’s going to deliver what they want, they don’t have to think about it and don’t have to tell somebody to do it. It happens for them. And as they build their storytelling process, they typically will have product images, and headshots and logos and brand standards guides. And these are things that the media looks for when they’re looking to cover a company or want to write a feature article on a company. And they’ll visit your website looking for that. So to your earlier comment, having a product manager be involved in the organization and we invested in hiring recruit for that, here a few months ago, was to bring that institutional knowledge to us. What did the top 10 newswire product or new newsroom products out there in the market have? What don’t they have? Who’s an industry leader? Who’s an innovator? And figure out all that, build that competitive matrix out and one thing we clearly found is the majority of them don’t have an asset library, right. And this brand asset managers we refer to it as, they tend to allow folks to use Dropbox as a place to store images. And so we want to bring that to life for our customers and call that as a separate product. We’re trying to look for areas of differentiation, so that when we do sit down at the table and a bake off against one of our viable competitors, we want differentiation in our product, not just our price and not just our customer service and all the other things. We really want to start to innovate to be that leader, so we can be less about price, less about we’re equal to them in distribution and more about innovation, and what we’re providing. So those are two, we’ve got several more kind of in the plans for us, but definitely having a product manager and building corporate strategy around that, it’s been very important to us this year.