Thank you, Carolyne. And welcome, everyone. Good evening to those in America. We appreciate everyone's time.
To those of you following along with the presentation, I will begin on Slide 5, which lists reads operating highlights for the third quarter of 2019.
On our previous call, we had noted that we had closed the acquisition of 87.46% equity interest in Beijing Huanqiuyimeng Education Consultant Corp., or Huanqiuyimeng, a leading provider of educational services for students in China interested in applying for overseas studies. On October 17, 2019, our company had the pleasure of visiting the NASDAQ MarketSite and ringing the opening bell. That day, the company announced the closing of the acquisition of the remaining 12.54% equity interest in Huanqiuyimeng. As a result, Huanqiuyimeng is now a wholly owned subsidiary of ACG. Details on this acquisition can be found in the Forms 6-K filed by ACG on August 6, 2019, and October 17, 2019.
In September, at our Annual General Meeting, shareholders approved the company's name change to ATA Creativity Global. The company's stock ticker symbol also changed to AACG with its American depositary shares commencing trading under the new symbol as of market open on October 17, 2019. We made these changes to signify the ushering in of a new era for the company, beginning with our first major acquisition of Huanqiuyimeng. With the completion of this acquisition, we will begin sharing certain operating metrics with the investment community on a quarterly basis. For the third quarter, it is important to note that these results only include those from Huanqiuyimeng from August 6 through September 30, 2019, as August 6 is the date that ACG assumed control of the company.
We have been working closely with Huanqiuyimeng to integrate all of its existing personnel and processes into ACG's operations and have essentially completed this process. As you can see on Slide 6, we are looking to expand partnerships with institutions while adding programmatic offerings and services by leveraging the economic strength of our business with investments in education resources. By doing so, we intend to accelerate Huanqiuyimeng's enrollment growth strategy in 2020.
Given this is the first quarterly call we have had since the closing, we wanted to outline the metrics we intend to provide investors going forward. We evaluated what we, as managers, budget for on a regular basis and outline what are particularly insightful statistics. First is credit hours, which we define as the standard unit measuring educational credit for Huanqiuyimeng's Portfolio Training Program. Each credit hour translates into roughly 1 hour of time committed. The second figure is student enrollment, which takes into account the particular individual that signs up for our programs. For example, if a student enrolls in both portfolio training and educational travel services, the student is counted twice in enrollment as one student in portfolio training and one student in other programs.
Huanqiuyimeng achieved 16.1% year-over-year growth in credit hours delivered during the partial third quarter, delivering a total of 34,988 credit hours. Student enrollment for the period was 838, out of which 550 were enrolled in the Portfolio Training Program, Huanqiuyimeng's main line of business that primarily consists of one-on-one training for students focused in arts and creative studies. You will see a breakout of the credit hours delivered during the period compared to the prior year comparable period on Slide 7.
The Portfolio Training Program consists of time-based programs and project-based programs. Students who elect the time-based program enroll in a certain number of consulting or training hours over the contract term, whereas students who elect the project-based program are not limited by the number of consulting or training hours. Instead, they will be guided through a certain number of projects needed to complete a portfolio which will be predetermined and agreed upon the signing of a contract. Under project-based programs, the number of credit hours required to complete a project may vary depending on the background and requirements of the students.
As we execute on Huanqiuyimeng's growth initiatives, we expect to evaluate enrollment growth in the portfolio training and other business segments going forward.
Moving to Slide 8 and key financial highlights. As with the enrollment and credit hour information I just shared, the financials shared here include contributions from Huanqiuyimeng for only a portion of the third quarter from August 6 through September 30, 2019.
Total net revenues for the period increased to CNY 42.4 million compared to CNY 1 million in the third quarter of 2018 as a result of revenue contributions from the Huanqiuyimeng business acquisition, which consisted primarily of revenues from its portfolio training segment. Gross margin was 39.1% during the 2019 third quarter compared to negative gross margin of 46% in the prior year period, when the company did not have substantive operations.
Net loss from continuing operations attributable to ACG was CNY 24.4 million for the period compared to CNY 8.9 million in the prior year period, primarily due to increased operating expenses. This includes higher SG&A expenses of CNY 26.8 million from the newly acquired Huanqiuyimeng operations and increased operating expenses consisting of CNY 1.5 million in professional and consulting fees related to the Huanqiuyimeng acquisition and higher share-based compensation expense of CNY 1.8 million.
Lastly, we continue to be in a solid financial position with USD 14.7 million in cash and cash equivalents.
We provide a more detailed summary of our financial results for the third quarter and year-to-date compared with the respective prior year periods on Slides 9 and 10. However, as I mentioned before, the prior year periods reflect financials when the company did not have substantive operations.
We provide additional detail on our capital positions and balance sheet on Slide 11. The information shown here does not -- does take into account the closing of the Huanqiuyimeng acquisition. Working capital deficit was USD 19.7 million and total shareholders' equity was USD 43.4 million at September 30, 2019 compared to working capital of USD 28.2 million and shareholders' equity of USD 40.2 million, respectively, as of December 31, 2018. We believe we are well positioned to execute on several growth initiatives using internal capital.
And I would now like to turn it over to Kevin, who will expand upon our outlook and growth strategies.Kevin?