Darren R. Jackson
Analyst · BB&T Capital Markets
When I think about last year, a couple of things. We got out of the first quarter and, admittedly, we did not perform the way we thought and had hoped to perform. And quite frankly, the trends were just very different than when we started the year. And to your point, historically, we go into the year with heavy, heavy investment in the first quarter. I think in Mike's prepared comments, we're investing in the first quarter this year but not at the same levels that we have in historical years. And that phasing has moved, I would say, to be more evenly spread throughout the year. Because one of our learnings last year, and I think we've talked about this every conference call, is that the teams can absorb so much change in a period of time. And so what we've tried to do this year is even that out. And you're right, last year, I would say -- did we pull back on some investment in the second, third and the fourth quarter? Yes, we did a little bit, but it was really in the greater good of getting the process right and allowing the teams to absorb and execute. And you can see that playing out -- from my vantage point, you can see it playing out in the fourth quarter, in particular, that we were able to turn the tide on DIY, still grow the Commercial business at rates that we're happy with and improve our margins, improve our shrink and all those things that come with that, consistency of running the business. And we've gone into this year recognizing that's a big value to us, and we're spreading it out. So as Mike said, our first quarter is a quarter that, quite frankly, we feel really good about. And we tried to signal on the guidance for sure. Second, third and fourth, we feel really good about, but you know what, it will experience more investment this year than it did a year ago, just because of the lapping effect that we talked about.