Boris Elisman
Analyst · SunTrust. Your line is now open. Bill Chappell, your line is on mute. Please unmute your line.
Yes. We think it’s a very, very different situation. First of all, we think the nature of this recession is going to be probably deeper than what we saw in 2008, 2009 time frame and probably broader affecting more businesses, more countries than the last one did. But we think our business is in a much better shape and much more healthier to withstand whatever will come our way. We are much more geographically diversified. We have a much bigger part of our business that’s selling through mass and e-tail than we did in the prior recession. And we think those channels will be the winners in this particular time, and we’ll do just fine. Much more of our product portfolio is consumables versus durables and durables in the last recession took a huge hit as businesses just stop buying anything that’s discretionary. And we think that in this environment, it’s likely to happen again. But again, a much bigger portion of our business is consumables, and we think that’s going to withstand the environment quite well. I mentioned in my prepared remarks, we’re seeing an increased demand in some of our product categories, Kensington, TruSens, Derwent, some of the Five Star notebooks and many of those things we didn’t have before in our portfolio. So I feel very, very confident in our ability to withstand this – the recession, however, long it lasts. In fact, we look at this as an opportunity to accelerate our differentiation versus competition and to expand the distance between us and other competitors out there. We think that companies will want to consolidate their supplier base. Our customers who want to consolidate their supplier base. And we think, given our strength and our breadth and our brands, they will want to consolidate on to us. So whereas it’s going to be very, very difficult, and I don’t underestimate that, I think from a competitive standpoint, we’re in a much better out of shape, and this could be actually a good opportunity for us.